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Austin, TX (PRWEB) September 16, 2014
Shweiki Media Printing Company teams up with Stephanie Scheller, Sales Trainer and Coach for Eric Lofholm International--an organization founded to professionally train people on the art and science of selling--to present a must-watch webinar on why social media plays an important role in marketing as a publisher. Social media marketing is one of the cheapest and most effective marketing techniques, and, when executed properly, it has the potential to help publishers reach the right audience more quickly and effectively than any other marketing method. Here, Shweiki and Scheller present four effective rules for running an effective social media marketing campaign.
1. Market to the Right Social Media Audience
Publishers will often push out a general social media message without considering the target audience. To pinpoint an audience, one will need to consider all demographic data: age, income, gender, occupation, education, race or nationality, religion, and even interests. For example, a social media marketing campaign geared towards college students should not be used to market to high school students. In this example, both age and interest categories differ between the two audiences. Though there are exceptions to every rule, publishers can maximize their social media marketing potential by avoiding attempts to cater to the exceptions.
2. Utilize Only the Best Social Media Platforms
While there are thousands of social media platforms and social media marketing tools available on the web, one should only focus on four or five platforms. Publishers can decide on their arsenal of social media marketing tools by researching what demographics each platform appeals to. For example, while Facebook has a large audience, it is generally less effective in drawing younger crowds who are more drawn to websites like Twitter and Instagram.
3. Use the Appropriate Social Media Language
Depending on the publishers audience, he or she may decide what social media language to use. Language includes not only word choice and text but also media attachments such as links, pictures, and videos. Deciding which and what kind of media to use is dependent on ones audience. People share what they know and what they understand. If a publishers audience does not understand or relate to a social media post, it is less likely that the post will be shared.
4. Align the General Marketing Message With the Social Media Campaign
Too often, publishers will attempt the scattershot approach in marketing. They will throw out tiny pieces of information and hope something will appeal to their audience. However, it's not wise to utilize this method. Publishers find more positive outcomes in lining up their general marketing message with their social media message. Pictures, videos, and shared links should be in line with the general marketing message in order for one to have an effective social media marketing campaign.
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Social Media Marketing for Publishers: Shweiki Media Printing Company Presents a Webinar Featuring Four Must-Know ...
Austin, TX (PRWEB) September 16, 2014
The goal of marketers is to connect with customers to elicit the right emotions at the right time in the right place within the buying cycle. However, gaining the necessary personality and value-based data to effectively form this connection can be a costly and time consuming endeavor.
Today Mattr announced a solution to help marketers more quickly and cost effectively discover personality and value-based information about their social audience through the addition of Social Segmentation and Influence Marketing extensions. Marketers can now answer value-based questions, such as - Is an influencer or audience more traditional or non-conformist? Are they price sensitive? Are they daring or wholesome? - and have this data in milliseconds rather than the weeks required using traditional research methods.
Social Segmentation How much qualitative information do brands have about the people following them online? Mattr resolved to make that question easier to answer with its Social Segmentation feature. A brands influencers and social media audience can now be analyzed and segmented based on combinations of personality traits, STEEP values (social, technological, environmental, economic and political), interests and demographics. This data allows for the creation of multi-layered personas so brands can target segments more effectively and align their brand personality and values with a specific audience.
Influence Marketing Many brands want the ability to target specific people with their content, whether its owned, paid or earned, but struggle with identifying targets. With its Influence Marketing features, Mattr puts an end to that struggle by allowing marketers to discover the most influential people online based on the keywords and topics that matter to them. Using a tiered system, Mattr identifies all the influencers brands need to know - mass media, bloggers, non-traditional media and individuals who are over-indexed with niche expertise and following.
Additionally, Mattr can assist marketers with Influence Marketing tied to events by discovering attendees and event conversations happening online, allowing them to identify new influencers and quickly emerging trends in real-time.
Were very excited about the unique benefits our new Influence Marketing and Social Segmentation features can now provide for marketers, said Jack Holt, CEO of Mattr. Mattr helps them better understand their social media audiences to improve the day to day execution of their current social media programs and increase the metrics and KPIs theyre being measured against. A brands audience, the people consuming their online content, are the most important facet of a social media program and were proud to allow marketers to put them at the center of their programs.
Key Benefits
Increase Brand Exposure:
Increase Audience Engagement:
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Mattr Adds Values-Based Social Segmentation and Influence Marketing Features
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