How to Use Social Media to Recruit Talent for Your Office
In this week #39;s training, we #39;ll cover how to use video blogging correctly to recruit talent for your sales team or office. Here are a few key points we covered in this training: 11:00 Filling...
By: Vyral Marketing
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How to Use Social Media to Recruit Talent for Your Office - Video
social marketing increase web traffic
Hire social marketing experts to help you increase your web traffic. SureWin Media is one of the leaders that provides with remarkable social media marketing...
By: SurewinMedia
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social marketing increase web traffic - Video
Evaluating Health Campaigns
Experts in the field were brought together by the California Office of Binational Border Health to share their knowledge and help your agency achieve success. In this edition, Larry L. Bye,...
By: tunahan ankara
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Evaluating Health Campaigns - Video
class="blk00-16b">4 Emerging Concepts & Trends in Social Media Marketing
Marketing to Millennials Tech Entrepreneur Identifies Opportunities for Businesses
class="c15">Ideas get bigger when you share them...
September 3 2014 (www.investorideas.com newswire) When Beyonc released her self-titled album late last year she didn't go through any of the traditional promotional means which she called boring. Instead she simply posted a video featuring the new album cover and pictures of her with the caption "Surprise!" on Instagram.
That was enough for Beyonc one of the best-selling music artists of all time. Within the two days of that post more than 430000 "Beyonc" albums were sold on iTunes for 15.99 per download.
Of course the wildly popular album would have been a hot product no matter how Beyonc chose to promote it but the story is yet another testament to the power of social media says marketing entrepreneur Robert Danard CEO of Spriza Inc. http://www.spriza.com a global social network for group prizes from major brands.
"It's no secret that the 18- to 34-year-old demographic is the most coveted one they are the future of any product and if you want to reach them then you have to have a social media strategy" says Danard who started his career a decade ago by founding an early social media site.
"Beyonc saved her record company plenty of money in traditional promotions which would have been all but useless since her target audience is on social media."
Danard discusses social media marketing and the trends that are currently unfolding.
About Robert Danard
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4 Emerging ConceptsTrends in Social Media Marketing
Dr. Anderson Uvie-Emegbo | credits: File copy
Once I was sitting with a group of experienced digital and social marketing specialists. As expected, the discussion turned to the state of their digital marketing initiatives. The common thread among these digital drivers was that it was becoming harder to sustain the level of interest their fans on social media had with their brands.
More worrying was that their digital and social marketing spending has been increasing over the past two years. It was time for a reality check. It was possibly time for a digital and social media refresh.
Keeping an organisations digital profile consistently on the fast lane can be an epic battle that sometimes defies the smartest of teams.
Like my friends, here are some ways to tell if your social media strategy needs a refresh:
Your fan base has stagnated
This is right. A brand I know was adding about 1,500 unique members weekly across its social community about a year ago. In the last few months, it has struggled to gain 30 new fans weekly. Where did all the growth go?
How much of the brands growth was organic? (Not much). How much of it was induced and sustained by paid digital marketing activities?(Most). What was the plan for growing its fan base through earned and owned media? (Cant say and if there was, its execution was suboptimal)
Even more important is the quality of its new fans. In the initial stage of growing a social community, the temptation is usually there to grow the numbers rapidly. Quality is sacrificed for quantity. I have always maintained that it is better to have a fewer and more passionate fans than to have many but disconnected fans. Quantity can become a distraction and it can give an undiscerning brand or its managers a false sense of achievement. If the growth of your social community has stagnated, do not despair. This may be the beginning of better things for you and your organisation. It may be a call to start afresh and achieve a better outcome this time.
It is only when digital and social goals align with overall corporate goals that social marketing becomes a business asset. For this to happen, every organisations social efforts should focus on attracting and retaining peculiar persons that fit into the profile of its target audience. Every other person is surplus to this requirement. Do not keep the excess baggage you are carrying. It is time to travel light. Let us stay focused.
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Signs your organisations social strategy needs a refresh