Mediaboss Marketing

Columbia, MD (PRWEB) November 18, 2014

Pixe Social, developers of award-winning mobile marketing solutions and partner of the International Associations of Amusement Parks and Attractions (IAAPA) for over a year, is exhibiting at the 2014 Expo in Orlando, FL. As the Official IAAPA Attractions Expo 2013 social photo booth, Pixe Social's tablet-based digital marketing software, Pixe Encore, captured 903 photos extending the event's reach to over 48,235 fans on Facebook. The IAAPA Attractions Expo Facebook Page saw significant outreach to 106,306 fans generating 246,637 social impressions.

Over the past year, Pixe Social has grown significantly, working with successful brands and events such as Six Flags, New York Comic Con, and Bennett's Curse Haunted House. As the primary social media marketing solution for Bennetts Curse during October of this year, Pixe Social increased the recorded Facebook Page Likes by 109% as compared to the same time period in 2013.

Pixe helped us interact with our brick and mortar fans that visited LEGOLAND in a fun and unique way through social media. LEGOLAND Florida

Pixe Social also expanded its array of social marketing solutions with a free smartphone app, Pixe Snap. Pixe Snap is a state-of-the-art consumer engagement app, integrated with leading social media sites in real-time and available for download to entertain and grow audiences. Offered to family fun centers, amusement parks, waterparks, and attractions as a fully customizable and branded solution, Pixe Snap enables fans to take their photos and share friends and family online in real-time.

Pixe Social digital marketing solutions provide an easy means for brands to instantly engage with customers as well as grow their audiences all year round. We invite IAAPA Show 2014 attendees to visit the Pixe Social booth 2164 to learn more about our interactive destination entertainment solutions.

About Pixe Pixe Social is a Maryland-based start-up providing turnkey social promotional solutions that is on a mission to take the challenge out of social media marketing by converting audiences into brand ambassadors. Launched in April 2013, Pixes flagship social marketing solution - Pixe Encore - to help boost the social presence of a number of leading brands and events including New York Comic Con, IAAPA and EXHIBITOR Magazine.

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Pixe Social: Social Marketing Solutions at IAAPA 2014

What makes a good online community manager?

In the recent social media marketing talk at of the Certified Digital Marketer (CDM) Program, Jason Cruz, Director of Community Management of MRM Worldwide Manila stresses the importance of an online community manager whose personality fits the brands social media persona.

Online community members interact with brands and business to show affinity or closeness; find like-minded people; or ask, inquire or give feedback to the brand, says Cruz.

Thats why a good online community manager should have deep understanding of the community and its offline members.

He should be able to communicate well to its members and brand fans, adds Cruz. He must be able to match their voice, tonality and language of the members.

The online community manager must be able to have deep understanding of anecdotal stories and community sentiments.

Elliot Volkman of Social Media today reveals that in the past, community managers often evolved from forum moderators and developers.

They would enforce their communitys policy, social norms, and retain order, says Volkman.

But at the end of the day they should be brand evangelists who should shout from rooftops (blogs), converse with friends and connections (social media), and occasionally toast to it as well (tweetups and meetups).

The rest is here:
What it takes to be an online community manager

Toronto, Ontraio (PRWEB) November 18, 2014

Now available in the U.S. and Canada, the solution extends the use of existing social marketing resources, adding value to a companys web content.

Since its soft launch in June 2014, Spontbox acquired nearly 50 clients. Spontbox creates an engaging TV channel for its clients using publicly available social media from product manufacturers and third party reviewers. This custom channel educates the consumer about new products and services and gives them a preview of their social experience as a subscriber to the clients Facebook page or Youtube channel. Combined with customizable media feeds from reputable entertainment and news sources, Spontbox strengthens its clients social outreach.

Many companies have a wealth of content already posted to social media channels that for one reason or another does not find the appropriate audience. Spontbox founder Mo Nasseri said of his motivation to start the company. Much of this social content never reaches their consumer base. Our technology parlays this existing content into digital signage for display within a business to maximize the impact and visibility of its social media efforts.

Initially targeting dealerships, Spontbox has gained traction in the automotive industry. The company plans to grow with the rebounding U.S. automotive market, which saw a 50% increase in manufacturing sales from 2009 to 2013. Spontboxs social channel increases consumer awareness of ongoing promotions and news from carmakers, providing benefits to dealerships over traditional TV programming.

Nasseri intends to expand the reach of Spontboxs technology. The solution offers benefits to any industry where customers spend time shopping or waiting for service, such as hospitals, corporate lobbies, malls, and other retail stores. Accordingly, the company plans to extend its marketing efforts to retail and service providers in the future.

Spontbox is an international SaaS provider for social media digital signage. The company currently supports Facebook and Youtube, but will soon expand its offerings to include Pinterest, Twitter, and Instagram. The company capitalizes on social media trends to increase the impact of its clients social marketing resources. Spontbox uses digital display to simplify social visibility and engage consumers, while strengthening clients brand image. With its latest technology solution, Spontbox streamlines content from multiple social channels to turn customers into followers.

Visit Spontbox.com or follow the company on Facebook to learn more about Spontbox technology benefits and pricing.

See original here:
Spontbox Extends Social Media Value with Digital Signage Solution

Configure the App. Connect your social account to Cloud4Wi Social Marketing
#39;see live #39; at http://whatfix.com/#!flows/-/f71b8a80-6bfe-11e4-a5cc-448a5b5dd1ba/

By: whatfix

Original post:
Configure the App. Connect your social account to Cloud4Wi Social Marketing - Video

Whilst marketers understand thatSocial Media Marketingis massive for visibility, brand recognition, and ultimately sales, the Boardroom needs to be handled differently. The boardroom (or your client) is usually full with financial people who need something to measure. So if you want to get your budget approved, from your board or your client, you have to justify it in terms they will understand.

You can define leads in two ways:

The cycle normally begins with a soft lead, on which you could use email marketing to convert them into a hard lead.

Ways to measure

These are 2 things that you can measure cross-channel.

Most people are trying to measure Social Media in the social channel, but the business value actually occurs on the website or through the building of a list. So rather than seeing it as one funnel, we must look at SM as only one part of the whole story.

A Sales Funnel is what CEOs understand, but when people come through the buying cycle they may have access to 20 different pieces of marketing information before they convert. This is not a linear process any more, so we need to measure all the interaction along the cycle. The best way to do this is to use a marketing automation system that measures every touch point along the way.

How do marketers track how people converted to a hard lead?

How do you present this information to Management? The matrix that Managers understand - which tweet converted the most, so lets do more of those. Whilst this is very important for measurement, it is too general. We like to use these 3 measurements:-

At Executive level these 3 are the ones that matter. Social Media Marketing is just one of many budgets on their desk, so they don't want the details.

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How to Measure the ROI of Social Media