Integration Of SEO And Social Marketing Strategies For Better Ranking
Q: Integration Of SEO And Social Marketing Strategies For Better Ranking Mixed SEO+Social Media Marketing is the latest online digital media marketing success formula. For more details...
By: MenSagam Technologies
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Integration Of SEO And Social Marketing Strategies For Better Ranking - Video
Many companies had already abandoned "like-gating" for more effective social media tactics, but for those still amassing fans by requiring them to like their Facebook page before entering a contest or accessing content, Facebook put a definitive stop to the practice last week.
The change will create a short-term challenge for some brands, but it will present a much greater long-term benefit to social media marketers by forcing them to focus on more meaningful metrics to gauge social marketing success.
To understand how the end of "like-gating" will benefit social marketers, the marketing team at Offerpop analyzed years of data from hundreds of thousands of Facebook campaigns. We found that removing the "like gate" can actually have a positive and immediate impact on marketing performance.
Here are three reasons why:
Offerpop analyzed more than 100,000 social campaigns run through its platform, and the analysis turned up some surprising results. Campaigns that were not "like-gated" significantly outperformed like-gated campaigns in email address collection.
According to our data, social campaigns that weren't "like-gated" acquire 26 percent more email addresses than those that were. Capturing email addresses takes you a step closer to owning (rather than renting) your audience. Email opens up a direct channel of communication with your customer, so you can re-engage campaign participants with targeted promotions that directly increase sales.
Marketers running "like-gated" promotions often wondered whether the hundreds of new fans they were amassing were only doing it for the incentive. Now, by removing direct incentives the came with a Facebook "like," you're ensuring that new fans really do have an affinity for your brand and are more likely to engage with your pages content.
In light of Facebooks algorithm changes, having high engagement rates is essential to sustaining your contents organic reach. The more people who actively engage with your brand, the higher Facebook will rate your posts.
A more nuanced effect of the end of "like-gating" is how it changes social media advertising strategies for the better. If you are gaining fans who are unlikely to become customers, and then spending social media advertising money to target them with Facebook ads, chances are you are not making efficient use of your advertising budget.
Maintaining a high-quality, targeted follower base makes your advertising laser-focused and highly effective. With your pages fan data, you can use Facebooks custom audience and lookalike audience features to target existing or new customers with paid social ads. These ads are generally less expensive than Google AdWords campaigns, and the more closely these Facebook audiences mirror your top customers, the better your return on investment will be.
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How the End of Facebook 'Like-Gating' Will Benefit Brands
Eye Deal Facebook Marketing
Facebook Marketing | Social Marketing | Email Marketing | Eye Deal Marketer Eye Deal Facebook Marketing or Social Marketing tips to help get the new internet marketer started off right on their...
By: The Eye Deal Marketer
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Eye Deal Facebook Marketing - Video
Beltsville, MD (PRWEB) November 10, 2014
OutMarket, a provider of marketing automation software and services, today released How to Use Social Data to Personalize Your Marketing, a guide that advises marketers on how to gather pertinent data about their audience and use it in their integrated marketing strategy to convert prospects into buyers.
Contextual marketing encompasses mobile, real-time marketing and native marketing. It also includes terms like agile marketing, permission-based marketing and behavioral marketing. In the big picture, contextual marketing brings data and tactics together to provide personalized and relevant messages to people across channels and timeframes.
While contextual marketing can be accomplished manually, many marketers choose to use marketing automation software. Such software houses data and tactics in a single location, decreasing time and costs while increasing personalization, efficiency and measurable results.
With the explosion of prospect and customer data available today, theres no wonder why marketers are drowning in data, said OutMarket CEO You Mon Tsang. But data is nothing without intelligent insight and action. Once marketers gather pertinent data and derive insights, they can tailor their strategies to make every marketing touchpoint count in the complicated sales funnel.
Actionable takeaways from the guide include:
The How to Use Social Data to Personalize Your Marketing guide is available for free here: https://www.outmarket.com/resources/white-papers/
About OutMarket OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrates email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.
Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit https://www.outmarket.com or call 844-OUTMARKET.
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OutMarket Releases How to Use Social Data to Personalize Your Marketing Guide
Who is doing digital marketing right? With so many brands embracing social media, knowing who's doing it well can be a challenge. Sam Bailey of Constant Contact looks at some of the best social brands out there.
Constant Contact is a supporter of our small business competition The Pitch 2014. Find out who won this year's contest and register your interest for 2015 here.
When youre setting up your own social media profiles you can be stumped for engaging content to post. With so many businesses now on social media you might find it difficult to recognise those that do it really well and then to take some inspiration from the things that they are doing.
Ive picked my favourite brands on the three big social media networks, Facebook, Twitter and LinkedIn. Check them out, and think about the ways you can apply some of the things they do to your business.
Innocent Drinks is far and away my favourite brand on Facebook. Ive written about them before but its worth taking a look at their Facebook Page for business lessons..
For a start, they have a fantastic tone of voice. You only have to read a post to know its from Innocent (you dont even need to check any of the branding). They have a great light hearted tone, and they arent afraid to indulge in a pun or two all of which fits fantastically well with their brand and story.
Whether its a visual post like the one above, talking about their Gorilla Marketing or one of their short punchy #dadjokes that they share on Fridays, Innocent is all about fun. And for a network based around the ideas of friends, sharing and likes, that is perfect.
Tip to take away: Dont be afraid to have some fun with your Facebook followers. The majority of people use Facebook to stay in touch with friends and family. Light hearted humour can really help cut through the noise. But make sure the humour fits with your companys tone of voice.
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Three brands to look to for social media marketing inspiration