Mediaboss Marketing

Digital and social media marketing professionals in Ireland are gearing up for Measurement.ie, the countrys premier one-day conference on digital/social metrics and data analytics, which takes place in Dublins Abbey Theatre on Wednesday next, September 10.

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The event, hosted by MC Rick OShea, brings together senior digital marketing practitioners from Dublin and the UK to discuss the value of mining and measuring data in relation to online and offline campaigns. Speakers include Mat Morrisson (MediaCzar), Dena Walker (Head of Digital, Irish International), James Whatley (Social Media Director for Ogilvy & Mather Advertising, London), Joanne Casey (GlowMetrics), Barry Hand (Handmade Marketing), Shane McAllister (MobaNode), Beth Granter (Brilliant Noise), Matt Mooney (Client Director, Radical agency) and Paul Buckley (Head of Social Media, Aer Lingus).

BreakingNews.ie is proud to sponsor the event, and before the curtains are drawn back we spoke to conference organiser Damien Mulley as well as key speakers to discuss the thinking behind the conference, and what attendees can expect.

DAMIEN MULLEY

Conference organiser and Director, Mulley Communications

(Conference organiser Damien Mulley with JIll O'Sullivan, editor BreakingNews.ie)

With digital marketing, everything is measurable, explains conference organiser Damien Mulley. Its all about the numbers, but its about the right numbers. We know, for example, that the number of Facebook likes is not an effective metric when it comes to measuring online performance but what are the metrics we should be looking at? Additionally, one element of pushback that professionals working in the area often get from their bosses is the question of what is the return on my investment? or where is the value in this?

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Measurement.ie its all about the numbers

Introducing SocialZing: The ultimate all-in-one social marketing system.
SocialZing is the perfect social media marketing tool for your business! It #39;s no secret there #39;s a dramatic change taking place regarding the way agents and o...

By: EMPOWERMENTalist

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Introducing SocialZing: The ultimate all-in-one social marketing system. - Video

SEO and Social Marketing in Orange County CA
Next Level SEO group provides SEO and search engine optimization services. http://nextlevelseogroup.com.

By: Ray Thorsky

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SEO and Social Marketing in Orange County CA - Video

Some confusion seems to remain within businesses about the difference between employing social media for marketing, awareness and outreach, and developing a business-wide social strategy that includes the adoption of collaboration and social tools internally. As a result, social business remains a fertile ground for growth, as shown by Vanessa DiMauro's summary notes for the Leader Networks 2014 Social Business Benchmark Study.

The summary emphasizes the lack of internal social tool adoption. The results showed that only one in 25 businesses surveyed had robust social strategies, with social activities and the associated metrics divorced from any measurements of impact to organizational behavior. The strategic leadership for social media falls to marketing half of the time, but the same department is typically not responsible for setting the overall social business direction. The opportunity for internal social tool growth is significant, with the majority of survey respondents reporting the use of social media for external outreach but only 37 percent reporting a functional intranet.

Coherent Strategy

Midsize businesses moving towards social transformation can achieve that goal faster than their larger competition by developing a social strategy to target business-wide adoption rather than staged rollouts. The development of a coherent social business strategy is more than directing the IT department to provide additional communication technologies. Instead, it focuses on employing social tools that augment or even replace the existing core business processes. With a narrower focus than larger, diverse businesses, a midsize business is positioned to create a social strategy that drives successful business change.

Any business strategy will require input from both business and IT areas to ensure that social tools serve business needs and are compatible with existing data repositories. The business needs will guide where change will benefit the organization, and data integration allows for measuring the impact of social business tool adoption. As a business-wide strategy, measuring outcomes and adjusting the strategy accordingly is necessary to avoid continuing with changes that do not bring benefits.

Social data integration is not only for analytical investigations and executive reporting, but in many cases can be a regulatory business requirement. It can be necessary to ensure the business remains in compliance with data-retention regulations and e-discovery requirements. By recommending technologies that integrate the social tools with existing business data systems, the potential for additional data silos are eliminated and data management can remain streamlined.

This post was brought to you by IBM for Midsize Business. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet.

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Social Media Versus Social Business

Portsmouth, NH, (PRWEB) August 28, 2014

Good Squire Marketing, Inc. announced today its acquisition of Social FlyWay, a leading provider of consulting and social media services for companies throughout the midwest, Nevada and California. Based in Portsmouth, NH and anchored in the Greater Boston community, Good Squire Marketing designs, develops and manages both the brand and technical components that go into maintaining a competitive online presence.

David Stout, President of Good Squire Marketing, Inc. will lead the combined entity which will operate under the Good Squire Marketing name. The SocialFlyWay approach to social media strategy and micro content marketing is a welcome addition to the companys current service line of internet marketing and brand management services. Good Squires core services to date, have included web development, search engine optimization (SEO) and the design of sales collateral, trade show graphics and point of sale graphics. According to a June 2013 report from Moz, Social Metrics now account for an estimated 7.24% of the ranking factors considered by search engines. Social Marketing, as most consumers would view it, are also likely to include the 8.59% metic categorized under Domain-Level Brand Features.

When asked about his thoughts on this merger, Mr. Stout stated, Weve fully understood the importance of social media and the positive impact in can have on search based lead generation and customer service. Despite testing the waters with overseas firms and local boutique agencies, we had not been successful in finding a reliable partner, whos strategic approach to social media, price point and emphasis on customer service were on the same levels as our own. Our merger with SocialFlyWay allows us to round off the rough edges of our service offerings and provide expert social media solutions in the way they were meant to be usedbuilding meaningful connections and attracting ideal customers.

Social FlyWay Founder, Patrick Austin has accepted a new leadership role with Good Squire Marketing as their Director of Operations for the companys brand new location in Las Vegas. Mr. Austins focus will be on business development and to direct social media strategies for Good Squire clients. Mr. Austin expects to permanently relocate to the Greater Las Vegas area in the following months and plans to be an active contributor and advocate for small business.

Ive known Patrick Austin for more than 14 years and have collaborated with him on several projects to know how he responds under pressure. Im impressed by his accountability and Im excited by what he brings to the table for Good Squire and our clients. Mr. Austins track record for getting results and work ethic make him a perfect addition to an already strong Good Squire account management team, said Mr. Stout

When asked about his thoughts on this move Mr. Austin could not help but smile as he said, Im extremely excited to bring the methods and resources that Social FlyWay has developed to the Good Squire family. At Social FlyWay, we spent years perfecting cost effective and measurable solutions in social and this move just makes sense. I am looking forward to my role expanding the effective reach of Good Squire Marketing and to become a contributor to the Greater Las Vegas community.

About Good Squire Marketing Good Squire Marketing was established in 2008 and restructured as an S-Corporation in 2013 by David Stout in response to a noticeable lack of credible marketing firms that were specifically built to help small to mid-sized companies improve their performance. Recognizing the scale of this opportunity and its overwhelming potential, Good Squire further focused its target market to first help businesses in the health and wellness industry, green construction companies and manufacturers. Good Squire Marketings services are open to qualified businesses in all industries. For more information about Good Squire Marketings services or to discuss solutions for you, visit us online.

Link:
Social FlyWay Merges with Good Squire Marketing, Inc.