Mediaboss Marketing

Donald Trump is returning to the stock market.Shareholders of Digital World Acquisition Corp., a publicly traded shell company, approved a deal to merge with the former presidents media business in a Friday vote. That means Trump Media & Technology Group, whose flagship product is social networking site Truth Social, will soon begin trading on the Nasdaq stock market.Related video above: Trump has days to pay $464 million bond before assets seizedTrump could receive a sizeable payout in the process. He would own most of the combined company or nearly 79 million shares. Multiply that by Digital Worlds closing stock price Thursday of $42.81, and the total value of Trump's stake could surpass $3 billion. The shares did fall 5% after the merger approval was announced.The deal's greenlight arrives at a time the presumptive Republican presidential nominee is facing his most costly legal battle to date: a $454 million judgment in a fraud lawsuit.But Trump won't be able to cash out the Friday deal's windfall immediately, unless some things change, due to a lock-up provision that prevents company insiders from selling newly issued shares for six months.Trump's presidential campaign did not immediately respond to request for comment.Trumps earlier foray into the stock market didnt end well. Trump Hotels and Casino Resorts went public in 1995 under the symbol DJT the same symbol Trump Media will trade under. By 2004, Trumps casino company had filed for bankruptcy protection and was delisted from the New York Stock Exchange.Ahead of the merger's approval, Digital World's regulatory filings listed many of the risks its investors face, as well as those of the Truth Social owner once Trump Media also goes public.One risk, the company said, is that Trump would be entitled to vote in his own interest as a controlling stockholder which may not always be in the interests of all shareholders. Digital World also cited the high rate of failure for new social media platforms, as well as Trump Media's expectation that it would lose money on its operations for the foreseeable future.Trump Media lost $49 million in the first nine months of last year, when it brought in just $3.4 million in revenue and had to pay $37.7 million in interest expenses.Trump Media and Digital World first announced their merger plans in October 2021. In addition to a federal probe, the deal has faced a series of lawsuits leading up to Friday's vote.Truth Social launched in February 2022, one year after Trump was banned from major social platforms including Facebook and Twitter, the platform now known as X, following the Jan. 6 insurrection at the U.S. Capitol. He's since been reinstated to both but has stuck with Truth Social as a megaphone for his message.Trump promoted Truth Social in a post on the social media network Thursday evening, saying: TRUTH SOCIAL IS MY VOICE, AND THE REAL VOICE OF AMERICA!!! MAGA2024!!!Trump Media hasn't so far disclose Truth Social's user numbers. But research firm Similarweb estimates that it had roughly 5 million active mobile and web users in February. That's far below TikTok's more than 2 billion and Facebook's 3 billion but still higher than rivals like Parler, which has been offline for nearly a year but is planning a comeback, or Gettr, which had less than 2 million visitors in February.

Donald Trump is returning to the stock market.

Shareholders of Digital World Acquisition Corp., a publicly traded shell company, approved a deal to merge with the former presidents media business in a Friday vote. That means Trump Media & Technology Group, whose flagship product is social networking site Truth Social, will soon begin trading on the Nasdaq stock market.

Related video above: Trump has days to pay $464 million bond before assets seized

Trump could receive a sizeable payout in the process. He would own most of the combined company or nearly 79 million shares. Multiply that by Digital Worlds closing stock price Thursday of $42.81, and the total value of Trump's stake could surpass $3 billion. The shares did fall 5% after the merger approval was announced.

The deal's greenlight arrives at a time the presumptive Republican presidential nominee is facing his most costly legal battle to date: a $454 million judgment in a fraud lawsuit.

But Trump won't be able to cash out the Friday deal's windfall immediately, unless some things change, due to a lock-up provision that prevents company insiders from selling newly issued shares for six months.

Trump's presidential campaign did not immediately respond to request for comment.

Trumps earlier foray into the stock market didnt end well. Trump Hotels and Casino Resorts went public in 1995 under the symbol DJT the same symbol Trump Media will trade under. By 2004, Trumps casino company had filed for bankruptcy protection and was delisted from the New York Stock Exchange.

Ahead of the merger's approval, Digital World's regulatory filings listed many of the risks its investors face, as well as those of the Truth Social owner once Trump Media also goes public.

One risk, the company said, is that Trump would be entitled to vote in his own interest as a controlling stockholder which may not always be in the interests of all shareholders. Digital World also cited the high rate of failure for new social media platforms, as well as Trump Media's expectation that it would lose money on its operations for the foreseeable future.

