Chasm.io (Formerly Wahooly) Merges With Social Marketing App Loot
Chasm.io (Formerly Wahooly) Merges With Social Marketing App Loot.
By: Black Jack
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Chasm.io (Formerly Wahooly) Merges With Social Marketing App Loot - Video
SOURCE: topseos.com Canada
December 14, 2014 03:00 ET
NAPLES, FL--(Marketwired - December 14, 2014) - The independent authority on internet marketing, topseos.com Canada, has announced the ten top social media marketing companies in Canada in the December 2014 edition of the rankings revealed online. Businesses looking for renowned social media marketing companies access the rankings at topseos.com Canada. Each firm highlighted within the rankings has been put through a rigorous examination to identify how well they perform compared to industry standards and competitors.
While many social media marketing agencies in Canada are considered for the thorough evaluation process each month only the best agencies are featured in the ratings. The rankings are revised each month in order to account for the latest developments and achievements of competing agencies in areas most commonly associated with exceptional results. The five areas of evaluation used to determine the best agencies include reach, timeliness, consultation, methodology, and brand management.
The 10 top social media marketing firms in Canada for December 2014 are:
1. MetaSEO
2. VJG Interactive
3. SEM Expertise
4. Applecore Interactive
5. IProspect
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Ten Best Social Media Marketing Services in Canada Named in December 2014 by topseos.com Canada
How to Manage News Feed to See More of the "Good Stuff"
Wish you could manage your news feed on Facebook to cut out the garbage and see more of the good stuff? If you #39;re not happy with what you #39;re seeing in your news feed, chances are you #39;re not...
By: Whitney Ryan Social Marketing
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How to Manage News Feed to See More of the "Good Stuff" - Video
Social marketing has become an increasingly popular option for companies, but delivering it often involves using a number of different tools to handle publishing, monitoring of campaigns and more.
To streamline the process brand and audience specialist Parllay has announced some new integrated, knowledge-based tools. Parllay Studio is a complete content marketing and trend Intelligence platform powered by a semantic knowledge engine.
It has also released Parllay Channels, a content aggregation, product discovery and loyalty marketing platform that helps brands create sales from social engagement.
"The Parllay ecosystem of products helps brands cut through the social clutter and establish meaningful relationships with their customers and build branded communities at scale", says Tarek Najm, CEO and founder of Parllay. "As a team of former data mining, advertising and knowledge engineering executives, we saw an opportunity to usher in a new wave of products to close-the-loop from content discovery and marketing to merchandising".
Parllay Studio has a number of key features including a visual dashboard of trending stories, social listening and intelligence to gauge whats being said about brands, and an interactive calendar to manage campaigns and messages across channels. Analytics allow campaign performance to be reviewed and summarized.
Parllay Channels helps businesses build branded communities, creating dynamic social hubs using their aggregated social content, user-generated content, campaigns and loyalty rewards programs. Features include the ability to create personalized messages and promotions in real time, point-based loyalty programs, and a Semantic Explorer that blends user-generated and branded content.
Cloud-based subscriptions to Parllay start from $500 per month. For more information you can visit the Parllay website.
Image Credit: Oleksiy Mark / Shutterstock
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Knowledge-based marketing system delivers streamlined social interaction
Social media has mainly been a marketing effort in financial services, and many firms are not tracking ROI. Yet, some are deriving value from analysis of social data, whether it's sentiment analysis for trading or credit risk in lending.
Financial services institutions treat social media as a marketing and branding effort, but the next phase is integrating social data into business strategy and customer analysis, according to executives at the InformationWeek Financial Services/Dell Think Tank roundtable event on Tuesday.
The potential for social media across an organization is large, but customers have not aligned their business objectives with their social objectives. Theyve just gotten rolled up into we have to be on Facebook and Twitter, said Sean Breen, director, banking practice at Dell Services at the InformationWeek Financial Services/Dell Think Tank roundtable held on Tuesday in New York.
Its really important to be aligned with a business strategy, which is when you uncover business value, whether its reducing call center costs, or increasing your product development quality, or increasing customer satisfaction. It could be any one of those metrics, so you are just not doing tech for technology sense, but always aligning it with the business, argued Breen.
Almost half (48%) of the respondents to the UBM Tech survey released on Tuesday said the social media responsibility rests within their marketing organizations. The survey of 300 professionals in banking, insurance, and capital markets found that social media is at a transition point. A minority of financial services firms are starting to explore and invest in the broader concept of a social enterprise to derive social intelligence from customer data, the study said.
In fact, a minority of firms have begun setting up command centers that enable centralized management and monitoring of social media across the organization, to seek revenue and cost benefits.
At Wells Fargo & Company, social media resides in the marketing department, but the firm is applying it across the business and geographies. Were seeing a transition in putting social back into the business, said Kelli Carlson, VP, social engagement leader, wholesale social strategy at Wells Fargo & Company, who spoke on the Getting Social panel at the Financial Services Think Tank (#DoMoreFSIT) live event this week. The bank has an inside-out strategy to integrate social across all of its business units and geographies. With 300,000 employees, Wells Fargo has a command center in three locations, with 72 sources coming in where it monitors the traffic.
Recruiting is one area where Carlson sees potential for social media to pay off. The bank is using social media to talk about the new positions or jobs that it has. Theres a big war on right now in finding the top talent in the financial industry, so using social is going to get us in the forefront of gaining that top talent, said Carlson.
However, the study found that the typical social media effort at financial institutions is a marketing-led initiative with simple uses and low expectations. In terms of which divisions use social media, 80% answered marketing. Relying on it as a communications tool, 67% of participants listed company news, 49% cited community news, 48% advertising, and 48% announcements.
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Financial Services Institutions Gear Up for Social Intelligence