Social Media Tip for Businesses from Sweet Tea Social Marketing
If you are wanting to have a social media precense, there is one thing that is really important for your business.
By: Heather Heuman
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Social Media Tip for Businesses from Sweet Tea Social Marketing - Video
Presentazione Corsi Netfund sul Social Marketing
Presentati i nuovi corsi sul Social Marketing che Netfund erogher a tutti i propri collaboratori! Un nuovo modo di vedere la professione di consulente finan...
By: Netfund srl
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Presentazione Corsi Netfund sul Social Marketing - Video
Jonathan Gruber called for "social marketing campaign" to push Obamacare
"There wasn #39;t a countervailing message... The big issue is are the Swift Boat Veterans going to run ads if this passes saying #39;stick it to the government, don #39;t obey this mandate? #39;It #39;s only,...
By: Got News
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Jonathan Gruber called for "social marketing campaign" to push Obamacare - Video
November 19, 2014
It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.
At its Salesforce World Tour event in New York today, Salesforce.com introduced a next-generation version of Social Studio featuring a simple user interface that extends the power of social media marketing to the desktops or mobile devices of any and all employees.
A Radian6 social listening module has been made standard in Social Studio, which has been integrated across the marketing, sales, and service clouds. The company promises that sales teams will be able to connect to new customers faster through social lead generation, and that service teams can tap social conversation threads to surprise and delight customers.
We're extending social not just to the marketing cloud but across the entire Customer Success Platform. We brought all the elements of the social media manager in one place for all employees to interact with it, says Salesforce VP of Product Marketing Gordon Evans.
An improved and simplified dashboard lets users monitor social activity in aggregate or by individual post, react immediately with a response, or refer a potential lead to sales or an unsatisfied customer to service. Users of the Salesforce Service Cloud have been extended a freemium offer that allows them to monitor Twitter and Facebook conversations.
The Radian6-powered social listening engine in the Salesforce Marketing Cloud can monitor more than a billion social data sources from Twitter, Facebook, YouTube, and news sites, according to the company. Integration with Social.com, the marketing cloud's social advertising solution, allows teams to monitor top-performing content published via Social Studio.
A lot of social teams are not currently connected to where the interactions are taking place, Evans says. There's been massive adoption of multiple social networks, and there have been missed opportunities to engage with consumers in real time.
Its that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here:
The Top 7 Social Media Trends That Will Dominate 2014 (written Sept 2013)
The Top 7 Social Media Trends Dominating 2014 (written July 2014)
But without further ado, here are my top 7 social media marketing predictions for 2015!
1.Well witness the rise of Ello
What we couldnt have predicted last year was the emergence of a new social platform intended to go head-to-head with social media giant, Facebook. The platform, which is still in public beta (meaning invite-only), has caused quite a stir; dubbed by some as the hipster social network, Ello offers a forever ad-free experience and promises to never sell its users information to third parties. Their website states: Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a free service, users pay a high price in intrusive advertising and lack of privacy.
Its unclear at this point whether the extreme buzz around the platform is simply because of its positioning as the anti-Facebook, or whether it has the substance, design and functionality to actually become a serious competitor for Facebook. Engagement on the platform doesnt seem to be high at this point, and some are pointing out the current weaknesses of the platform, including the lack of video-integration and meaningful conversation and engagement.
Regardless, Ello is likely to grow in 2015, both in terms of numbers and engagement, and many will be watching closely. For more background on the platform, see my article, Ello: What Is It and Why Does Everyone Want an Invite?
Continued here:
The Top 7 Social Media Marketing Trends That Will Dominate 2015