Mediaboss Marketing

(PRWEB UK) 3 February 2015

If platforms are throwing all content at all users, they'll quickly find themselves without said users and devalue everything up to that point, argues Alex. As an industry its important we adapt to this change and realise that the era of free social marketing is coming to an end - certainly on platforms with such large userbases anyway. This isnt to say organic reach is over, just that investment is needed to support those activities.

Notable highlights of Zero Aboves Digital Review of 2015 include:

Poor UX (User Experience) has direct effect on brand association. 2015 will witness the birth of CX (Customer Experience) and CEM (Customer Experience Management) as users become less tolerant of poor experiences, according to Alex.

As brands become more aware of the importance of digital, so they create better experiences for users. The by-product of this is that users become less tolerant of poor experiences and we can expect this to continue in 2015. That means if your research shows people are frustrated with your site or your app, its time to make a change.

The importance of UX (User Experience) has become more evident in the last few years, which is fantastic news. With this, theres been a realisation that the UX is part of the overall experience a customer receives and has a direct affect on their brand association. Well start to see CX (Customer Experience) and CEM (Customer Experience Management) terms being used more, which essentially map the overall journey of customers.

Half of businesses dont have a digital strategy. Accordingly to a recent eConsultancy survey, 50% of businesses dont have a digital strategy; although these brands will certainly enjoy an element of success. As the digital space becomes more crowded with marketing messages, well see strategic, integrated approaches grow as their value becomes more evident.

The future Brand Managers to take more control over digital. Integrated approaches, encompassing the delivery of messages across multiple channels will have an effect on the CX, enveloping things like display marketing and social into that area of responsibility. Longer term, Id predict Brand Managers will take much more control over digital and the two will become less independently defined.

There are some big changes in social, a focus on experience and more importance resting on strategy. Its an exciting but challenging time to be in digital and as time progresses more is expected from us to deliver a high-quality, unique, considered and intelligent service.

Zero Above is an award-winning, sustainable design agency. Read Head of Digital Alexander Wards full review here

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Award-Winning Marketing Agency Reports on a Digital 2015

Online marketing getting popular

Kota Kinabalu: Online and Social Media Marketing is increasingly becoming popular in Malaysia.

Verifying this, Internationally Certified and Regional Trainer, Soo Hoo Yoon Hunn, 35, from Kuala Lumpur said online marketing is getting very vibrant because it is a cheaper alternative than a traditional business.

"In future, I see a very big potential, especially for the younger generation of Malaysians entrepreneurial startups in line with this year's forward-going Malaysian Economy.

"More people need to set up alternative ways of generating income," he said when met at the Workshop on Online & Social Media Marketing at the Shangri-la's Tanjung Aru Resort & Spa, Saturday.

The visionary Soo Hoo said he wants to empower more people to have options in their life.

"I want them to be able to set up business online or to at least learn some sales or leadership skills so that they can build their business. This is part of what I do as a sales trainer," he added.

While conceding that deception in online business is still happening, the sales trainer assured that untrusted sites in e-business are starting to be phased out.

Soo Hoo said this is because a protection-payment mechanism has been put in place "to protect the general public in making sure whatever you buy is genuine and of good quality."

Based on media reports, clients in online business complained that vendors had sent them things that were not proper.

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Online marketing getting popular

How to Market Music Using Social Media
This question and answer came from Episode 2 of the #AskGaryVee show! Question: How do I use social media marketing to promote my music? Answer: First off, y...

By: Gary Vaynerchuk

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How to Market Music Using Social Media - Video

Tampa Bay, Florida (PRWEB) February 02, 2015

Carole Sanek is the leading social media spotlight for her five-woman podcast, The Crazy Marketing Ladies Show. With much success, Carole Sanek has locked down the days to come with appearances at both the National Association of Broadcasters (NAB) in Las Vegas and the New Media Expo (NMX). From these two conferences Sanek will broadcast and interview a handful of thought leaders in the podcasting and social media marketing community.

According to Edison Research, the average podcast listener spends six hours and eight minutes a day consuming audio, and 30% of that (110 minutes) is dedicated to podcasts. Overall, AM/FM radio moved down to second place amongst all listeners with podcast listening gaining 18%. (1)

Capitalizing on this fast-growing podcast trend as a supplement to her social media boutique agency, Saneks podcasting lineup includes:

Each an expert in their own division of podcasting, Saneks interviews of these luminaries will be broadcast to nine countries: United States, Canada, France, UK, Germany, Costa Rica, Philippines, Japan and Spain.

The National Association of Broadcasters (NAB) in Las Vegas is geared towards showing the future of media and entertainment by some of the fields most prestigious international experts. NAB conference is also known as the ultimate marketplace for digital media and entertainment.

New Media Exposition (NMX) co-locates with NAB Show (National Association of Broadcasters) to bring the largest electronic Media event in the world. With over 50 countries having citizens participate and three days of educational sessions, NMX provides the insight from keynote speakers within the broadcasting/podcasting field about content creation, monetization, distribution and networking.

New Media and online content creation has evolved as social media marketing continues to increase its presence in the every-day business world. An Edison research study found that over 39 million Americans listened to a podcast in the last month. (2)

Social media has become a new playing field for marketing and a lot of businesses are beginning to realize the severity of adapting to this new marketplace, said Sanek. Because it does not seem to be going away anytime soon. To tune in to Saneks zany and insightful podcast, visit http://thecrazymarketingladiesshow.com

About Carole Sanek

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Carole Sanek Takes Podcast to New Level by Broadcasting at National Media Conferences

Coral Gables, Florida (PRWEB) February 02, 2015

THR33FOLD, a fully integrated marketing agency based in Miami, that specializes in digital marketing, social media, public relations, branding, traditional, digital, interactive and ambient advertising, has developed an integrated model that leaves the traditional marketing agency environment of departments working in silos in the past. THR33FOLDs approach to the integrated agency model has proven effective to better solve business challenges. Although, THR33FOLD has always taken an integrated approach, integrated marketing models are just recently gaining in popularity. As its model evolves, THR33FOLD remains in the forefront and will continue to significantly expand its integrated team throughout 2015.

Recent integrated marketing trends are emerging because creative ideas are more powerful when they holistically leverage cross functional teams, especially in light of todays increasingly complex technologies and means of communication, says Krystal Kinney, Lead Brand Strategist at THR33FOLD. Integration is at our core. Weve worked hard to master integration as we scale. Its exciting to see the agency and the integrated model develop and grow.

In 2014 THR33FOLD expanded its public relations, analytics, and social media teams. THR33FOLD plans to grow its team by 25 percent during 2015 with additions to its branding, social media, advertising, public relations and account relations teams. By working together, THR33FOLD is able to deliver measurable results and a greater return on investment for its clients.

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About THR33FOLD THR33FOLD is a fully integrated marketing communications agency based in Coral Gables, Florida. Founded in 2009, THR33FOLD creates exceptional and transformative experiences between consumers and brands through 360 marketing campaigns that include, social media, branding, public relations, digital, traditional and ambient advertising, digital media, and interactive. Learn more about THR33FOLD at http://www.thr33fold.com.

Originally posted here:
Integrated Marketing Communications Agency Expands PR, Social Media & Branding Departments in 2015