Mediaboss Marketing

Altamonte Springs, FL (PRWEB) October 07, 2014

Vial Momentum, Inc. (http://www.vialmomentum.com), announces the launch of an innovative business model designed to help small to mid-size businesses build sustainable marketing engines, driven by the power of the Internet and Social Media.

The beauty of the new Social Marketing era, says Guillaume Viallaneix, Founder and President of the company, is that everybody has an equal chance to compete and grow. Size does not matter! Creativity is the elixir of growth, not capital. He adds, The challenge is that Social Marketing is less than a decade old, growing at the speed of light, and many businesses are asking themselves, 'What is the best strategy?' How do we integrate it into the overall business plan? What Social Media platforms should be used and why? What investments should be made? What kinds of returns should be expected? Vial Momentum is in business to precisely answer all of these questions, with customized and cost-effective solutions.

The three key words to the Vial Momentum process are "Trust, Transparency and Partnership. The company provides hands-on marketing solutions delivered by proven executive leaders, experts in marketing, who have sat in the C-suite and simply understand business. The company believes that its value proposition is unique, and the most powerful at delivering high-quality deliverables and measurable results.

Vial Momentum, Inc. is a privately owned organization, founded by Guillaume Viallaneix, based on a simple conviction traditional marketing no longer works. The Marketing Revolution is in full motion and businesses are just entering the new era of Social Marketing, making the time to act ever more of the essence. The firm is at the forefront of this revolution, helping business of all sizes manage the major power shift, from business to consumers, who now control the world of communication. Vial Momentums promise is to help its clients capitalize on this new revolution with a process that is affordable, effective and authentic, building brands that compel human emotion and engage audiences of all walks of life. Vial Momentum is located in the greater Orlando, Florida area.

Original post:
Vial Momentum, Inc. Announces New Internet and Social Marketing Solutions for Small to Mid-Size Organizations

While social media provides myriad benefits, the advances in connectivity and wealth may come at the expense of the state and the worlds stability, writes Curtis Hougland, CEO of Attentionusa.com, a global social marketing agency.

James Foley. David Haines. Steven Sotloff. The list of people beheaded by followers of the Islamic State of Iraq and Syria (ISIS) keeps growing. The filming of these acts on video and distribution via social media platforms such as Twitter represent a geopolitical trend in which social media has become the new frontline for proxy wars across the globe. While social media does indeed advance connectivity and wealth among people, its proliferation at the same time results in a markedly less stable world.

That social media benefits mankind is irrefutable. I have been an evangelist for the power of new media for 20 years. However, technology in the form of globalized communication, transportation and supply chains conspires to make todays world more complex. Events in any corner of the world now impact the rest of the globe quickly and sharply. Nations are being pulled apart along sectarian seams in Iraq, tribal divisions in Afghanistan, national interests in Ukraine and territorial fences in Gaza. These conflicts portend a quickening of global unrest, confirmed by Foreign Policy magazines map of civil protest. The ISIS videos are simply the exposed wire. I believe that over the next century, even great nations will Balkanize break into smaller nations. One of the principal drivers of this Balkanization is social mediaTwitter.

Social media is a behavior, an expression of the innate human need to socialize and share experiences. Social media is not simply a set of technology channels and networks. Both the public and private sectors have underestimated the human imperative to behave socially. The evidence is now clear with more than 52%of the population living in cities and approximately 2 billion people active in social media globally. Some 96% of content emanates from individuals, not brands, media or governments a volume that far exceeds participation in democratic elections.

Social media is not egalitarian, though. Despite the exponential growth of user-generated content, people prefer to congregate online around like-minded individuals. Rather than seek out new beliefs, people choose to reinforce their existing political opinions through their actions online. This is illustrated in Pew Internets 2014 study, Mapping Twitter Topic Networks from Polarized Crowds to Community Clusters. Individuals self-organize by affinity, and within affinity, by sensibility and personality. The ecosystem of social media is predicated on delivering more of what the user already likes. This, precisely, is the function of a Follow or Like. In this way, media coagulates rather than fragments online.

Shock and Recruit

Worryingly, the more extreme the personality and sensibility of the author in relation to the affinity, the more popular he or she is on social media. Affinities such as friendship, religion, political belief and geography devolve into narrower and narrower versions of themselves. The true purpose of the ISIS videos is not to shock Westerners outraged by the savagery; their purpose is to recruit like-minded zealots to the cause and establish their brand promise under a black flag.

The ecosystem of social media is predicated on delivering more of what the user already likes. This, precisely, is the function of a Follow or Like. In this way, social media coagulates rather than fragments online.

Extra-national communities destabilize the state by providing avenues for establishing loyalty that are stronger than those provided by the state. This extra-nation of social media smacks of the fall of Roman Empire, in which affinity toward Christianity superseded loyalty to the Empire. In the Balkans, ethnicity and religion became more important than nationhood. Todays nations are hamstrung by recently drawn political boundaries and gerrymandering driven by colonization and self-interests.

Social media is Federalism 2.0. Formal nationhood as the basis for a social contract with its citizens dates only to the 17thcentury. It is a relatively new phenomenon. As Pankaj Mishra points out in Bloomberg View, Few people in 1900 expected centuries-old empires Qing, Hapsburg, Ottoman to collapse by 1918. The belief in the centralized nation as the default political organization is grossly misplaced. And we are seeing the de-evolution of nationhood before our eyes in our daily newsfeeds.

Link:
Things Fall Apart: How Social Media Leads to a Less Stable World

Many of the worlds most skilled and knowledgeable social media specialists will take the stage at SMX Social Media Marketing in Las Vegas, November 19-20. Speakers from brands and agencies will share challenges theyve overcome and result-driving tactics that make them successful. Youll hear from:

Theyll be tackling paid, earned and owned social media marketing topics. Check out the agenda.

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Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Mini Lecture Social Marketing with audio
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Social Marketing Superstars - Cydney O #39;sullivan - bluecoffeeandbooks.com
Book Summary: Social Marketing Superstars - Cydney O #39;sullivan ISBN: 9781614482178 Share the book of your favorite author. See more http://www.bluecoffeeandbo...

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Social Marketing Superstars - Cydney O'sullivan - bluecoffeeandbooks.com - Video