Archive for the ‘Social Marketing’ Category

SMF responds to Autumn Statement 2023 – The Social Market Foundation

On the Chancellors tax measures, Sam Robinson, SMF Senior Researcher said: Todays cuts to National Insurance rates barely touch the sides of the tax increase from frozen thresholds, meaning they arent really a cut at all for many households. But these changes do represent a welcome rebalancing of personal taxes, shifting away from national insurance towards income tax, which covers a broader range of earnings including pensions and rental income.

Out of all the Autumn Statements measures, full expensing has by far the biggest potential to stimulate economic growth. But given the big price tag associated with the tax cut, and OBR projections that business investment will decrease as a share of GDP, it is vital that full expensing is rigorously monitored to ensure it is as effective in the real world as it looks on paper.

From a fiscal point of view, the tax cuts announced today are built on sand. Most of the headroom the Chancellor used to deliver them was based on departmental spending projections that seem implausibly low and that few people think can be met. To deliver good news today, Hunt may be kicking the bad news down the road.

On the neglect of skills and education, Dani Payne, SMF Senior Researcher, said:

Given the Chancellors ambition to build a world-class education and skills system, it is disappointing to see core school spending per pupil being held flat in real terms, and little else announced to support our young people.

The announcement of modest additional funding for apprenticeships is welcome, however it is unlikely that what the sector really needs is a new pilot scheme, as opposed to a whole-sale reform to bring together our post-secondary education systems, encourage growth in technical education and tackle the unproductive competition between HE and FE that leaves both sectors fighting for pupils and funding.

If the government is to truly grow the supply side of the economy, human capital and skills must be at the forefront of our plan for growth and schools, addressing funding and staffing crises to deliver the next generation of skilled young workers and help those already in work to upskill and retrain.

On measures for long-term unemployment, Jamie Gollings, SMF Deputy Research Director said:

The Chancellors 2.5bn for the long term unemployed, equivalent to roughly 1,500 a head per year, comes with the threat of mandatory work placements and benefits being removed if claimants dont engage. That will send a shiver down the spine of those off work with mental health issues and disabilities, causing them anxiety that could set people back in their recoveries and push them even further from the job market.

Most of those off work with mental health issues and disabilities want to get back into work, and the investment in such programmes is welcome. Working with employers to build forms of employment that can work around peoples conditions, from remote working to stress-freelancing, would help to create those routes. Better to do so with a supportive atmosphere that fosters rather than stifles recovery.

On support for business growth, John Asthana Gibson, SMF researcher said:

The Chancellor taking forward the Mansion House reforms is a positive outcome from todays Autumn Statement. Measures that put more cash from pensions funds deep pockets into growth hungry scale-ups should be encouraged, and the Governments intention to channel greater institutional investment through the British Business Bank, something the SMF has called for, should receive particular praise.

However, high growth business not only need to be well-financed, but well-staffed with talented and capable workers to succeed. A lack of human capital, not the financial sort, is the greatest barrier holding back companies in Britain today, and the Chancellors lack of ambition to develop the UKs skills base with significant investments in education and training will weaken the effectiveness of these measures.

On planning reforms, Gideon Salutin (SMF researcher) and Jamie Gollings (SMF deputy research director) said:

A permitted development right to convert single family homes into duplexes is a good idea on paper. Yet such measures have been tried in a number of cities, including Brisbane, Chicago, New York, and Toronto, without increasing actual housing supply because they were not combined with appropriate targets and strict regulations.

If the government really wants to increase housing supply, it will need to undertake more ambitious planning reform to fast-track large housing projects that maximise the number of units permitted on a lot, and twin this with tight affordability rules to ensure that new capacity genuinely drives down costs.

Other housing measures in the statement are similarly welcome, but not enough to address the crisis. 450m to the local authority housing fund to deliver 2,400 new homes is a drop in the ocean compared to the scale of social housing waiting lists, while faster processing times may speed approvals but fail to greatly increase stock.

On green investments, Gideon Salutin, SMF researcher said:

The Chancellors announcement of 4.5 billion through 2030 is a welcome move in the right direction, but is too small. By comparison, the US is pouring over 300 billion into green manufacturing, Japan is offering 120 billion in long term bonds.

Our research benchmarking global green investment shows that the UK would need to immediately budget at least 54 billion over the next ten years over 12 times the current offer to match peer countries. The Chancellor has taken a first step by acknowledging the problem, but until he makes larger commitments, the UK will remain a step behind.