Trump Media lost $49 million in the first nine months of last year, when it brought in just $3.4 million in revenue and had to pay $37.7 million in interest expenses.

Trump Media and Digital World first announced their merger plans in October 2021. In addition to a federal probe, the deal has faced a series of lawsuits leading up to Friday's vote.

Truth Social launched in February 2022, one year after Trump was banned from major social platforms including Facebook and Twitter, the platform now known as X, following the Jan. 6 insurrection at the U.S. Capitol. He's since been reinstated to both but has stuck with Truth Social as a megaphone for his message.

Trump promoted Truth Social in a post on the social media network Thursday evening, saying: TRUTH SOCIAL IS MY VOICE, AND THE REAL VOICE OF AMERICA!!! MAGA2024!!!

Trump Media hasn't so far disclose Truth Social's user numbers. But research firm Similarweb estimates that it had roughly 5 million active mobile and web users in February. That's far below TikTok's more than 2 billion and Facebook's 3 billion but still higher than rivals like Parler, which has been offline for nearly a year but is planning a comeback, or Gettr, which had less than 2 million visitors in February.

View original post here:
Trump's social media company will go public after merger with shell company is approved - WDSU New Orleans

In a landscape where digital marketing reigns supreme and social media platforms serve as the new frontier, Kurt Benkert, a former NFL quarterback turned media personality at NFL Media, offers his insights into the ever-evolving world of social media marketing in an Interactive Advertising Bureau video.

Benkert, known for his football prowess, has seamlessly transitioned into digital media, leveraging his expertise to navigate the complex terrain of social media marketing. In a recent interview, he highlighted the challenges and opportunities inherent in this rapidly evolving landscape.

Reflecting on the dynamic nature of social media marketing, Benkert emphasized the need for adaptability and innovation. There are a lot of stories out there that need to be told, he remarked, acknowledging social medias vast potential as a platform for storytelling and engagement.

Drawing from his experiences, Benkert highlighted the importance of capitalizing on viral moments and staying attuned to emerging trends. I capitalize on potential viral moments by being in tune with the moment as it happens, he explained, underscoring the significance of timeliness and relevance in content creation.

Looking ahead, Benkert expressed optimism about the future of social media marketing, particularly in building passive income streams around digital content. Ive been building digital products around the content that I make that are living as passive sources of income, he revealed, hinting at the potential for sustainable revenue generation beyond traditional sponsorship deals.

However, Benkert also acknowledged the challenges of monetization in the digital space, particularly those related to securing sponsorships and delivering value to brands. The biggest challenge is probably just financially for sponsorships, he admitted, highlighting the need for brands to see a return on their investment in sponsored content.

Despite these challenges, Benkert remains committed to pushing boundaries and challenging the status quo in social media marketing. Its changing a little bit with the narrative, he noted, alluding to the evolving landscape of sponsored content and influencer marketing.

In navigating the uncharted territory of social media marketing, Kurt Benkert stands as a beacon of innovation and resilience, offering valuable insights into the ever-changing world of digital media. As brands and creators alike continue to adapt to the shifting tides of social media, Benkerts story serves as a reminder of the boundless opportunities that await those willing to embrace change and seize upon emerging trends.

Read the rest here:
Navigating the Uncharted Territory of Social Media Marketing - WebProNews

In the ever-evolving landscape of advertising, the digital era has ushered in a paradigm shift, turning social media platforms into a powerhouse for marketers.

The year 2024 promises to be a pivotal point in the evolution of social media marketing, presenting both challenges and opportunities for brands committed to a sustainable future.

The staggering statistics paint a vivid picture of the dominance of social media in our lives. With over 4.7 billion active social media users globally, surpassing 50 per cent of the worlds population.

Meanwhile, the amount of time people spend on social media has jumped 38 per cent in the past decade, which all point to a message that people are increasingly dependent on social media. Therefore, by leveraging the key trends shaping the digital landscape, businesses can not only build brand loyalty but also contribute to a greener, more equitable world.

Artificial intelligence (AI) is no longer a futuristic novelty; its reshaping marketing in real time. From crafting personalised content to analysing customer data, AI tools offer invaluable insights for targeted campaigns.

