Mediaboss Marketing

Chicago, IL (PRWEB) February 05, 2015

Mary K. Engle, Associate Director for Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission, will clarify FTC rules of the road for social media marketing to brand marketing and ad agency execs at the 11th annual M2W Marketing to Women Conference, http://www.m2w.biz, April 21 & 22, 2015, Chicago Cultural Center. Engles presentation will include the FTCs Guides for the Use of Endorsements and Testimonials in Advertising, how to make effective disclosures in tweets, blogs, and other short-form advertisements (.Com Disclosures).

Engle explained, Well cover when product reviews need disclosures, the potential liability of brands, ad agencies, and public relations firms, the use of social media influencers, and lessons learned from recent FTC investigations and cases. Engle directs the FTCs Division of Advertising Practices. The Division is responsible for regulating national advertising matters, including claims about food, over-the-counter drugs, dietary supplements, alcohol, tobacco, and Internet services.

In this age of rapidly emerging and evolving channels of communication, its a challenge for marketers to keep up with current requirements and appropriately gauge boundaries, according to Nan McCann, M2W producer. With new media, it seems that changes occur constantly. This increases the legal and regulatory complexity especially for marketers who seek to reach female consumers through these popular digital and social platforms. Mary Engles session comes at the perfect time for all of us!

Along with all the marketers in our audience charged with building business, I welcome the information Mary will be sharing in her presentation which is titled, Digital Dos and Donts: How to Avoid FTC Scrutiny of Your Social Media Marketing, McCann said.

M2W will also include over 30 other speakers teaching brand marketing execs and their agencies how to improve their marketing and marketing communications to women, McCann added. Women are todays power consumers. They account for $7 trillion of annual spending in the US, and over $20 trillion globally. More than ever before, here and in markets worldwide, women mean business.

M2W is annually attended by Fortune 1000 senior brand marketing executives and their agencies. The audience typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, LOreal, ConAgra and Whirlpool. They attend, McCann said, because they recognize the brand-critical importance of engaging women.

For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W is produced by PME Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.

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FTCs Engle To Spell Out Digital Dos & Donts at 11TH Annual M2W - The Marketing to Women Conference

The Social Marketing Toolkit
https://store.theartofservice.com/the-social-marketing-toolkit.html This innovative set of documents and ready-to-use templates will provide you with a head ...

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The Social Marketing Toolkit - Video

Camden, NJ (PRWEB) February 04, 2015

In the past, Super Bowl ads only existed on television, and brands paid marketers big money to put their best foot forward creating ads that would get people talking at the water cooler the next day. Today, the marketing landscape has change and people spend more time on their mobile devices than T.V. and can even watch the Super Bowl on their phone or tablet. WebiMax CEO and digital marketing expert, Kenneth Wisnefski, had the following to say on how this year's Super Bowl was unlike any other:

"Todays Super Bowl ads are built with a measured effort to push people beyond just watching the T.V. ad and into interacting with brands through social media platforms. Most Super Bowl XLIX ads were coupled with a prominently displayed twitter hashtag designed to engage viewers beyond just watching the ad itself.

Website creation platform Wix used the hashtag #ItsThatEasy to drive people to more Ad content while allowing people to showcase their own websites created with the product. Budweiser used the clever Hashtag #BestBuds to get us to talk about the ongoing saga of the horse and dog. Coca Cola used the #MakeItHappy to get people talking about online bullying with an ad reminiscent of a public service announcement. In an ad that facilitated multiple layers of engagement, Toyotas #OneBoldChoice hashtag got people to rummage around in old boxes of photos looking for pictures of their dad to tweet simply by asking them to do it.

Toyota was able to leverage the Super Bowl to get people to interact with the physical world to find pictures of their fathers, and then interact again this time through digital, while maintaining brand awareness. Its this type of innovative and interactive engagement that is the future of marketing, and its only possible through digital. According to a recent report by Forrester, only 40% of millennials tune into live T.V. each month, and instead are using their phones and tablets to interact with media. The Super Bowl is one scenario where T.V. is still dominant, but even so, digital is chipping away at the event and its longtime marriage with T.V."

About WebiMax: Driven for success, WebiMax helps its clients achieve tremendous returns via their online marketing efforts. Lead by serial web entrepreneur and digital marketing expert, Ken Wisnefski, WebiMax has established itself as one of the most respected digital marketing firms worldwide. WebiMax is proud to provide solutions that positively impact clients ranging from early phase start-ups to Fortune 100 companies. With offices located in New Jersey, California, London and Sydney, WebiMax delivers results. For more information, visit us at WebiMax.com

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Digital Marketing Expert and WebiMax CEO, Kenneth Wisnefski, Releases Statement on Super Bowl XLIX Ads Reaching for ...

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El mundo esta cambiando y te lo estas perdiendo! El social marketing es la nueva tendencia econmica que esta cambiando el estilo de vida de millones de pers...

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Call it social marketing, call it native advertising, call it strategic content marketing. In reality, it does not matter what you call it, just make sure that you are calling it out. If you are familiar with the internet, then you are certainly familiar with BuzzFeed.

BuzzFeed is the leading media company for the social age, intensely focused on delivering high-quality original reporting, insight and viral content across a rapidly expanding array of subject areas, according to BuzzFeeds website.

BuzzFeed calls itself a media company, but what does that really mean? Students often assume this title correlates with unbiased reporting and accurate information. This assumption could not be farther from the truth.

BuzzFeed is on the front line of a major shift in the advertising industry. This shift is away from traditional banner ads on the internet and toward social advertising that engages consumers, inspires sharing and produces earned media.

BuzzFeeds strategy is groundbreaking and brilliant and has proven to be incredibly successful and lucrative. The site is rapidly growing and reaches more than 200 million monthly unique visitors. At its current projected trajectory, BuzzFeed is set to eclipse sites like The New York Times, Huffington Post and CNN over the next few years. This is very concerning considering the nature of BuzzFeeds media.

Whether it is content published directly by a BuzzFeed editor or uploaded from a corporate sponsor, the majority of BuzzFeed articles are uploaded with the intention of manipulating the reader into consuming some type of product.

You might read This Is How Often You Should Actually Wash Your Towels and 17 Reasons You Are Not Washing Your Towels Enough, but is BuzzFeed really concerned with your personal hygiene habits?

No, BuzzFeed is being paid by a major detergent company to encourage you to wash your towels more, thus spending more money on detergent.

This Is What One Man Learned From Wearing Makeup For A Week.

Is this man on a noble pursuit to challenge gender norms and break down stereotypes? Is this selfless creature the patron saint of social justice movements? No, if you read between the lines (or even just at the bottom of the page where it clearly states it), this article was sponsored by MAC and Benefit Cosmetics.

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23 ways college students are misinformed