On investment zones, Gideon Salutin said, SMF researcher said:

Todays announcement increased the number of investment zones and the length of time they receive subsidies, but failed to increase the money annually being transferred to local authorities. At present, investment zones receive just 16 million annually, increasing average local budgets by just 7.4% according to our research.

Local authorities outside London want to attract more investment, but to do so they need more startup cash. The 16 million cap is too small, and should be boosted by creating a larger funding stream for local authorities or by giving them new financial powers. Extending the program may help reassure private investors, but the major transformations the chancellor is promising cannot be achieved without deeper reform.

On public sector productivity, Niamh O Regan, SMF researcher said:

The UKs public sector productivity has been poor for over two decades, growing just 4% between 1997 and 2018, and so planning to grow this by 0.5% a year, while welcome, is very ambitious. There also appears to be a stark contrast between the Governments plan for boosting productivity in private and public sector.

The Chancellor said that productivity in other countries is higher due to investment, but this diagnosis seems to be limited to the private sector. The Government plans to improve public sector productivity, largely through adopting new technology, to cut bureaucracy and resolve administrative tasks faster for both the police and the NHS. Technology can help, but doing it well will require up-front investment in time and resources. Trying to do it on the cheap is bound to fail.

On support for small businesses, Richard Hyde, SMF Senior Researcher said:

A big impediment to smaller firms investing for growth is cashflow. Without adequate resources at hand investment in capital and workers by entrepreneurs in their small business has to be put off, again and again.

One of the most common and significant constraints on SME cashflow is late payment by customers. It has been estimated that half of invoices issued by SMEs are paid late. The problem has been worsening, with more than 23 billion outstanding and owed to small firms according to the Government in 2022. Research has suggested that as many as 50,000 firms could be going out of business each year because of the culture of poor payment practices in the UK.

The government wants an investment boom in the UK. To achieve that, it is imperative that small firms do not suffer from unnecessary cashflow problems. That is why the announcement in the Autumn statement to use public sector procurement to put obligations on contractors to pay their suppliers on time is welcome. However, it should only be seen as a start. Many businesses in the private sector are late payers too, and these will be unaffected by these measures. A more ambitious agenda is needed.

On the pensions pot-for-life, Aveek Bhattacharya, SMF Interim Director said:

Moving from an employer-led pension system to one where each individual has their own pot for life could help avoid the clutter and inconvenience that many of us have experienced from accumulating multiple often small pots from different jobs. More fundamentally, it could shift the onus for pension savings from bosses to workers, which has the potential to boost engagement, personalisation and value for money.

A forthcoming paper from the Social Market Foundation will explore these issues, and we look forward to informing the consultation announced today.

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SMF responds to Autumn Statement 2023 - The Social Market Foundation

Dove partners popular virtual ghost influencer in latest positivity push – Marketing Interactive

Personal care cosmetics brand Dove has partnered with animated social media influencer Lennnie to spread love and positivity on social media feeds.

Lennnie is a popular ghost-shaped blob that posts reassuring and adorable messages on Instagram and TikTok.

To kick off the partnership, which is part of the Dove Self-Esteem Project and in time for Thanksgiving, a song was posted with Lennnie telling viewers that it loves them and that they glow.

Dont miss: Dove takes bold stand against popular TikTok filter distorting real beauty

The video focuses on the unhealthy effects when people let their self-esteem be driven by comparison on social media.

Dove and I wanted to pop in and remind you that social media can be a carefully curated unrealistic representation of the human experience, said Lennnie in the video.

Do not compare entire your entire journey to the very very very cherry-picked highlights of someone elses, it continued.

In the caption, Lennnie said that it was there to fill people's feeds with love and to remind them that they are doing amazing.

MARKETING-INTERACTIVE has reached out for more information.

As Dove ramps up its efforts to promote positivity, it recently partnered with sportwear company Nike to help build the body confidence of girls aged 11 to 17 while empowering coaches and athletes around the world to celebrate the things active bodies can do.

According to research by Dove, low body confidence is the number one reason many girls quit sports. It found that 48% of girls dropping out from sports were told they don't have the right body for sports, with 56% being objectified or judged on their physical appearance.

The biggest conference is back! Experience the future of marketing with 500+ brilliant minds at Digital Marketing Asia on 28 - 30 November in Singapore. Uncover groundbreaking strategies that connect leading brands with their target audiences effectively.

