Mediaboss Marketing

BOULDER, CO (PRWEB) September 09, 2014

Votigo, the complete social media marketing and promotions company, announced today that it grew its Software-as-a-Service subscription customer base by over 280% in the first half of 2014 compared to the same period in 2013. That number is up significantly compared to the over 100% year-over-year growth from 2012 to 2013 the company reported earlier in the year. Several strategic partnerships, changes in the Social Media Marketing vendor landscape, and an increase in demand from Middle-market companies have helped with the growth in subscriber base. In addition to the SaaS subscription growth the company has continued to serve new and existing clients with full-service and custom promotions and social apps.

At the same time its ever-expanding Social Media Marketing & Promotions Platform continues to be enhanced with new features including Social Campaign Calendar, Social Content Hub, Multi-format UGC Contest templates and increased Mobile capabilities.

The growth of our subscription customer base and the mass adoption of our always-on self-service promotions platform is very exciting for us! When we first launched in 2007 we knew marketers needed this kind of easy-to-use tool to create promotions to grow their brand and customer databases. says co-CEO and Founder, Jim Risner, Now that marketers fully buy into social, mobile, and web promotions we are seeing the increase in demand of our products and services.

Q1 and Q2 2014 Highlights:

Helping our Customers Achieve their Goals:

With Votigos Social Media Marketing & Promotions Platform, businesses have an unmatched tool for acquiring and engaging customers across social channels, the Web, and Tablet / Mobile devices. Brands can run promotions, user-generated content contests, sweepstakes, and other marketing engagement apps that activate customers; measure the impact and ROI of a brands social marketing efforts; and use Conversation Manager and Social Contacts for handling communications and Social Customer Relationship Management (Social CRM) across multiple users, social networks and geographies. Votigo also continues to provide custom promotions that integrate with any mobile, web, and social channel, including Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, and new platforms as they emerge.

About Votigo

Votigo is a leading social media marketing and promotions company with a Software-as-a-Service platform that supports premium, full-service solutions and easy-to-use self-service tools for brands and their agencies including Starwood Hotels & Resorts Worldwide, MasterCard, Live Nation, Sharpie, DreamWorks, Breitling, and GoPro. Votigos technology platform allows brands, agencies and enterprises to acquire, engage, and manage their customers across major Social Networks, the Web, and Mobile. Votigos social marketing suite includes Cross-Channel Promotions, Social Apps, Social Marketing Calendar, Conversation Manager, Contacts, and Analytics. Founded in 2006, Votigo has offices located in Boulder, Colorado; San Francisco Bay Area, and Hyderabad, India. Votigo made the Inc. 500||5000 list of fastest growing private companies in America in 2013 and 2012.

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Votigo Sees Exponential Growth with its SaaS Subscription Business and Continues its Product Expansion in First Half ...

Make it work Fridays
Make it work Fridays: Open Office Hours Today #39;s question is from Doug Green, from Auburn California. Doug Question #39;s is: What are the top 3 things I should be doing right now as part...

By: Sara Nguyen

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In India's Rs 2,65,000-crore retail sector small businesses looking to drive volumes with the right consumer engagement programme in the shortest possible time window must turn to social media marketing. At least two recent surveys point in this direction.

The retail market in India has three distinct segments - the large format segment that includes national players (including e-tailers); the mom and pop kirana stores; and the independent retailers. The mid-segment of independent retailers is mushrooming across the country. These are single or multi-store retailers, usually in one city, who are picking up key aspects of technology. These stores are also toying with social media to engage customers.

The Retailers' Association of India (RAI) and GoFrugal Technologies conducted a survey recently to explore the current state of play among 31 independent retailers in Delhi. This is in addition to the interviews of 23 retailers carried out in the Chennai earlier. The survey included retailers across food, grocery (including kiraanas and single-store supermarkets), quick service restaurants, fine dining, designer furniture, apparel and accessories, footwear, jewellery and cosmetics and hotel chains.

There are three main differences between independent retailers in the two markets surveyed. First the retailers' focus on marketing and brand building is higher in Delhi than Chennai. Second, space costs and attrition are not as much of a concern for independent retailers in Delhi as they are in Chennai. Next, while e-commerce is seen as a channel opportunity by independent retailers in Delhi, it is seen as a threat by retailers in Chennai.

Independent retailers seem upbeat about the market, and as a consequence perceive overall competitive intensity as 'not being high'. That is not to say they do not see threats from competitors, but overall business confidence is still relatively positive (helped by the change in market sentiment since May 2014, when the government changed). Most of the participating retailers spoke about same store sales (SSS) growth being around 12-18 per cent even in the last two years. While growth has flattened and consumers have reduced discretionary spending, business outlook is still positive. Organised retailers are not seen as serious competition except when it comes to finding space in shopping malls.

