Mediaboss Marketing

SOURCE: topseos.com

November 07, 2014 03:00 ET

NAPLES, FL--(Marketwired - November 07, 2014) - topseos.com has announced the rankings of the 100 best social media marketing services for November 2014. Mint Social has been named the sixth best company due to their impressive performance during the topseos.com meticulous evaluation process. The recommendations are released each month to assist clients of search marketing services in selecting reputable services.

The process for researching and ranking the top companies offering social media marketing solutions involves a rigorous evaluation of their core strengths. The five verticals of evaluation associated with successful social media marketing projects include consultation, timeliness, reach, methodology, and brand management. The results of this process are used to decide which companies to include within the rankings each month. The rankings are updated monthly to account for the latest developments within the industry.

In order to obtain a more in-depth picture of the service, the topseos.com research team also connects with customer references. Competing agencies provide at least three customer references to give the research team the opportunity to obtain insight directly from customers. In some cases clients contact topseos.com directly to voice their opinions.

topseos.com judges and selects the best social media marketing services in the industry. Based on the in-depth examination process Mint Social was named as the best performing agency. Those searching for an agency with solid customer satisfaction and an genuine history of performance should consider Mint Social.

About Mint Social

Mint Social is a social media marketing companies catering to businesses interested in improving their branding and online marketing initiatives through social media channels and content marketing strategies. Services are provided with a focus on an ROI model to help businesses see quick results. Strategies focus on creating an online community through social media in order to increase brand awareness while improving traffic to the websites of their clients.

About topseos.com

topseos.com is a well-known independent authority on search marketing. The central purpose of topseos.com is to identify and announce those individuals or agencies offering the top online marketing solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top online marketing product or service by the independent authority.

Read the rest here:
topseos.com Declares Mint Social as the Sixth Best Social Media Marketing Firm for November 2014

November 07, 2014

They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says Crimson Hexagon's customer support manager.

Barack Obama and his political operatives established themselves as masters of digital marketing during the president's 2012 reelection campaign, using social media and email to dial up the voter engagement level to a fever pitch. Not only did the Obama brand cool down immeasurably in this week's midterm elections, but so did the social marketing skills of his fellow Democrats.

According to Becca Lewis,Crimson Hexagon's manager of application support, midterm candidates across the board failed to establish either workable social media strategies or worthwhile measurement systems. They tweeted and posted with wild abandon, misread results, chose the wrong social networks, and displayed little or no control over their messages. Most egregiously, they didn't target, said Lewis, who advises clients on how to use social for campaign and brand analysis.

Gurbernatorial and Senate candidates all had Twitter accounts and Facebook pages, and many tweeted hundreds and thousands of times a month, Lewis told Direct Marketing News. [Democratic candidate for Texas governor] Wendy Davis sent out something like 2,000 tweets in October, but most of the people who read them weren't from Texas.

Crimson Hexagon, one of the first and best known social media monitoring services, can monitor tweets and posts and analyze the demographics, psychographics, and locations of their sources. Few candidates availed themselves of their services. We had a lot of NGOs [non-governmental organizations], but we didn't have any political campaigns with us in this election, Lewis said.

That was one of the critical differences separating the midterms from the presidential electionslack of national scale and strategy. In most cases Democrat and Republican candidates were on the same page in their levels of social engagement, Lewis observed. Republicans certainly learned from the Romney campaign and were very much present on Twitter. But neither side was up to par with Obama's campaign in terms of outreach.

Midterm elections lack the celebrity wattage of presidential campaigns, and turnout suffers as a result. Fewer than 40% of registered voters show up at the polls in most years, and this week's election fell right in line with a turnout of 36.6%. Political pundits say that midterms are elections for old, white voters, and Crimson Hexagon's monitoring of social activity found some truth in the blanket statement. The majority of social conversations during the election period, Lewis noted, were held by people over 35.

What candidates need to do in future campaigns is learn how to get better control of their social media activities. Facebook and Twitter might not have been the right networks to use to reach young votersa factor that usually favors the Democratic candidates who took the biggest beating on Tuesday. They could look at Michelle Obama's Turnip For What' Vine video that got more than 20,000 tweets from people under 24, she said. It was smart of her to use Vine, but campaigns are mostly posting updates and aren't thinking about it.

It's also easy for social media to get away from a campaign and go off in a direction detrimental to it. A huge amount of the traction on [New York Governor] Andrew Cuomo's campaign focused on his efforts around Ebola quarantine, Lewis said. If I were on Cuomo's team and saw how the conversation was breaking, I would have tried to change the direction.

See the article here:
Candidates Fail Their Social Media Midterms

Social Marketing With Alphaloop
How to use social marketing with Alphaloop.

By: Diamond eMedia

Link:
Social Marketing With Alphaloop - Video

Strengthen Your Marketing - Sept. 10, 2014
If you missed the free workshop entitled Strengthen Your Marketing that the VCB offered to event and attraction partners, don #39;t worry! You can view it here. Learn how to update manage your...

By: Lee County Visitor Convention Bureau

See original here:
Strengthen Your Marketing - Sept. 10, 2014 - Video

Live with Joe Sliger and Caleb Goellner - Wacom Styli FAQ
Techman Joe Sliger and Social Marketing Specialist Caleb Goellner answer all of your #wacomstylus questions. Watch to learn about styli differences (smart, mobile or Wacom) and which pens...

By: Wacom

Go here to read the rest:
Live with Joe Sliger and Caleb Goellner - Wacom Styli FAQ - Video