2024 calls for a shift in perspective, we must view AI as a powerful collaborator. Human ingenuity remains irreplaceable in crafting the soul of a brand, the emotional resonance that connects with audiences. The true magic lies in seamlessly blending the efficiency of AI with the empathy and intuition of human connection.

Data is no longer just numbers; its a powerful narrative tool. In 2024, expect to see a rise in data-driven storytelling, where brands weave compelling narratives based on their environmental and social impact.

Showcase the real-world outcomes of your sustainability efforts, not just the goals. Use data visualisation, interactive infographics, and even augmented reality to create immersive by humanising data, brands can inspire action and drive genuine engagement.

Transparency and authenticity reign supreme. Consumers are increasingly sceptical of greenwashing tactics. In 2024, transparency and authenticity will be the cornerstones of successful sustainable marketing. Be open about your challenges and setbacks alongside your successes.

Share your sustainability journey, showcasing how youre constantly learning and improving. Partner with credible environmental organisations and influencers who align with your values. Authenticity builds trust, fostering long-term relationships with customers who connect with your genuine commitment to sustainability.

The power of community cannot be underestimated. In 2024, social media will become a platform for co-creation, where brands engage audiences in shaping their sustainability initiatives to host interactive campaigns, online forums, and workshops where customers can provide feedback and ideas. By empowering communities, brands can foster a sense of ownership and collective impact, driving social change beyond their own walls.

Other than grasping the social media trend, unsurprisingly, this seismic shift has left an indelible mark on the advertising industry, turning social media into the most crucial channel. So lets also delve into the key ways in which social media has become the linchpin of survival in the advertising game.

One of the most profound changes brought about by social media is the ability to deliver highly targeted branding and performance advertisements. Platforms leverage user data, including personal information and interests, to meticulously direct ads to potential customers.

Social media has not only altered the way users consume information but also their attitudes towards advertising. Unlike the traditional ad formats that often made people feel intrusive, social media advertising is more welcomed by users. In the realm of sustainability, this welcoming environment becomes an opportunity to foster positive attitudes towards eco-friendly products and practices.

Beyond targeting and changing attitudes, social media has opened up new chances of marketing opportunities for advertisers with a commitment to sustainability. The numerous user data on these platforms allows for in-depth analysis, offering valuable insights into user needs and preferences. This data-driven approach serves as a compass for advertisers, guiding product and service development with unparalleled precision.

Social media marketing has irrevocably altered the advertising landscape with a particular focus on sustainability. As David Ogilvys words echo through the corridors of time, the essence remains advertising is about information, and in this digital age, social media is the key to disseminating that information effectively.

As the social media juggernaut continues to evolve, advertisers with a sustainability mindset must navigate its waters adeptly, leveraging the power of precision, engagement, and opportunity to steer the industry towards a more environmentally friendly and sustainable future.

Go here to read the rest:
Social media marketing alters the ad landscape with a focus on sustainability - Campaign Middle East

AI-driven market algorithms on social media now consider demographic profiles and user interests, reshaping marketing trends. Marketers can target specific locations, genders, and interests through ads like Instagram and Facebook

Fremont, CA: Technology has revolutionized business, making it more efficient and challenging. Social media has become a dominant force in marketing, requiring careful planning and leveraging technology as a force multiplier. It allows brands to engage with consumers, understand preferences, and develop effective strategies.

Social Media and Use of Technology

Social media technologies have significantly impacted marketing and communication channels, utilizing messaging apps, groupware, video conferencing, interactive boards, and online chats. Here are a few ways in which technology is changing social media marketing

Communication

Cell phones are increasingly used for social media, providing information, entertainment, and shopping. They have shifted from traditional communication methods to social media messaging, which is used for friends, and family, business communication, and marketing products. Smartphones can also enable group chatting, text messaging, video or audio creation, and high-quality pictures and advertisements.

CRM System

A CRM is a powerful marketing tool that streamlines interactions across social media channels, automates marketing, assists in sales, and offers technical support. Its primary function is identifying, measuring, and monitoring performance across multiple channels, providing valuable metrics for successful campaigns and customer data.

Influencer Marketing

Influencer marketing is a crucial strategy for brand promotion and building on social media, utilizing well-known personalities with a solid following for product marketing. Social media technologies offer advanced communication methods, and technology's influence on social media plays a vital role in content promotion. Influencer marketing is slowly dominating the ad world.

