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Boost your social media. Call with any questionson how to run asuccessful social media marketing campaign. FACEBOOK FREE PAGE

Facebook is a fantastic social media tool to reach local customers. Facebook has1.19 billion registered users and 730 million active users per day. That is a lot of people your business could reach. Facebook is a great way to show your customers you are trendy and in the know by what you post. All companies should have an active presence. The best way to use facebook for local business is to offer something small for free or an add on item when a customer likes your page. Now you can target them in ads. Click to the right to learn a little how Ads can help grow your business.

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Last year mobile surpassed online for the first time with over one hundred million daily active users, over one billion and a half daily likes, and 20 billion shared images. Instagram is a mobile built platform that was designed for smartphones.Creating content for Instagram can be challenging. The importance of imagery is key to tell a brands story. Regardless of the industry, any company can create campaigns to usethis platform to reach their targeted audience, sharing beautiful photosand creative captions.We have extensive experience running free and paid campaigns, give us a ring with any questions.

Twitter should be incorporate into your social media marketing. As a real-time information sharing network, many businessesleverage Twitter as a customer service channel, both proactively engaging with existing diners and spreading awareness among people looking for restaurant options in a specific location.

You can also connect with influencers such as food bloggers that can help spread the word.

Claim your Google My Business account and youll make suresearchers find your companiesinformation, whether they are looking on Search, Maps or Google+. While many marketing companiesdownplay the significance of Google+, the fact remains that Google is the dominant search engine out there. Publishing content to Google+ page shows the Google algorithm that your companyis real and active. While many digital marketers downplay the significance of Google+ which youll manage via Google My Business, the fact remains that Google is the dominant search engine out there and they cannot be ignored.

Pinterest is the fastest growing social media site in history and the third largest social media network after Facebook and Twitter. Over one hundredmillion people actively use it, with another seventy sixmillion at least owning an account.

85% of Pinterests users are female, and the latest studies indicate more than 40% of women on the Internet are using Pinterest. It makes sense for businesses to get involved in the site if it fits your customer profile.

Facebook really wants people to advertise and their advertising rates are very low compared to some other platforms out there. You have controls never before available with items like TV, radio and billboards. We pick target areas, gender, age, interests and so much more.

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Previously Instagram was only open to a select group of brands, now any company in thirty countries can advertise on the platform.Users are two and a half times more likely to click on ads than on other social media platforms.If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches. Instagram can appeal to your customers without having to sell them.

Small businesses wanting to expand the reach of their message andincrease follower base should consider Promoted Tweets. Promoted Tweets are generated directly from your own tweets; Twitter will monitor your account for engagement and promote your best tweets to the top of a users feed.

Running a sponsored campaign is great for attracting engagement and putting your content in front of your target audience. Promoting a blog post or ebook download is a great way to drive traffic to your website, you can gain email subscribers, leads, sales and new followers via twitter.

For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales.

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Social Media Marketing - World wide online and based in ...

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.

Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Download a PDF copy of this article.

The Process of Developing the Consensus Definition

In developing a consensus definition of Social Marketing iSMA, ESMA and AASMworking group acknowledged the dynamic and contested nature of elements of Social Marketing theory and practice as a strength and manifestation of the sophisticated nature of the Social Marketing field. In developing a consensus definition the intention was not to close down the helpful and inevitable on-going debate about the nature and focus of Social Marketing. The aim was to help build a common narrative that could be used by the supporting associations to promote Social Marketing as a valuable core component of social programmes aimed at improving the human condition.

In February 2012 iSMA and ESMA began an iterative and inclusive process to develop a consensus definition of Social Marketing. A working group was formed to lead this work onbehalf of iSMA and ESMA[2]. In April 2013 the AASM agreed to participate and contribute to this process.

The process consisted of a membership trawl to develop a set of agreed principles of Social Marketing to underpin the definition. The process also included an online members vote on these principles; a summary of the survey results is set out in annex two. All members of the participating associations were given opportunities to see the developing definition, comment and make suggestions for improvements. The definition was further refined through an iterative process of drafting and comment by the working group and input from the Boards of the supporting associations. Five considerations were taken into account when developing the definition:

Endorsement

Following Board meetings of the three associations over the summer of 2013the consensus definition was endorsed by the governing Boards of the iSMA, ESMA and AASM. The Boards have also approved additional work to refine and further develop supporting guidance linked to the consensus definition. This work will include:

Annexe 1: Working Group Members:

A Tapp, R Brophy , M Carausan, J Carruthers, S Peattie, S Revill, M Chamberlain , N Lee, S Sherif , T Beall, W Morgan , C Lellig, S Suggs, J French.

