Mediaboss Marketing

Social Marketing Video - HS2013.50 Elena Washington
Pure H.E.A.L.T.H.

By: Elena Washington

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Social Marketing Video - HS2013.50 Elena Washington - Video

Marketing Skills, Business Tips, News, Sports, Cooking and Much More
Vetpreneur News Central Dosage: A selection of stories from http://vncd.us, covering the breaking news plus the latest in lifestyle, tech, entertainment, travel, finance and sport news. Hashtag...

By: David Avritt

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Marketing Skills, Business Tips, News, Sports, Cooking and Much More - Video

80s Toys Take Over Honda #39;s Twitter, Star in Social Marketing Campaign
Honda is hoping 80s nostalgia will help sell compact cars, sedans and SUVs. It recruited several popular toys from the 1980s to help sell its vehicles in a new holiday campaign. Jen Markham...

By: Buzz60

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80s Toys Take Over Honda's Twitter, Star in Social Marketing Campaign - Video

I recently had the absolute pleasure of speaking to a social media rock star on my podcast,All The Social Ladies.EleniTavantzis is the Senior Manager, Social Media Marketing & Public Relations at Lilly Pulitzer. She has been in the social media space a long time and says it comes down to magic sauce, a combination of being in the right place at the right time and being unafraid to do some professional stalking! I wanted to share her story with you and a few pearls of her wisdom.

Elenis Story

Elenistarted writing copy for QVC straight out of college. Writing was her talent and favorite skill to use, but it wasnt her passion. Her solution: Try a few things in different departments, look at the people you admire higher up, and figure out how they got there. By having the courage to speak to these people,Elenifound herself on a research task force for the first Facebook page at QVC which led to her becoming the first social media employee there. Her advice in growing your career is to make yourself available, express an active interest and make those important connections. Take advantage of the people in your company and build your network. Since then, social media at QVC has grown exponentially, and whenElenimoved on in June 2013, there were over 100 employees in social media alone. She truly did leave behind a great legacy.

All Aboard!

How didElenimanage to build such an amazing social presence and convince the C-Suite to put more than 100 jobs into social media? On my podcast,Elenijokes about the deck she presented to the C-Suite titled, The Convincing & The Plan. All jokes aside, there are four key things that enabled her to put social media at the forefront for QVC:

Lilly Pulitzer

At Lilly Pulitzer (AKA The Pink Palace),Eleniis known for her amazing talent and has helped advance the brand voice to new levels as authentic, resort chic. The brands 2014 fall collection was innovatively named Resort 365 if you cant be at the beach every day, you can still feel like it!Elenis favorite social channel? Instagram. She loves the freedom to experiment and create thumb-stopper content with her team that resonates with brand consumers. To stay relevant,Eleniquizzes the summer pinkterns at Lilly about their daily social media routines. Having this knowledge helps her target consumers in a meaningful and engaging way without inundating the feed. The feedback from campaigns has been really positive and shows the power of listening. You can probably tell thatEleniis an advocate of rallying loyal fans, wanting to hug each one even more and show them the love! Whether its releasing a collection earlier, showcasing a campaign earlier, or surprising and delighting Lilly fans with gifts to spread the sunshine,Eleniwants to share her thanks. She is a true inspiration and a model for aspiring marketers.

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Being A Rockstar On Social Media - Eleni Tavantzis

Social media might not be all that great for ecommerce. At least not yet. Sure, its wonderful for branding and general marketing, but as far as getting actual conversions, the channel is severely lacking, according to some sources.

Do you see significant conversions from social media referrals? How does it stack up to other channels like search and email? Let us know in the comments.

Bounce Exchange conducted a survey, and found that 83% of online marketers believe social media marketing is important for their businesses, but after analyzing over $1 billion U.S. ecommerce transactions, it found that social media marketing efforts only account for about 1.2% of total site conversions.

Among its other findings:

Bounce Exchange also brings up the fact that Facebook has all but killed the organic reach of Page post (but you already know all about that), though according to Mark Zuckerberg, Facebook still overall a very good, organic and free way to reach and communicate with your customers.

He didnt actually say it was a very good way to sell to customers.

While the success of ecommerce conversions through social media channels will obviously vary greatly by business, it could trend towards the more positive in the months and years to come. This is starting to become an actual focus of social platforms.

As you may know, Facebook and Twitter are both testing buy buttons, which enable brands to give customers direct calls to action in their News Feeds and timelines. See something cool that you really want to own as youre doing your daily browsing (which lets be honest, occurs multiple times throughout the day)? Just click buy and get it without jumping through extra hoops. Both buttons should be significant in improving conversions from mobile devices.

In fact, we had a pretty good conversation about that with ChannelAdvisor CEO Scot Wingo a while back. Facebooks in particular could be just what mobile commerce is looking for. This is the kind of thing youre inevitably going to start seeing more of in your News Feed:

Heres an example of a tweet with the button.

See the rest here:
Is Social Media Very Good For Ecommerce Conversions?