Artificial Intelligence

AI-driven market algorithms on social media now consider demographic profiles and user interests, reshaping marketing trends. Marketers can target specific locations, genders, and interests through ads like Instagram and Facebook. AI can analyze profiles, create patterns, and retarget users based on leads, resulting in more targeted and effective advertising.

IT Sector

Social media has significantly impacted sectors, particularly IT, by structuring the IT system around user-favored content. Platforms like Facebook and Twitter can suppress or promote ads based on their schedule, leading to accusations of bias and specific agendas. Even in marketing, specific ads have a significant share.

Security and Privacy

Social media marketing trends are evolving to meet market demands and cater to diverse groups. They focus on brand awareness and customer loyalty through content creation. The main focus is on creating technology that encourages content sharing.

Read the original here:
Social Media Marketing In the Digital Age - MarTech Outlook

Tis the season of love, and the marketing industry is flexing its love muscles hard.

Brands from various industries shared the love through unique online campaigns and advertisements by jumping onto the bandwagon of Valentine's Day related content.From the creative use of puns to adorable video advertisements, many brands have captivated their respective audiences by advertising their own ways of sharing the love.

This year, MARKETING-INTERACTIVEhas identified and interesting mix of both heartwarming and adorable examples of these campaigns that tapped on Valentine's Day, and we have compiled a list of brands that shared the love through their online advertisements. Don't Miss:Fun facts ahead of Valentine's Day: What's going on with APAC daters?

1. Changi Airport Group (CAG)

Being a popular spot for photoshoots, Changi Airport Group tapped onto Valentine's Day by showcasing some examples of a travel themed pre-wedding photoshoot. By doing so, they were able to provide a call-to-action by getting their viewers to check out why Changi Airport and Jewel mean something special to hearts of the featured couple.

2. Singapore Police Force (SPF)

Being recognized for their efforts in keeping Singapore safe, Singapore Police Force was also one to jump onto the Valentine's Day trend by featuring two police officers who were not only partners of crimefighting, but also partners in life.

3. Singapore Kindness Movement (SKM)

Known best for advocating for kindness in Singapore as well as their adorable mascot Singa, SKM featured a carousel of unique wordplay of uniquely Singaporean lingo and pick-up lines together with Singa. By doing so, viewers were able to share and send such content to their loved ones on Valentine's Day to show their appreciation for them through social media!

4. Our Singapore Army

In light of Valentine's Day, Our Singapore Army featured a nicely done Instagram reel featuring their very own soldiers documenting a love letter through videos and dedicating it to their very first 'wife', referring to Singapore herself.

5. Singapore Airlines

Best known for its world-class airline, Singapore Airlines dropped a Valentine's Day themed Instagram reel featuring places they fell in love with, with and ending that wishes viewers for love to find them wherever they are.

6. Kinokuniya Singapore

This Valentine's Day, Kinokuniya Singapore featured a set of romantic books featuring wholesome love stories in an Instagram reel. From this reel, viewers were able to get inspiration on books to read this Valentine's season, which could appeal to both singles and couples alike.

7. National Environment Agency (NEA)

Featuring ways to showcase appreciation for our loved ones, NEApublished an illustrated comic strip in the format of a carousel post to share ways to celebrate Valentine's Day with our friends and family while promoting the idea of sharing our favourite hawker delights with our loved ones.

8. Grab SG

As an innovative way to promote their Dine-in services, Grab Singapore published an Instagram reel featuring Singapore athlete Loh Kean Yew. The reel advertises GrabFood Dine-in as a way to make Valentine's Day plans with our loved ones.

9. BreadTalk Singapore

BreadTalk Singapore tapped onto one of their baked products, the Floss Bun to create content related to Valentine's Day. Their creative description of the Floss Bun encourages their audiences to share the love with one another, just as they would a Floss Bun.

10. IKEA Singapore

As Valentine's Day and Chinese New Year are just days apart, IKEA jumped at the opportunity to advertise home products like duvet covers and pillowcases in light of both Valentine's Day and Chinese New Year. This ad also served as a cheeky way to encourage Singaporeans to 'welcome a little dragon' into their homes.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles: Love is in the air: Speak the language of love loud and clear with CMHKs Valentines Day campaignPM Lee urges babymaking, IKEA cheekily complies in Vday ad Bumble gets users to manifest love this CNY and Valentine's Day with Lo Hei spin

Excerpt from:
Valentine's Day takes over in SG: Brands share their unique love stories on social - Marketing Interactive