How to Create a Social Media Marketing Plan From Scratch
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling andevery other bit of jargon and technique that goeswith climbing. We saw others doing it spectacularly well. We were thrilled at the thought ofreaching the top of the climbing wall; we had no idea how to get there.
Id imagine that a social media marketing plan could feel the same way.
If youre starting from square one, it mightfeel equal parts thrilling and overwhelming. You know what you want to do and why. You can seethatothers have climbed the social media mountain; youve got few ideas how to get there yourself.
Itd help to havea plan.
Weve shared before about different parts of a social media marketing planthe data and research and personal experience behind what works on social media. Now were pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.
Starting at theground flour and building up, here is ouroverview of how to create asocial media marketing plan from scratch.
I like to think of this planlike a roadtrip. Start out by pointing yourself in the right direction, then choose the way youre going to get there, check in regularly to make sure youre on track, and have some fun along the way.
Step 1: Choose your social networks
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How to Create a Social Media Marketing Plan From Scratch