#AskGaryVee Episode 63: Winter Storm Juno Viral Marketing on No Budget
QOTD: New York is about to get CRUSHED by a blizzard, so I want to hear about your favorite memory from a snow day. #TIMESTAMPS 00:58 - What surprises or in...
By: Gary Vaynerchuk
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#AskGaryVee Episode 63: Winter Storm Juno & Viral Marketing on No Budget - Video
BHIP GLOBAL SOCIAL MARKETING
ENTRENAMIENTOS B:SHYFT , TODO SOBRE EL MARKETING SOCIAL.
By: JOSE JESUS MANCILLA CASTRO
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BHIP GLOBAL SOCIAL MARKETING - Video
As social media's prowess continues to grow, advertisers are coming up with more ways to capitalize on your dedication to watching the big game.
When the power went out during the 2013 Super Bowl, Oreo (@Oreo) made sure everyone remembered that you can still "dunk in the dark." Twitter/@Oreo
It all started with a tweet about an Oreo.
When the Super Bowl stadium experienced a blackout in the middle of last year's game, Oreo sent a tweet to capitalize on the unfortunate turn of events.
"Power out? No problem," the tweet read, along with an ad showing an Oreo and the tagline, "You can still dunk in the dark."
The tweet was retweeted 15,643 times and became a symbol of the marketing power of social media. In addition to receiving kudos for a clever way to draw attention from the biggest live event of the year, it set a new bar for the advertising industry. There's a good chance social media will be an even bigger part of your game-watching experience this Sunday.
"There's a competitiveness to have that social-listening campaign and create that piece of 'Oreo' content that everyone starts talking about," said Michelle Barna-Stern, director of social media communications for marketing agency Deep Focus. "Trying to shift that conversation, at least for a moment, from the Super Bowl to your brand is everyone's hope."
Super Bowl ads have long become their own kind of spectacle, with viewers ready to be dazzled by what advertisers will air to millions of viewers during the big game. Now, that marketing focus has extended beyond the television set as brands ramp up viewer engagement with tweets and other social campaigns.
Last year, advertisers got six times the social mentions on the day of the game. Facebook reported 50 million people talking about the event on its social network, while Twitter reported more than 24.1 million tweets about the game, the ads and the halftime show. And with TV ads costing $4.5 million for 30-second slots this year, a social media campaign can be considerably cheaper.
Seahawks quarterback Russell Wilson holds the Vince Lombardi Trophy following victory over the Broncos in last year's Super Bowl. Timothy A. Clary/AFP/Getty Images
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How social media wins the #SuperBowl
Your Consultations Social Marketing
Your Consultations Social Marketing.
By: james mills
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Your Consultations Social Marketing - Video
Social networks and mobile channels are likely to be the main focus for the efforts of company marketing departments worldwide in 2015.
Global cloud computing company Salesforce surveyed over 5,000 marketers around the world for a recent report 2015 State of Marketing and the conclusions are pretty clear. During the coming year, the main focus for marketing professionals will be on social networks and mobile devices. These results concur with those of a recent report from New York-based independent market research company eMarketer, which expects to see strong growth in digital advertising in France. In answer to the question Why is social media marketing core to your business? 64% of those polled said they saw it as a critical enabler of products and services. And when the same question was asked about mobile channels the percentage worked out even higher. Moreover, the respondents mention remaining up to date with current marketing technology and trends as one of the most pressing business challenges for marketers, at the same level as new business development. Globally, consistently, everyone believes they are lagging behind, or are not doing things in the right manner, reveals Jeffrey Rohrs, Vice President for Marketing Insights at Salesforce, in the report.
The top three areas of digital marketing in terms of expected investment growth this year are social media advertising, social media marketing, and social media engagement. This shows that marketers understand that in order to run a successful advertising campaign they really need to engage in social media, argues Jeffrey Rohrs. These three areas are followed in order of importance by location-based mobile tracking and mobile apps. However, in spite of this enthusiasm, mobile remains a tricky area for companies, many of which are still finding it difficult to adapt their marketing strategies to this channel. As regards the current use and effectiveness of digital marketing approaches and technologies, email marketing, social media advertising and social media listening are the top three strategic channels mentioned by Salesforces respondents. By contrast, says the report, blogging, display/banner ads, corporate website, and native advertising had the highest number of marketers saying they didnt know whether theyd use them, showing a need for greater training and education around these techniques.
Some 32% of the marketers polled pinpointed revenue generation as the number one metric of a successful marketing strategy going forward, but customer satisfaction came in a close second, with 30% of respondents mentioning customer satisfaction as one of their top metrics. The report highlights the fact that: Increasingly, marketers are shifting attention from traditional metrics like conversion rates and return on investment to metrics that better reflect customer satisfaction. In the same vein, an increasing number of marketers are now designing their entire marketing strategy to ensure a cohesive customer journey incorporating all the interactions a customer might have with brands, products and services via a range of touch-points and distribution channels. Here too mobile takes the top spot for 2015, with 50% of the marketers polled saying they regard smartphone apps the most effective technology for creating a cohesive customer journey.
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Marketing 2015: Strong Focus on Social and Mobile