Mediaboss Marketing

SOURCE: topseos.com

January 22, 2015 03:00 ET

NAPLES, FL--(Marketwired - January 22, 2015) - topseos.com has named Netmark the best social media marketing service for January 2015. Netmark was selected due to their remarkable performance in the proprietary evaluation process. While there are thousands of firms competing to be the best, the rankings consist of only the 100 best companies offering a variety of online marketing solutions.

These services are put through the topseos.com genuine evaluation process in order to decide which services offer the best overall solution. Services are selected based on their performance in a benchmarking and analysis of their core services. This process consists of the use of a set of evaluation areas, interacting with customer referrals, and performing various market and industry research projects.

To supplement the research the independent research team also connects with client references provided by the competing services. When connecting with customers the research team delves into the client's overall satisfaction. Feedback from customers is used to better understand the strengths and competitive advantages of the services being judged.

Netmark has been named the top social media marketing agency based on a rigorous analysis of their provided solutions. The independent research team has named them due to their continued performance and their history of successful internet marketing solutions. Those looking for a effective social media marketing solution to meet their specified needs should consider Netmark.

About Netmark

Netmark has achieved success during the evaluations due to their dedication towards excellence and their history of successful organic optimization services. They have been put through the topseos.com evaluation process providing an in-depth look at their internal processes and the results which they are able to achieve in both short-term and long-term for their clients. In addition, they continue to provide their contributions to the online marketing industry while working to expand their SEO endeavors.

About topseos.com

topseos.com is a producer of search engine marketing research. The main goal of topseos.com is to determine and proclaim those individuals or companies providing best search engine marketing solutions available. Social media marketing companies are put through a in-depth investigation to ensure the recommendations contain the absolute best companies the search engine marketing industry has to offer.

The rest is here:
topseos.com Acknowledges Netmark as the Top Social Media Marketing Company for the Month of January 2015

From social synergy to the impact of mobile search, digital marketing in 2015 is a new landscape of creative engagement, seamless integration and the customer journey. With our eyes on every algorithm launch and search trend, Milestone has designed innovative strategies for online visibility, content engagement, conversion, ROI tracking and the user experience. Inspire your hotel marketing strategy by looking at these driving forces in digital marketing 2015.

In this recorded webinar, Milestone's panel of experts share their list of top digital marketing trends and strategies for the hospitality industry and includes practical tips on the following topics:

2015 Hotel Digital Marketing Trends and Strategies Infographic (source: http://blog.milestoneinternet.com/roi-tracking/2015-top-digital-marketing-trends-infographic-recap/)

For more insights into the 2015 Top Digital Marketing Trends and Strategies For The Hospitality Industry, view our recorded webinar here.

Click here to view the original news article.

Read more:
2015 Top Digital Marketing Trends for the Hospitality Industry [Infographic & Webinar Recap]

Ted London wants to shake up business-as-usual by convincing companies that the worlds poorest people represent a market ripe for the picking.

Weve moved past the question of whether businesses should serve the poor, says London, a professor at University of Michigan and one of the first to champion the potential at the so-called 'base of the economic pyramid.' They already do. The question is how can they serve them better. Thats where were trying to make an impact.

The base of the pyramid, or the BoP as economists call it, includes the 4 billion people who each have a per capita income of less than $3,000 a year. Although this population may not be in the market for a beach house or a Ferrari, its sheer size offers economic possibilities still relatively untouched by business.

Since the mid-1990s, social enterprises have attempted to pair profit and social impact, but traditional industry has had marginal success. The stereotypes that accompany the BoP, such as the lack of purchasing power parity in developing countries, have made it less enticing. So how can companies be convinced of the enormous opportunity that marketing to the BoP represents?

London, who heads the William Davidson Institute at the University of Michigan, helped launch the "BoP Roadmap" in October, including a set of guidelines for companies looking to invest in this portion of the market.

The guidelines cover a wide variety of issues, from creating global training networks to providing guidance on global impact assessments, each working to support BoP enterprises more effectively.

Global Envision caught up with London to get a closer look at what this tool means for the future of social enterprise.

Global Envision: In 2013, the University of Michigan hosted the first BoP Summit. How did this event influence creating the roadmap?

Ted London:The idea was to create a forum where we could talk openly about both our successes and challenges. What do we still need to figure out to get to where we need to be in the next five to 10 years?

If you go to an event and you hear someone talking about inclusive enterprise or pro-poor business, you generally only hear about how great things are going. And what we were seeing was enterprises starting to make the same mistakes that had been made years before. People werent really learning and there wasnt a sense of development.

See the original post:
Marketing to the worlds poorest: How social impact and profit can go hand in hand

Ever since social media elbowed its way into our online lives, marketers and brands have been striving to use social platforms to push content and engage young people. But if Facebook's recent report into marketing for millennials is anything to go by, they're not doing a very good job.

So how do we gain the attention of our millennials? The trick, it seems, is for advertisers to harness some of the ingenuity that millennials possess when it comes to creating engaging online content.

Some are doing this by 'buddying up' with successful You Tube vloggers. Take vlogger of the moment Zoe Sugg (aka Zoella), the 24-year-old online sensation who has brands falling over themselves to pay her for a product plug within one of her broadcasts.

However, online partnerships are not the only way millennials are helping brands to tune in to the youth of today. Many now involve their target audience as part of the actual process of content creation.

This process of co-creation, as it is becoming known, is already reaping rewards for those who have worked out how powerful it can be. Co-creation of content isn't necessarily for the faint hearted after all it involves an element of allowing individuals outside of the company walls to have a say about your brand. But co-creation isn't about relinquishing all control.

The key to effective co-branding is in allowing the audience to feel a part of the campaign whilst still retaining the element of overall control. It can be a win-win situation by giving millennials the opportunity to co-create, you're automatically fostering a relationship that can lead to brand love and long-term loyalty.

Oreo did this to good effect earlier this year at SXSW, by turning tweets into treats. Festival-goers (a large proportion of which fall into the millennial demographic) were able to create personalised cookies, based on trending Twitter topics and with the use of a 3D printer. The concept was a massive hit. The trick here, and for all brands looking to attract a millennial audience, is to involve them as part of the marketing output so that, once hooked in, they willingly share their message amongst their peers.

Millennials hold real power as online content creators. They are digital natives who understand the social landscape as they understand (or understood) the layout of their school. They know where the cool kids hang out, where the geeks can be found, what's being talked about, and what isn't. On social media, millennials understand what kind of content their audience wants and the places their audience are, so they know where they'll find interest and amplification for what they want to say.

This ability to find their audience on the highways and byways of the internet isn't the only reason for their success authenticity also plays a key role. No matter how bizarre the content, millennials carry an authentic voice that isn't manufactured.

All of this is important considering that online content is now being placed at the heart of many a marketing campaign. Above-the-line advertising efforts are shifting to attract a consumer who is far more responsive to brands' marketing content across digital, and open to relevant content being surfaced wherever they are online.

Read this article:
Industry voice: Why the future of content marketing lies with the millennials

Social Marketing Resolutions: Two Content Goals for 2015
When reflecting on marketing program performance and setting new goals, it is tempting to tackle every opportunity at once. How can you juggle two seemingly ...

By: Spredfast

Go here to read the rest:
Social Marketing Resolutions: Two Content Goals for 2015 - Video