Mediaboss Marketing

ABC has named Rebecca Daugherty as the new head of marketing. She succeeds former longtime head of marketing Marla Provencio,who exited in February after 35 years with the company.

In her new role, Daugherty willbe responsible for overseeing all marketing activities for ABCs primetime, daytime and late-night lineups, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air marketing, advertising and promotional campaigns for all ABC Entertainment programming, including scripted and reality series, alternative, movies and specials.

Patrick Moran, president, ABC Studios also announced that Daugherty will oversee ABC Studios marketing efforts domestically and internationally for shows on ABC and other third party platforms including CBS, Freeform, Showtime, Netflix, Hulu and more.

Daughertys executive team will include Erin Weir, who has been promoted to senior vice president, Marketing Strategy, ABC Entertainment. In this position, she will oversee the teams responsible for off-air and on-air marketing strategy, digital and social strategy for ABCs primetime, daytime and late-night programming.

Jill Gershman will fill a newly created role as senior vice president, Marketing Creative, ABC Entertainment. In this position, she will oversee the teams responsible for all on-air and off-air creative marketing for ABCs primetime, daytime and late-night programming. She will manage the ABC brand and deliver innovative concepts, campaigns and content across multiple platforms and business units, including on-air, digital, print, radio and social media.

Rounding out the senior marketing team, Steven Bushong continues in his role as senior vice president, Marketing Operations, and Gary Shanas as vice president, Media Strategy & Planning.

As a leader in an industry filled with creative superstars, Becky has been at the center of many of ABCs most successful and memorable marketing campaigns, said Channing Dungey, president ABC Entertainment. Shes a gifted innovator whose keen ability to showcase our programs and talent across multiple platforms is especially assuring as we lead the charge into an exciting new season ahead.

Im equally thrilled to promote Erin and Jill two of our brightest marketing minds to positions where theyll be able to have an even greater impact on our future success, Dungey continued. Bolstering Beckys efforts by focusing on strategy, creative and operations, they complete an awesome trifecta of marketing leaders.

Regarding Daughertys oversight of studio marketing, Patrick Moran, president, ABC Studios, said: Beckys expertise in all facets of marketing that are key to domestic and international sales make her the ideal partner for us. As a leader and collaborator who knows our studio voice, theres no one better suited for this vital position.

Daugherty was previously vice president, Dramas, Movies and Specials within the creative arena of ABC Entertainment Marketing. In this role, she led creative teams in the development and execution of major primetime marketing campaigns across all platforms for The ABC Television Network, as well as ABC Studios, shows globally. She played an integral role in the launch and sustaining of campaigns for many successful series, including Scandal, Revenge, Once Upon a Time, How to Get Away with Murder, Marvel Agents of S.H.I.E.L.D., Quantico, Designated Survivor and Desperate Housewives. She also oversaw campaigns for network specials, including The Oscars, The American Music Awards, The CMA Awards, New Years Rockin Eve and The Billboard Music Awards. Daugherty and her team were responsible for the creation and execution of TGIT, one of network TVs most successful brand campaigns, currently with over a billion Facebook impressions. She has won numerous Promax Gold Awards.

Prior to ABC, Daugherty worked at The Fox Television Network and numerous independent television stations in the areas of production, promotion and programming. She has directed live television programs and produced local news magazine features.

Weir was previously vice president, Marketing Strategy, ABC Entertainment Group, where she had oversight of daytime, primetime and late-night marketing strategy.

Jill Gershman was previously vice president, Entertainment Marketing, Comedy & Alternative Series, ABC Entertainment Group, since 2007.

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ABC Taps Rebecca Daugherty As New Head Of Marketing; Erin Weir & Jill Gershman Upped to SVP - Deadline

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. In my experience, its the fastest way to create trust and authenticity in this age of the consumer.

Inbound (pull) marketing is all about convincing potential customers that they found you and have a relationship with you, rather than being accosted by your message at every turn. It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content.

According to a new book, Surfing the Black Wave: Brand Leadership in a Digital Age, by Emmy Award winning advertising executive, Daniel Cobb, we are seeing the first of several waves of change in the new world of digital marketing, where consumers are in charge, and they are immune to most marketing influences, except the ones they initiate. Its a tsunami of change.

In fact, brand leadership in this digital age is far more than just inbound marketing, but both Cobb and I believe it starts there, and sets the tone for the new way to structure your business and set your long-term strategy. Here is our list of key reasons to use inbound marketing as a focus for the next generation of your business and your customers:

In fact, I believe inbound marketing, along with social media marketing, are just two of many waves of innovation that we will soon see in this age of the consumer. Your challenge, if you want to be a leader in your business domain, is to stay alert and open to change, rather than a laggard in capitalizing on the next wave. Dont wait for the tsunami of business change to wash over you.

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7 Reasons To Start A New Focus On Inbound Marketing - HuffPost

Red Agencyhas announced moves to bolster its dedicated social offering #RedSocial, with a number of new hires across its Sydney, Melbourne and Brisbane offices. This comes following significant new business wins, including Toyota, Mot Hennessy, SunRice, Reckon, S-26 and Goodness Beauty Lab.

The move will see #RedSocial double in size just one year after its inception as the dedicated social offering of the agency. The seven new starters will add senior leadership and strategic direction to the team while strengthening #RedSocials content production capabilities.

The new hires include:

Emily Tyson joins #RedSocial as business manager, responsible for client services, project management, traffic management and new business. Tysonarrives from the UK where she most recently helped deliver award-winning campaigns for brands such as major supermarket Sainsburys.

