Mediaboss Marketing

Jon Miller

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In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.

You have to do more than social media. You have to do social marketing.

Ourbrand new Definitive Guide to Social Marketingshows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download our guide and learn how to:

Download todayand make your social marketing efforts worth the time and money invested!

In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.

You have to do more than social media. You have to do social marketing.

Ourbrand new Definitive Guide to Social Marketingshows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download our guide and learn how to:

Download todayand make your social marketing efforts worth the time and money invested!

Read the original here:
The Definitive Guide to Social Marketing Marketo.com

SACRAMENTO, Calif.--(BUSINESS WIRE)--StreamSend, the email marketing service provider, has introduced StreamSend Private Label, offering marketing agencies and resellers the ability to fully white label its powerful email marketing and social media platform with their own logo and URL in a customizable account.

Agencies and resellers gain their own email marketing and social media platform with the most easy-to-use interface in the industry, said Dan Forootan, president of StreamSend Email Marketing. If you are already offering digital marketing services, StreamSend Private Label is an easy way to provide your clients with an additional, valuable service offering under your brand. Here are seven ways it works.

1. Your Brand, Your URL StreamSend Private Label lets marketers fully customize the StreamSend platform with their logo and customized URL. When clients log into their accounts, they will see the agency or reseller logo and URL only.

2. Fully Customizable Marketers can customize their account by setting their own pricing and offer self-service or full-service accounts. They can also configure account users with varied permission levels, plus the option to add their logo to the footer of client emails.

3. Tailor Your Email Template Library Marketers can use StreamSends mobile-optimized templates, upload their own designs or offer clients a combination of both. With a Private Label account, the template library is fully customizable, with the option to determine which, if any, StreamSend mobile-optimized templates to include in your client template library. Customize them and/or upload your own designs. Agencies also have the ability to offer different clients different templates.

4. Advanced Features -- at a Fraction of the Cost Smart message delivery options streamline the email marketing process by letting marketers create a campaign once and deliver it to email, social and the web with the click of a button. Advanced features include triggered emails, advanced segmentation, retargeting, video-in-email, dynamic content and much more.

5. Keep It Simple: Private Label Dashboard A centralized dashboard allows marketers to effortlessly manage client accounts, their campaigns, reporting and invoicing through one simple interface.

6. Free API Access and a Private IP Address StreamSend provides each Private Label Account with a private IP address and access to our powerful API at no additional cost.

7. Dedicated Support Every Step of the Way StreamSend Private Label Accounts come with a dedicated account manager who helps marketers set up their account, based on their goals and the business model they would like to implement. The dedicated account manager is also available for any ongoing support.

Find out more about how StreamSend Private Label gives agencies and resellers an easy-to-use, powerful email marketing and social media platform they can call their own, read more here.

The rest is here:
StreamSend Private Label Lets Agencies, Resellers Brand Their Own Email Marketing and Social Media Platform

When I was first encouraged to start building a social media presence, I thought the idea was both terrifying and hilarious.

It seemed frightening because of the many complex (and seemingly insurmountable) compliance challenges. And yet the idea was risible, as well; I equated social media with TMZ or reality TV that is, a potential source of embarrassment that was to be avoided at all costs.

Yet I didnt initially consider the unique opportunity that social media marketing actually presents: giving us the ability to communicate with our clients and colleagues while making endless connections with those I would never otherwise have a chance to reach and come to know.

We started with a blog, because I really wanted a way to feature our clients: their lives, stories and ideas. My embrace of Facebook and Twitter came later, as I began to see how these social media tools could connect our stories with people outside the firm.

Once wed committed to the effort, we spent both time and energy working closely with our broker-dealer to really understand the correct compliance protocol. Rules are always changing, so we needed to educate ourselves about compliance and make sure we were staying current.

We also wanted to be sure that we approached social media in a fashion that not only allowed firm executives to speak with authentic voices, but also helped us avoid wasting ridiculous amounts of time. when to delegate

We had to decide what we could delegate, and where we should use interns, staff or outside help. In our case, we wound up doing a lot of our own writing, but outsourcing both editing and social media posting to our PR firm.

Now, about three years later, we happily use social media as an important part of our marketing and PR strategy. We created a strategic marketing and communications plan that fits who we are and what our practice is all about.

We use original content wherever possible, and we follow and engage with community members, fellow professionals and other people who reenforce our message, and follow and support us.

We even have allowed ourselves to have a little fun. (Check out our holiday pictures on Facebook, if you dont believe me.) And we have become braver about putting ourselves and our business out there publicly, in ways and in venues we had never before imagined.

Go here to read the rest:
How I Learned to Love the Twitter

The role of social marketing by Frdric Hodent
Fredric Hodent is Directeur Gnral des Services, Communaut de communes Flandre Lys.

By: EPHE Project

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The role of social marketing by Frdric Hodent - Video

Social Marketing Denver 2015 - Join us!
Webolutions hosts, organizes and sets the curriculum for Social Marketing for Business Join the Conversation!, one of the largest groups of its kind in the...

By: Webolutions

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Social Marketing Denver 2015 - Join us! - Video