Facebook tops list of Reno-Tahoe social media tools
Each year businesses around the world work hard to develop and perfect their social marketing strategies. As social media expands with applications like Snapchat and Vine, the amount of time companies need to stay online to broadcast their message also increases.
In the midst of these changes, what should Reno-Tahoe businesses do to compete and is it worth it?
The answer is yes social media is here to stay, and the businesses that properly use social networks to connect with customers will definitely benefit in the long run.
For the third year in a row, Out&About Marketing hit the streets to interview and survey 100-plus local Reno/Tahoe businesses, and compiled a report to show what strategies they were using, while creating some beneficial social media tips.
Businesses all over the Reno/Tahoe area answered survey questions about different aspects of social media like, How are you currently measuring your social media efforts? and How much do you spend on your social media marketing?
The result is the third annual State of Social Media Report for Reno-Tahoe report that details the advantages and main challenges local businesses are facing.
The State of Social Media reports some major findings that are expected, and some that are surprising:
1. Top 5 social media networks/tools for marketers: Facebook, Twitter, Instagram, LinkedIn and blogging.
2. Social media marketing takes a lot of time and the majority of businesses are spending over 1-7 hours a week online.
3. Top 3 challenges for businesses are: time, measuring effectiveness, and increasing engagement.
Read more from the original source:
Facebook tops list of Reno-Tahoe social media tools