Synopsis | Social Marketing: From Tunes To Symphonies By Gerard Hastings
JUST A SUMMARY - THE SUMMARY YOUR FAVORITE BOOK =--- Where to buy this book? ISBN: 9780415683722 Book Review of Social Marketing: From Tunes to Symphonies by Gerard Hastings ...
By: Heavy truck
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Synopsis | Social Marketing: From Tunes To Symphonies By Gerard Hastings - Video
Synopsis | Social Marketing: Influencing Behaviors For Good By Philip Kotler
JUST A SUMMARY - THE SUMMARY YOUR FAVORITE BOOK =--- Where to buy this book? ISBN: 9781412956475 Book Review of Social Marketing: Influencing Behaviors for Good by Philip Kotler...
By: Heavy truck
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Social Engage - Social Engage Software (Review)
DISCOUNT : http://jvz6.com/c/78463/138549 The game changing social marketing software that puts landing pages inside Facebook Newsfeed and Fanpage posts is finally launching today @ 11am...
By: Wes pokoke
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Social Engage - Social Engage Software (Review) - Video
Adedeji Bankole
More Nigerian banks are investing in social media. But do they have a worthwhile experience? The tragedy is that most banks dont even know what to do when they are on social media platforms. Some go to the extent of outsourcing it and yet get nothing in return. The reason is that no objective was set before going social. Since there was no objective, there wont be a strategy.
The whole reason a bank joins the social media platform is to get customers patronage (get more deposits). How many banks allow customers to know what they stand to gain from the social media offers? For example, how can customers access loan, calculate charge on turnover and other fees? How many banks teach their customers financial intelligence? There is a shift from social marketing to social business. What is the value for your customers?
With more Nigerians signing up on different social media platforms every second, the competition is stiffer yet getting to customers is easier.
The first step is to measurably capture your customers attention and move them to engagement, conversion and retention stages. Surprisingly, Nigerian banks only create awareness on social media, which involves hyping a particular message for a few days. Some banks get to the engage stage and keep a conversion with its customers but none has yet got to the retention stage.
What is the essence of getting to a potential customer when you will be unable to actually get him or her to ask for more?
Nigeria is the second largest mobile Facebook user in the world, said Felix Erken, GM of Junk Mail. I read this and, behold, I saw customers. Customers are everywhere. They are all in one location social media.
It is amazing to know that GTBank has the highest followers on Twitter in the whole of Africa. Standing tall at 47, 675 followers, the bank has done quite well and there is still room for improvement. Studying the bank via the popular bank Twitter handle @MyBankPalava, which debuted in March 2013, you could say the bank has done well in awareness, engagement and conversation. However, much work needs to be done on its retention aspect of social business.
To get the right strategy for making Nigerian banks social media marketing successful, here are my views:
Real-time
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Are you having issues with your bank?
Chicago, IL (PRWEB) February 05, 2015
Mary K. Engle, Associate Director for Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission, will clarify FTC rules of the road for social media marketing to brand marketing and ad agency execs at the 11th annual M2W Marketing to Women Conference, http://www.m2w.biz, April 21 & 22, 2015, Chicago Cultural Center. Engles presentation will include the FTCs Guides for the Use of Endorsements and Testimonials in Advertising, how to make effective disclosures in tweets, blogs, and other short-form advertisements (.Com Disclosures).
Engle explained, Well cover when product reviews need disclosures, the potential liability of brands, ad agencies, and public relations firms, the use of social media influencers, and lessons learned from recent FTC investigations and cases. Engle directs the FTCs Division of Advertising Practices. The Division is responsible for regulating national advertising matters, including claims about food, over-the-counter drugs, dietary supplements, alcohol, tobacco, and Internet services.
In this age of rapidly emerging and evolving channels of communication, its a challenge for marketers to keep up with current requirements and appropriately gauge boundaries, according to Nan McCann, M2W producer. With new media, it seems that changes occur constantly. This increases the legal and regulatory complexity especially for marketers who seek to reach female consumers through these popular digital and social platforms. Mary Engles session comes at the perfect time for all of us!
Along with all the marketers in our audience charged with building business, I welcome the information Mary will be sharing in her presentation which is titled, Digital Dos and Donts: How to Avoid FTC Scrutiny of Your Social Media Marketing, McCann said.
M2W will also include over 30 other speakers teaching brand marketing execs and their agencies how to improve their marketing and marketing communications to women, McCann added. Women are todays power consumers. They account for $7 trillion of annual spending in the US, and over $20 trillion globally. More than ever before, here and in markets worldwide, women mean business.
M2W is annually attended by Fortune 1000 senior brand marketing executives and their agencies. The audience typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, LOreal, ConAgra and Whirlpool. They attend, McCann said, because they recognize the brand-critical importance of engaging women.
For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W is produced by PME Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.
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FTCs Engle To Spell Out Digital Dos & Donts at 11TH Annual M2W - The Marketing to Women Conference