Cause Marketing Technology Leader Wins B Corporation Rookie of the Year
(PRWEB) October 20, 2014
CafeGive Social just proved that you dont have to break a rushing yards record to be named Rookie of the Year. Last week, the cause marketing technology leader was named B Corp Rookie of the Year at the annual B Corporation Champions Retreat in Vermont. Recognized for its outstanding work in educating others about the B Corp movement and in giving back to its own community, CafeGive Social is one of three businesses to receive this award.
The Rookie of the Year award is given to new B Corporations that have shown an outstanding commitment to the B Corp movement and that exemplify the ideal of Business as a Force for Good.
B Corporations, or B Corps, are for-profit companies committed to using business as a force for good. Each B Corp is independently certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Since its inception in 2009, the B Corp movement has grown to include over 1,120 companies in 35 countriesbrought together under a united mission to make the world a better place.
CafeGive Social joined the ranks of fellow B Corps such as Etsy and Ben & Jerrys earlier this year. It was also one of the first businesses in Oregon to become a Benefit Company. The companys recent B Corp-related campaigns include mobilizing local B Corps for a Week Of Action, the B a Rockstar campaign benefitting Rock n Roll Camp for Girls, and several e-books and webinars developed to educate the public and other businesses about the advantages that B Corp status offers.
"We are honored to receive this award, said Sandra Morris, CEO and co-founder of CafeGive Social. We are excited to be a part of this flourishing movement, and to help change the way that companies and consumers view the role of businesses in society. Since founding CafeGive Social four years ago, our social and mobile tools have helped our clients promote their giving, volunteer impact, and awareness for the causes they support. We look forward to continuing to work with other B Corps and socially responsible companies to make business a powerful force for good.
CafeGive Social joins other B Corp Rookie of the Year award winners Vermont Creamery and New Chapter. Sandra Morris represented CafeGive Social at the 6th annual B Corp Champions Retreat - an event that brings together B Corporation leaders and community change-makers from all over the world with the goal of building a new economy that is more inclusive and sustainable.
Vermont Creamery, New Chapter, and CafeGive Social are just a few of the companies committed to redefining success in business under the B Corp charter. Morris believes that the next step is to grow the marketplace and demand for B Corps.
Consumers seek out business that are committed to the communities in which they operate. As businesses, it is our duty not only to give back, but to empower our customers to make an authentic difference..Our goal is to continue to show other companies that reinvesting in communities is not just good for the worldbut also makes good business sense, said Morris.
CafeGive Social is currently working with several partners to create new tools that will streamline corporate social responsibility and community involvement reporting for businesses, making community impact more transparent and easier to share. For more information about CafeGive Social, causes they champion, and clients campaigns, visit cafegive.com.
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Cause Marketing Technology Leader Wins B Corporation Rookie of the Year