Mediaboss Marketing

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With millions of brands emerging each year, all vying for the publics attention, small businesses may find it difficult to compete against more established, larger corporations and businesses with attractive social media campaigns.

Sharp visual imagery by professional designers and firms are often costly. While fees may play a huge factor in this perception, this should never hinder owners from maximizing their social media footprint.

Here are four cost efficient social media tools to help small businesses catapult their brands into the new year:

With billions of users, Facebook is a great platform to advertise your brand, and theyve just made it easier to do so with Canvas. Canvas is a new form of expressive advertising that allows businesses to showcase their products and services on Facebook in a visual storyboard. Its a combination of videos, still images, and a call-to-action button, to allow users to develop appealing integrated Facebook advertising. Facebook advertising charges may apply and varies depending on the budget set by the user.

Everypost is a new app that helps businesses save time by streamlining their social media content in just minutes. Users are provided with social analytics, team collaboration abilities, future scheduling options, and more. Packages may vary, but their free, personal option is a great way to test out the service before upgrading.

If youre seeking eye-catching video advertisement creations with a low cost and high impact, then Ripl is the app for you. This app allows business owners the ability to create professional video advertisements in three easy steps with templates that are simple to use. Users are given access to a full catalog of unique designs, the ability to add music, schedule posts, and add logos. The app is currently free to download on the iTunes App Store and Google Play. A pro version is available for a small fee, and it provides additional resources and support to help small businesses boost their brands.

One way to better advertise your business or service is to turn your images into professional designs. Studio provides beautiful lettering and custom designs that are easy to layer on top of your photos. This free app allows users to remix Studio templates, and customize them to fit their brand messaging. The beautiful overlays will capture the eyes of your followers and rejuvenate your social media stream.

Do you have other social media tool suggestions that youd like to share? Please add them in the comment section below.

This article was written by The BOSS Network Influencer,Rachel Green.

Rachel Green, CEO of A Brand Called U, Rachel has cultivated her passion for public relations and brand management into a multifaceted award winning business that operates successfully in highly competitive arenas such as sports, lifestyle, tech and non-profit.

Learn more about Rachel via her website at abcupr.com.

Follow Rachel on Twitter @msabcu.

Original post:
4 Social Media Marketing Tools to Catapult Your Brand in 2017 - Black Enterprise

Forbes

The Social Media Mistake That Could Have Doomed A Startup Forbes Succeeding is another matter altogether, as Los Angeles based start-up Atman Tea Co. learned when we pinned our marketing hopes on social marketing. More specifically, we learned that social marketing has changed radically in the last few years, and ...

Originally posted here:
The Social Media Mistake That Could Have Doomed A Startup - Forbes

January 18, 2017 | Social Media | SMB

Perhaps the great equalizer for small and medium-sized businesses (SMBs) is social media. Cheap to access and not requiring large advertising departments or costly services, it's not surprising that 77% of UK SMB digital marketers told Office of Communications (Ofcom) they regularly used social media sites and apps as marketing tools.

Far more UK SMB digital marketers said they use social media sites and apps than any other channel, though nearly 40% said they advertise or market on a vertical service, a specific niche type of market.

About one in three said they advertise on the website or app of local media, like a local news site or community message board. And nearly 30% said they regularly use an email newsletter to market their business.

One thing is clear: SMBs think that social media sites and apps are far better options than advertising with channels like Google or online marketplaces like eBay or Amazon Market. Under a quarter of those surveyed said they used marketing on these platforms.

Perhaps not surprisingly, SMBs with more employees more often used online marketing, For instance, about 70% of UK SMBs with 50 to 249 employees used online marketing, while 44% of those who had one to nine employees did so.

In total, 45% of UK SMBs used online marketingand it's safe to bet that if they did so, they were active on social media sites and apps.

Ben Clague

Not a PRO subscriber? Find out how to become one.

Read the original here:
Social Media Marketing Popular with SMBs in UK - eMarketer

Clearly defining who's a social influencer, these days, is becoming more difficult. At least, that's according to Insightpool CEO Devon Wijesinghe.

His platform and service has recently announced a new tool that will "democratize" that social influencer information.

This is Insightpool's new Universal Search function. In it, marketers or brands can search through publicly available information that has categorized everyone on every type of social media platform, even including the ones you might overlook at first, like Yelp or Reddit.

"Our society says, for now, that 'millennials rule social media,' but they don't want to feel like they're being sold to,"Wijesinghe told Adweek. "Social marketing, not paid marketing, can add contextual experience to these brands."

The Universal Search tool on Insightpool connects brand with influencers of varying degress; marketers can search using broad or narrow categories, in order to get as specific an audience as possible.