Annexe 2: Summary of Social Marketing principles rated as essential or important by 167 respondents to the iSMA and ESMA Key Principles & Definitions Survey

KP ID

Description

Essential + Important (% total responses)

Rank

KP 2

Set and measure behavioural objectives

83

1

KP 3

Uses audience insight and research

81

2

KP 1

Focus on the production of social good

79

3

KP 5

Use audience segmentation to understand and target interventions

76

4

KP 13

Apply data, research, evidence and behavioural theory in developing programmes

73

5

KP 22

Rigorous evaluation and reporting of short-term impacts, ROI and longer-term outcomes

73

6

KP 6

Use systematic planning and marketing management methodology

68

7

KP 4

Undertake competition analysis and develop competitor intervention strategies

67

8

KP 20

Apply and be guided by an ethical analysis and standards

66

9

KP 21

Apply commercial marketing theory and practice to social challenges

61

10

KP 7

Focus on up-stream, mid-stream and down-stream audiences

58

11

KP 17

Analyse communication channels & other forms of influence

57

12

KP 8

Inform and shape the total social policy intervention mix

54

13

KP 11

Focus on creating value for citizens and civil society through valued negative exchanges

51

14

KP 10

Focus on creating value for citizens and civil society through valued voluntary exchange

50

15

KP 12

Undertake stakeholder analysis and apply relationship management strategies

49

16

KP 16

Consider applying the 4Cs tool box (Lauterborne)

43

17

KP 9

Understand and use forms of influences that draw on rational choice & rapid cognition

42

18

KP 14

Design programmes that aim to increase social equity

42

19

KP 19

Analyse the potential costs and benefits of supporting and/or partnering with private

sector organisations

42

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Social Marketing Definition

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Social Marketing Degree - Colleges, Schools, Degree ...

Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Groupa global online marketing and digital PR company. Shama Kabani is the face of todays digital world, and represents the best her generation has to offer. She has aptly been dubbed the master millennial of the universe and an online marketing shaman by FastCompany.com, and is an oft-quoted social media expert. Kabani has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. Shes also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media.

Kabani formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a masters degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Kabani as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Kabani won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a zen master of marketing.

When not working directly with her clients or shooting her shows, Kabani travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obamas initiative in the region.

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The Zen of Social Media Marketing: An Easier Way to Build ...

Written by Sam Sheffer

Do you use Snapchat? Do you like cereal? Do you live in London? If you said yes to all three of those things, youre in luck keep reading. Were excited to announce that weve partnered with Snaphappen the first (unofficial) Snapchat conference ...

Facebook is making its 360-degree videos more immersive and easier to navigate.

His legs were hacked off with a SWORD.

And twitter responded with outrage.

From live stunts to augmented reality and everything in between, 2016 has seen some of the marketing worlds most innovative work yet. In its fourth year, the Mashies, Mashables annual celebration of the agencies and brands that are creating the mos...

The results may make new moms reconsider why they use Facebook to post about their children.

The custom Twitter emoji will appear every time you use the hashtag #5H727.

We saw a wide variety of hobbies -- fitness activities, arts and crafts, studies -- as well as beautiful places and portraits of people who inspire you.

Kathy Chen's former history working for the Chinese military has sent waves across the Twittersphere.

"These are the only guns I want on campus."

Let everyone know you are a witness.

They are not the same person.

#PantsuitPosse takeover

It's in a new city, too.

"I have to deal with loads of stuff myself personally."

That river is not usually a river.

Just some technical difficulties...

Facebook posts and hashtags magnified opinions and somewhat pushed the needle when it came to the drug's cost.

Twitter has been buzzing about a possible hurricane in Florida for days, making it hard for the public to tell official information from online spin.

This was not a good time to make a PokStop.

"It's easy to lose sight of what's real."

"This is completely inappropriate and disgusting!"

It strikes some as rather draconian.

Look closer.

"Everything will change."

"Oh my god, I'm so scared"

YouTube musician Christina Grimmie died in June at a fan event in Florida.

Mildred and Richard Loving changed history, now a film documents their story.

"Nail it to end it."

Police use of captured cellphone data, social media monitoring tools, and facial recognition technology has already been called racially biased, and these technologies aren't likely to disappear from departments.

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Mashable - Social Media Section