Mediaboss Marketing

This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.

Social media is an increasingly important tactic in companies marketing strategy and yet results from The CMO Survey continue to indicate that many companies manage social media as a separate activity. Asked how effectively social media is linked to their companys marketing strategy on a 1-7 scale where 1 is not integrated and 7 is very integrated, the average level of integration was only 3.9. Although we see companies planning to increase social media spending as a percent of marketing budget from 9.4% to 13.2% over the next year and 21.4% over the next five years, the level of integration has not changed in the past four years.

How effectively is social media linked to your firms marketing strategy? (1=Not integrated, 7=Very integrated)

We interviewed marketers across industry sectors for insight into what actions they are taking to improve social media integration. Here is what we learned.

When social media is integrated with the companys marketing strategy, the companys management of its customer and brand assets is seamless. Strategic elements such as segmentation, targeting, positioning, and all go-to-market activities reflect a clear and consistent understanding of the value the company offers to its customers and how the company seeks to capture value from attracting and retaining these customers over time. The result of social media integrated into marketing strategy is improved efficiency and effectiveness in all aspects of the marketing plan.

Sponsored by the American Marketing Association, Duke Universitys Fuqua School of Business, and McKinsey, Inc., The CMO Survey collects and disseminates the opinions of top marketers in order to predict the futureof markets, track marketing excellence, and improve the value of marketing in firms and in society. To participate or for report downloads, visit cmosurvey.org.

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12 Tips For Integrating Social Media Into Your Marketing Strategy

Most companies have embraced social media as part of their marketing mix, but they dont always understand what makes it successful. That means their efforts are often through trial and error.

Meanwhile, theres rising pressure on marketing budgets even as organizations look for ways to identify, measure and optimize key performance drivers of social media activities.

We recently studied corporate blogs from Fortune 500 companies to examine effective communication traits and provide recommendations for managing corporate social media. Of the companies that were either running or planning to run social media initiatives, only 12% thought they were doing it effectively.

So how can organizations make sure their social campaigns are effective? Below, we share three techniques for organizations that are looking to engage with their customers.

1) Be relevant Social media users are looking for expertise, competency and insights that arent available in traditional media settings. Corporate social media is only successful if the right spokesperson is chosen.

2) Tell a story In the social media space, where everything is about connecting with peers, narratives represent the most common way of addressing an audience. Our results show that storytelling heavily influences traffic numbers.

3) Be conversational When activity on a corporate social media presence is conversational in nature, it draws more visitors. People participate in online conversations because they value interpersonal connections.

It is also important to remember that social media success should be measured not only by the number of comments, but also by the number of conversations present. Because visitors average time on a page is usually short, consider technical features that group related comments and increase the visibility of corporate participation, such as highlighting answers from the company. Want to learn more? Watch our webcast replay Social media: own your own brand or others will from the EY Strategic Growth Forum.

Tell me: When was the last time your organization really connected with customers on social media?

source: iStock

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EYVoice: 3 Ways To Engage Customers Through Social Media

Columbia, MD (PRWEB) December 17, 2014

Pixe Social, the provider of popular mobile and tablet-based social marketing solutions, announces that the Pixe Snap Summer Music Take Over Contest Series has been awarded the 2014 Internet Advertising Competitions MobileWebAward. Pixe Socials social and attendee engagement solution was judged the winner in the Best Social Network Mobile Application category.

Pixe Snap, a gamification-based native app available for free download on iOS and Android devices enabled consumers to share their fan pics for featured artists and bands included popular acts such as Katy Perry, Justin Timberlake, and One Direction with their social media networks on Facebook, Instagram and Twitter in real-time.

In addition to this award, Pixe Socials attendee engagement and social promotion solution for IMEX Frankfurt was selected for the MobileWebAward in the Best Events Mobile Application category.

The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

About Pixe Social Pixe LLC, a leading technology provider, leverages user-generated content while engaging customers with brands through marketing promotions, delivers enhanced online engagement. Pixe enables businesses to secure 'photomonials' from existing customers to reach out to a phenomenally large base of potential customers on Facebook, Twitter, and Instagram, thus converting audiences into brand ambassadors.

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Pixe Snap Wins IAC MobileWebAward for Best Social Network Mobile Application

Social Marketing | Chia s C HI cho Trang (Tip Khc)
I created this video with the YouTube Video Editor (http://www.youtube.com/editor)

By: Social Marketing | John Duong

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Social Marketing | Chia s C HI cho Trang (Tip Khc) - Video

Social Media Predictions and Wishes for 2015 (Trailer)
The LunchBunch Show ep. 60 get #39;s the Scott Treatment - an under 4 minute teaser of our half hour discussion on what we think will change on social media in 2015 and we we wish would. Some...

By: NewRayCom

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Social Media Predictions and Wishes for 2015 (Trailer) - Video