Christian Love steps into the role of content lead from Reborn. Loveis charged with further growing the content offering and driving the creative development process. He adds extensive experience in social media management, content development and innovation to the team, most recently for McDonalds.

Jonny Smith arrives associal strategist to further expand strategy development and insight-led content planning capabilities. His previous experience includes work for Ford and Nestl.

As #RedSocials new insights & implementation Manager, Harry Meech will be responsible for planning, amplifying and evaluating social media activity for clients. He specialises in paid social strategy development, campaign implementation, optimisation and reporting. Harry brings experience working across a range of brands such as KFC, Volkswagen, Kathmandu, LVMH and Tag Heuer.

Supporting the growing senior team are content & community managers Gareth Harrison (Sydney), Annaleise Valle (Brisbane) and Talya Kaplan (Sydney) who joins as a Content Producer.

Harrisonarrives from the UK, with a strong background in music and entertainment working with Live Nation and Festival Republic, as well as live content, events and partnerships.

Vallebrings a wealth of experience in community management, content development and paid social marketing, having worked with clients including the Museum of Brisbane and Brisbane Powerhouse.

Rounding out #RedSocials new additions is Talya Kaplan joining as content producer, bringing strong skills in branding and graphic design to support content creation for clients.

Head of social at Red Agency Davitha Ghiassi said, The rapid growth of the team is due to their tenacious attitude and commitment. We are moving from strength to strength and looking at the exciting niche that is social through an integrated lens. Its been fantastic evolving Red Agencys social offering and I couldnt be more excited to work with the team as we continue on our mission to be the most multidimensional team of experts in our space, delivering high quality outputs and strong business outcomes for clients.

#RedSocial is Red Agencys national social media division, focused on delivering fully integrated content and media solutions that reach beyond the fluff and deliver measurable business impact for clients. All new hires have now commenced their roles in their respective offices.

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Red Agency Recruits Seven As Part Of Major Social Expansion - B&T

Magnetic Magazine (blog)

DJ Marketing: Social Media Tips Magnetic Magazine (blog) Like many independent DJ/ Producers, you are kind of on your own when it comes to marketing yourself. You don't have the luxury of a team to help support you, so you need to become your own social media manager, at least until you hit the big time.

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DJ Marketing: Social Media Tips - Magnetic Magazine (blog)

Located within the GBS the Department of Marketing offers undergraduate and postgraduate programs in marketing and entrepreneurship at the Gold Coast, Nathan and/or Southbank campuses, as well as internationally and on-line. All current members are PhD qualified and jointly supervise more than two dozen doctoral candidates. The Department has an active research focus, with an impressive history in securing research grants and consultancies, actively engaging with community groups, publishing high-quality research and in maintaining a strong track-record of successful PhD student completions.

Within the Department of Marketing there are two Academic Centres which focus on Social Marketing and Franchising, respectively. Social Marketing @ Griffith launched in 2013 and in its first three years of operation Social Marketing @ Griffith has grown to become the largest centre in social marketing, globally. The Social Marketing @ Griffith team, which, in 2017, numbers more than 40 full-time staff and higher degree research students, has already delivered significant social dividends and high impact award winning research and has achieved remarkable success delivering additional research staff appointments, publications and HDR completions. It has also secured external research income amounting to more than $2 million across HERDC Categories 1-4 in its first 3.5 years of operation.

This is a continuing, full time position based at the Nathan campus.

The role

The successful applicant(s) will have demonstrated considerable research accomplishment in areas of social marketing, and by applying highly developed research knowledge, skills and expertise, will develop, enhance and provide strategic leadership in research, and learning & teaching in the Department. The appointee will provide research leadership including supervision and mentoring to junior staff and research students, achieve high quality research publications, obtain competitive grant funding, work closely with industry partners, and contribute to the objectives of the Department and Social Marketing @ Griffith. You will develop and lead collaborative research activities with internal and external research groups in order to build research capacity across the Department, and will participate in developing, convening and teaching courses both at undergraduate and postgraduate level in the Department.

This position is a strategic appointment to further extend capacity and to provide additional senior leadership to support to Centre Director, Professor Sharyn Rundle-Thiele. The successful applicant may be appointed as Deputy Director, Social Marketing @ Griffith.

The person

We require an experience senior social marketing academic who can teach effectively across several marketing courses, lead research projects in collaboration with junior academics, and supervise research higher degree candidates. We particularly seek individuals with experience in and passion for both on-line and blended (face-to-face with digital support material) modes of teaching, and who demonstrate willingness to undertake senior academic leadership roles within the Department.

Salary range: Professor, level E: $172,326 per annum. Salary package including 17% employer superannuation contribution: $201,622 per annum.

Associate Professor, level D: $133,778 - $147,383 per annum. Salary package including 17% employer superannuation contribution: $156,521 - $172,439 per annum.

Application requirements: Please ensure your application includes the following:

Obtain the information package by clicking on the Apply button. You will be redirected to the Griffith University job search page where you will be able to access the information package.

Closing date: Wednesday, 16 August 2017 at 5 pm AEST.

All applications must be submitted online.

Further information

For further information about this role, please contact Professor Scott Weaven, Head, Department of Marketing on +61 7 5552 9216 or email: s.weaven@griffith.edu.au For application queries, please contact Ms Busra Sevimli, HR Officer on +61 (0) 7 3735 7359 or email: b.sevimli@griffith.edu.au

If you apply for this position please say you saw it on The Conversation.

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Professor / Associate Professor In Social Marketing - The Conversation AU