"This platform has 600 million profiles from over 100 social networks, and it's not opt-in," he said. "Marketers aren't always going to get Tyra Banks to talk about their product, but there are thousands of people who are just as influential in their respective fields."

Marketers can also use the search functions to sort by ranking or relevancy, depending on the type of connection they want to make with an audience. The tool wants to eliminate the hassle of combing through your own spreadsheets and notes on who tweets what by collecting all publicly available info from those networks.

"If you're a brand new soda company, that dynamically changes who will engage with you, but this tool can help you find exactly who you're looking for," saidWijesinghe.

"Sure, Procter & Gamble can pay someone $20,000 for one tweet," he said, "but great, smaller companies can start reaching out and getting momentum from this tool to get people emboldened toward the brand."

Scott Markle, the senior director of audience and business development at Fans 1st Media, part of Cox Media Group, has been using the tool with great success.

"We now have access to a large and diverse network of influencers that we can engage at scale through one single interface," said Markle.

"The most important feature is understanding their level of influence and being able to bring them into a relationship where we can create experiences together," he said.

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Insightpool's Universal Search Tool Makes It Easier for Brands to Find Influencers of All Kinds - Adweek

The Rival IQ Social Media Report published by Broadway Briefing assesses Broadway's 30+ productions every week to set industry benchmarks and provide visibility into social marketing best practices that attract audiences

Seattle & New York (PRWEB) January 17, 2017

Rival IQ, the leader in social marketing analytics and insights, and Broadway Briefing, the must-read morning newsletter for theater professionals, today announced the launch of a weekly social media analytics report for top producers, investors and promoters in the theater industry. Powered by Rival IQ, the report provides an unprecedented perspective on Broadway shows' social successes, as well as the opportunities to increase awareness, engagement and sales with theater-goers.

Beginning last week, subscribers to 'Broadway Briefing Pro,' receive a weekly summary, analysis and insights of social activity for all 30+ Broadway shows, providing the opportunity to learn social media best practices and industry benchmarks.

"With this exciting update to our Broadway Briefing Pro edition, Rival IQ provides our Pro readers with actionable social data and analysis the theater industry can use to make better, more informed social marketing decisions." said Matt Britten, owner at Broadway Briefing. "For theatrical professionals with limited access to industry-wide shared data, this new weekly report will certainly provide uniquely informative insights."

The new addition to Broadway Briefing Pro's content lineup informs Broadway's top players, thought leaders, and marketers about the social activity and specific content that is resonating best with their audiences and helps them increase the impact of their social media efforts.

"Rival IQ is pleased to provide Broadway Briefing Pro readers with social analytics and insights to accelerate their marketing results," said John Gallagher, vice president of marketing at Rival IQ. "The information shared in the newsletter every week will inspire new types of social content and uncover creative ways to keep audiences engaged with their favorite form of entertainment."

In addition to Rival IQ's analysis of Broadway, the company provides solutions for other industries, including higher education, media, and nonprofits, as well as marketing agencies. Rival IQ's recent feature launches, including Facebook boosted post detection and customizable dashboards, empower customers to tap into competitive insights far beyond native social platform capabilities, tailoring comparative and competitive data in a way that makes sense to them.

Rival IQ delivers digital marketing analytics with a competitive and comparative context. Their goal is to equip marketers with a toolkit to set a winning social media strategy that increases revenue and achieves their marketing goals. By uncovering new opportunities, identifying trends, and tracking results across all the key social channels and on the web, Rival IQ allows marketers to have informative data to make better business decisions. Insights revealed in these reports help marketers set tangible benchmarks, make data-driven marketing decisions, improve results and better understand competitors.

Organizations and businesses looking to evaluate their social media performance more effectively may sign up for a free trial of Rival IQ at https://www.rivaliq.com.

About Rival IQ

Rival IQ helps digital marketers make more informed content decisions, better understand their audiences and improve their social media engagement using Rival IQ's clear analytics and competitive intelligence insights. For more information, visit http://www.rivaliq.com, call +1.206.395.8572, or follow us on Twitter, LinkedIn and Facebook.

About Broadway Briefing

Broadway Briefing is a fun, fast, (and free!) must-read morning newsletter for theater professionals. This daily tip sheet reaches the most influential players and thought leaders in theater. The Broadway Briefing Pro edition includes exclusive industry insights and analysis created for Broadway professionals, by Broadway professionals. For more information, visit broadwaybriefing.com and broadwaybriefing.com/pro.

For the original version on PRWeb visit: http://www.prweb.com/releases/broadway-briefing/social-media-report/prweb13983279.htm

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Broadway Briefing and Rival IQ Deliver Social Media Analytics for Broadway Shows - Benzinga