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Dove partners popular virtual ghost influencer in latest positivity push - Marketing Interactive

This social media app is surprisingly the most popular among online … – Marketing Interactive

While Instagram is only the third largest platform in the social media space ahead of Facebook and TikTok, it surprisingly comes out on top as a favorite amongst users. In fact, almost16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the share of TikTok.

According to data presented by OnlyAccounts.io,the photo and video-sharing social networking app is expected to hit 1.3 billion users in 2023, 86 million more than a year ago. It also noted that by 2017, thisfigure is expected to grow by another 17% and hit 1.56 billion worldwide.

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While this is still less than Facebook and TikTok's user count, Instagram still comes out on top when it comes to popularity among users.

According to a recent Digital Global Overview Report, 15.7% of social media users aged between 16 and 64 named Instagram their favorite choice, 1.5% more than six months ago.

Facebook ranked as the second most popular platform witha 13% share among respondents. However, statistics show the platform has lost some popularity since April, when 14.2% of social media users named it their top choice.

The report also showed that Instagram is more popular than TikTok, which had only a 7% share among respondents. Still, this represents an increase from a 6.1% share the short-form video platform had six months ago, it said.

X, formerly Twitter, ranked in the middle of the list with a 3.2% share among social media users, almost the same as in April. The survey showed that Snapchat was the least popular among social media users, with only 1.3% of respondents naming the platform as their favorite.

Besides its popularity amongst users, Instagram also saw an increase in the average time users spent on its app.

According The Digital Global Overview Report, Android users worldwide spent an average of 15 hours and 50 minutes using Instagram per month, or nearly four hours more than last year.

TikTok though managed to come out on top when it came to keeping a user's attention withan average of 33 hours and 28 minutes spent using the app in one month, ten hours more than in 2022.

Facebook was also ahead of Instagram, with 18 hours and 50 minutes, this was an hour less than its usage last year.

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This social media app is surprisingly the most popular among online ... - Marketing Interactive

California Clean Boating Network (CCBN) Meeting The Log – The Log Newspaper

Join the CCBN onNov. 30 (10 a.m. to approximately noon)for a free educational virtual meeting. Learn directly from California experts about top-tier subjects impacting our waterways, including:

Wild Weeds of the Delta: A Look at California State Parks Division of Boating and Waterways, Aquatic Invasive Plant Control Programs integrated management of aquatic invasive plants in the California Delta and its Southern Tributaries.

Overview of the copper bottom paint pollution issue, alternatives to copper anti-fouling paints, and results from non-biocide paint pilot studies completed in Marina del Rey Harbor.

Sewage Pump-outs Up Close: Influencing Use and Analyzing Economics.

We look forward to sharing this knowledge and offering time for questions. Further information on this meetings topics is included below.

After registering, you will receive a confirmation email from Zoom with information about joining the meeting.

More detailed information about the topics:

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California Clean Boating Network (CCBN) Meeting The Log - The Log Newspaper

Pinterest Shares New Insights into The Value of the Platform for … – Social Media Today

Pinterest has published a new report on the value of the app for promoting luxury brands, including notes on how and why users come to the platform to discover luxury products.

The report, conducted in conjunction with PA Consulting, looks specifically at engagement with high-end fashion brands, and how Pinterest is helping to drive discovery and engagement with this market segment.

As explained by Pinterest:

On Pinterest, consumer brands enhance a positive experience rather than collide with toxic content found on so many other sites. While the global economic environment remains unstable, the luxury goods market is surging; its likely to double in size by 2030on the strength of Gen Z spending, which is another Pinterest advantage.

Based on the findings, Pinterest has shared some new stats on luxury shopping engagement, including:

The findings also indicate that Pinterest is the number one destination for inspiration when shopping for luxury products, with three of every five luxury shoppers saying that they use Pinterest for research and discovery.

Which also extends to ads in the app:

Three in five luxury shoppers claim to be open to luxury advertising and they are 85% more likely to be receptive to this kind of advertising.

That could present new opportunities for luxury brands, providing direct linkage to a receptive, responsive audience, that has come to the app in a shopping mindset.

And in some cases, thatll also facilitate expanded promotion opportunities for tangential brands and offerings, which are of appeal to this market.

Some interesting considerations either way, which could help to shape your thinking around Pin campaigns over the holidays or into 2024.

You can read Pinterests full luxury brand engagement report here.

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Pinterest Shares New Insights into The Value of the Platform for ... - Social Media Today