In India, 97 per cent of organised marketers are using social media, says the 2014 Social Media Marketing Industry Report. With the objective of understanding how to grow and promote one's business on social media, 2,800 marketers participated in the survey. The largest group that took the survey works for small businesses of 2-10 employees, followed by the self-employed; 21 per cent of people who took the survey work for businesses with 100 or more employees.

About 92 per cent of marketers surveyed indicated that social media is important for their business, up from 86 per cent in 2013. Blogging is picking up fast with 68 per cent of the total respondents planning to make heavy investments in this area in future. Facebook, Twitter, LinkedIn, YouTube, blogging, Google+ and Pinterest were the top seven platforms used by marketers. Facebook and LinkedIn are the two most important social networks. When forced to only select one platform, 54 per cent of marketers selected Facebook, followed by LinkedIn at 17 per cent. That apart, original written content emerged as the most important thing for social media marketing. About 58 per cent of the marketers stated that original written content is the most important form of content, followed by original visual assets. Surprisingly only about one in three respondents (37 per cent) agreed they are able to measure their social activities. However, this was an improvement from 2013, where only 26 per cent indicated they could measure ROI. About 83 per cent of marketers agreed that they had integrated their social media and traditional marketing activities, slightly up from 79 per cent in 2013. It is interesting to note that nearly 19 per cent of marketers spend more than 20 hours each week on social media.

One of the key findings of the survey pertains to the impact of social media marketing on sales. More than half of the marketers who have been using social media for at least three years report it has helped them improve sales. B2C marketers (77 per cent) were much more likely to develop a loyal fan base through social media than B2B marketers (64 per cent).

Of those who have been using social media for at least one year, 69 per cent found it useful for building a loyal fan base. The time invested in social media also makes a difference.

Of those spending at least six hours a week, 78 per cent found benefit compared to 56 per cent of those spending five hours or fewer per week.

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Leveraging social media

New York City, NY (PRWEB) September 07, 2014

Ultimate Typing leads a discussion on the use and power of social media as part of business marketing and sales in their latest published blog post. eReflect, the designer of Ultimate Typing, a program teaching people to type fast, asserts that if anyone wants to make the best of social media, then they need to have a thoroughly designed marketing plan. The company emphasizes that starting without a plan leads to wasted time. Worse, unplanned and random social media outreach often leads a potential customer to believe the company is unprofessional and lacking knowledge in this essential skill.

eReflect explains that while self-promotion is obviously a main focus of social media marketing, it shouldnt be the number one priority of brands and companies selling either products or services. Social media users dont want someone preaching at them, they want someone they can talk to and share things with. An effective company will present themselves as someone potential customers can see eye to eye with.

As the eReflect writers note, businesses should use social media as end users and not as marketers. People dont want to be sold things, they want to see the human factor behind a brand or product. The idea is not to sell, but to educate; not to promote, but to support and help others.

Ultimate Typing is a program that helps people learn to type faster. Good typing skills are an asset for people responsible for social media marketing campaigns. While many brands and businesses often binge-share content in an effort to make up for time not being active on social media, this will eventually backfire. By employing skilled writers and typists who can both develop quality content and get it published quickly, companies can turn this marketing tool into a foolproof recipe for success. eReflect notes that the best social media managers are generally expert touch typists, who are able to easily and accurately communicate their creative ideas and engaging viewpoints to draw in more customers.

eReflect allows people to confidently engage on social media by improving their typing skills. Ultimate Typing is a program to teach typing to students, staff, senior management, and everyone else in between in need of these essential skills. As eReflect explains, Being active on social media requires above average typing skills. Any business or brand needs to respond swiftly and grammatically to the tweets and posted comments of their followers, and touch typing is one essential skill to achieving this.

********* For more details on Ultimate Typing please visit http://www.ultimatetyping.com/.

About Ultimate Typing

Ultimate Typing software is designed specifically for the improvement of typing skills. Created by eReflect, a world leader in e-learning and self-development software, Ultimate Typing has been informed by the latest developments in the science of touch typing.

Since its creation in 2006 by Marc Slater, the company has already catered to over 112 countries all over the world, offering products with the latest cutting-edge technology, some of which are among the worlds most recognized and awarded in the industry.

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Ultimate Typing Leads Discussion on How Social Media Help Businesses Grow, eReflect Announces

Hootsuite Buys Brightkit For Gamefied Social Marketing Campaigns, Passes 10M Users
Hootsuite Buys Brightkit For Gamefied Social Marketing Campaigns, Passes 10M Users.

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