Mediaboss Marketing

Population Services International (PSI) is a leading global health organization with social marketing and social franchising interventions in Vietnam to address HIV/AIDS, Hepatitis C, Safe Water/Hygiene, Tuberculosis and Hypertension. PSI uses private sector approaches to improve the health of Vietnams low-income and vulnerable communities in more than 20 provinces. Working in partnership with the Government, private sector and civil society partners, PSI harnesses the power of markets to empower underserved populations to lead healthier lives. For more information: http://www.psi.org

PSI currently seeks a talented and motivated individual for the full-time position described below, to join our dynamic and resulted-focused team in Hanoi:

Job Title: MONITORING AND EVALUATION (M&E) OFFICER Report to: Research Manager

Job purposes: The M&E Officer plays a key role in operating PSIs Management and Information Systems, and supporting related Monitoring and Evaluation efforts. Responsibilities include ensuring collection of quality monitoring data, analyzing routine MIS data, conducting on-site monitoring of PSI social marketing activities, preparing reports based on the analysis and implications of PSIs monitoring and evaluation data, and contributing to other M&E activities as requested. The M&E Officer will work with Research Manager to ensure that PSIs annual M&E plan is implemented in a systematic and timely fashion to promptly response to requirements of programming activities. He/she will also work closely with Product Social Marketing, Health Services and Communications to ensure MIS and broader M&E systems deliver quality, relevant data to inform and assess social marketing results.

Major duties:

Selection criteria

A competitive remuneration package will be offered to the successful candidate

Interested candidates are requested to submit detailed curriculum vitae (CV) with a letter of interest indicating the position you are applying for as well as copies of relevant certificates/degrees no later than 5:00 pm on 19 November, 2014 to HR Department, PSI Vietnam; Address: 11th Floor, VINAFOR Building, 127 Lo Duc, Hai Ba Trung, Hanoi; Email:hr@psi.org.vn or fax: (04)3944 6323; Only short-listed candidates will be contacted for interviews. Please do not contact via telephone. Dossier will not be returned.

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Monitoring and Evaluation (M&E) Officer

The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.

Perhaps one of the main difficulties as an indie game developer is to get your game noticed with a limited budget. Traditional marketing techniques (advertisement in magazines, radio and television ads) are expensive and not so effective. Social media marketing, on the other hand, is pretty low-cost. Other advantages are the viral nature of social media and the customer interaction. Today any indie game studio with low marketing budget can get visibility on social networks.

People have an inherent need to express themselves. Social media has transformed the way we interact each other but still responds to this need of communication. Nowadays, it is a profound part of everyday communication: according to Allsop, Bassett, and Hoskins, 59% of people say they frequently share online content with others (2007). Moreover, recent studies show that word-of-mouth affects product adoption and sales.

In that sense, marketers have examined the process of sharing in order to generate viral content. What content get shared the most and why? What are the motivations of sharing? Why are certain pieces of online content more viral than others? Lets take a look at those results.

In marketing, simplicity is often more effective. Psychological research on cognitive fluency demonstrates the power of simplicity. If your message is complex, the customer will hesitate to share and will be less likely to remember it. Simple messages are more likely to be shared, and this includes posts with visual.

Indeed, visual content expresses ideas quickly and drives engagement: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Moreover, posts with visuals receive 94% more page visits and engagement than those without.

Tips:

- Make your messages simple as possible. Be concise. - Post pictures on what you are working on. - Use screenshots, trailer videos of your game

Visual content is essential to promote your game! You cannot promote your game without it. A screenshot, a video of your game will always be more attractive and more expressive than text.

Originally posted here:
A quick guide to marketing on social networks for indies

Should #39;Social marketing #39; be monetized? - Video part 3
#39;If your brand isn #39;t intrinsic to your social activity, people will think WTF! #39; - Mark Singleton (Paddy Power). In addition to Mark, we get the views on social marketing from Rebecca Snell...

By: Bums on Seats

Read more:
Should 'Social marketing' be monetized? - Video part 3 - Video

I wanted to share with you the wisdom of one of the recent guests on my podcast,All The Social Ladies. Tricia Nichols is the Global Lead, Senior Director Consumer Engagement, Media & Brand Partnerships at Gap. She has had a passion for marketing beyond advertising and a love for Gap even before she started her career. She is an amazing role model for anyone wanting to get into the social arenahere are just a few of her brilliant insights that I wanted to share with you.

Social Evolution

Tricia started her career in traditional marketing. She sensed a change with the advent of social and raised her hand as an early adopter to embrace it for her brand. She fell in love with what social could do for communication and consumer interaction, and by fearlessly testing some of the early networks like Foursquare, she recognized these as loyalty platforms before people really knew what they could become. At Gap, each social channel is seen as having its own personality. Understanding each channels key uses and ways for interaction is part of the learning process. For Gap, social is embraced as a way to not only tell product stories and talk about brand heritage but also social good. The brand has a visible role in empowering women and its campaign One Stitch Closer celebrates women by sharing inspiring stories of women everywhere, who by improving their own lives, bring us one stitch closer to a brightertomorrow. Launched on International Womens Day, the brands goal was more than just engagement Gap wanted to share the stories of these incredible women.

Growth

Tricias extensive background has positioned her as an experienced leader. This is something which she finds extremely rewarding and strives to help others achieve too. She is a strong believer in keeping inspiration alive. With that in mind, here are four of the key areas she values for growth in social media and within an organization:

Innovation

Gap is renowned for being first on new social channels. For Tricia, there is value in being first, as she loves finding new ways to communicate. More important though, she says it has to be done right, as the very first movers onto a platform can really shape what it becomes in the future. The best intention as a person or a brand using a new platform for the first time is the desire to understand it and use it to move into a bigger and better place. So how does Gap stay at the forefront? For Tricia, its all about the people. Her staff is naturally curious, has a love for social, fashion, and music, and most important, has a deep understanding of the channels and respect for the power of communication. Gaps heritage leads the brand to new places naturally, but its the individuals who are committed to looking for new ways to communicate and innovate that allow for further elevation and public love for the brand. A great example: With the recent split of Adult and Baby Gap on separate channels, the brand is now learning about these new personalities and embracing the task of communicating with moms 1:1.

As Tricia emphasizes, change will always happen. The greatest lesson I learned from her: Surround yourself with people who believe change is inevitable and growth is optional.

What skill set do you think is needed for a career in social media? How do you stay innovative for your brand? Please leave your comments in the section below!

See more here:
Tricia Nichols on Growth, Change, and Social Media

Social Marketing Varriletes S.A

By: Silvia Lopez

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Social Marketing Varriletes S.A - Video