Social Marketing | FREE YOUR MIND - Gii Phng T DUY
Chia s t phim The Matrix.
By: Social Marketing | John Duong
Read the original post:
Social Marketing | FREE YOUR MIND - Gii Phng T DUY - Video
Social Marketing Firms Dallas
Social Marketing Firms Dallas Dallas Web Design, Dallas Web Design Companies, Dallas Web Design Company, Dallas Web Design Firms, Dallas Web Designer, Dallas...
By: Nip Eye Graphix and Web Design
Read more:
Social Marketing Firms Dallas - Video
Paul Adams - Our new product canvas - #NUX3 - @padday
NUX3 - UX Design Conference Royal Northern College of Music, Manchester ~ 10th Nov 2014 ~ 9.00am-5.30pm ~ http://nux3.co.uk/ Paul Adams - Our new product canvas Synopsis We are vastly...
By: northernux
Visit link:
Paul Adams - Our new product canvas - #NUX3 - @padday - Video
Brands should not use platforms such as Facebook to broadcast their marketing message. Photograph: Graeme Robertson/Graeme Robertson
Anna Lawlor, journalist, content creator and co-director, Social i Media
Its not just about using new platforms and tools for the sake of it, I think its important to remember how crucial the old fashioned relationship and business communications are. Relationship capital...should be at the heart of any brands social media activity. Ultimately, social is about people. I wonder whether social technologies are increasingly separating us from this human touch whereas social technologies should be used as complementary/value-added facilitators.
Sam Haseltine, solution consultant, Adobe
Your marketable audience changes far less frequently than social platforms. Focus on them and where theyre at. Tumblr is by no means a new platform, but if thats where your audience are moving to, you should be there. But validate it first.
Anna Lawlor, journalist, content creator and co-director, Social i Media
I think too many marketers have simply shifted their traditional approaches onto the social media platform, which has made it too much of a broadcast mechanism. The more successful brands use social to actually talk with (ie engage) their social connections. This shows the extent to which social media marketing, as a business function, needs to mature.
Tim Grimes, social media manager, Defected Records
I think the rise [of ad-free services] has been a welcome wake-up call for a lot of marketers to rethink how us brands use social networks to reach customers. We need to take a step back from the relentless quest for followers, clicks, and mentions, and instead think about why brands got involved in social media in the first place.
Tom Goodwin, CEO and founder, Tomorrow Group
View post:
10 tips for marketers using social media to increase user engagement
Forget about marketing, advertising, and social media for a minute.
For a while, just think about your business. What is the number one issue for your brand today? Whats the age-old problem that if you fixed would guarantee a promotion?
Social mediadata and digital analytics give us the opportunity to go beyond social media hype and get to the heart of virtually any business problem.
To prove this, Im going to Google business problems for brands, take the first four examples of universal businesschallenges that Googlesearch turnsup, then show how we can use social mediadata and insightsto solve them.
Business problem #1: Credibility
The firsthit is a piece on using surveys to identify credibility issues.
Surveys are fine, but they cant give you the level of detail and context that social data can, and they rely on peoples conscious self-reporting (which isnt always honest). The social data approach allows you to observe behavioral trends over time for more precise insights, it allows you to listen in on natural conversations as they progress on a variety of channels in a variety of communities.
And, most importantly, it allows you to address any issues in real-time within those same communities, which brings the closure to the topic and shows that the brand is listening. For example, if people are not happy about your policy, social allows you to directly address those users who feel that your brand lacks credibility with the announcement that youve changed your policy. A one-way survey now turns to an authentic two-way conversation. Just that open format alone will help build trust with your current and potential customers.
Here are some actions your brand can take to help address this business problem with social data:
Business problem #2: No one in the organization has an understanding of the brands consumer needs
Follow this link:
4 Ways Social Data Can Improve Your Business