Archive for the ‘Social Marketing’ Category

Vaping campaign launched – gov.scot – The Scottish Government

Health warning as new Tobacco and Vaping Framework publishes.

A new marketing campaign informing parents, carers and school pupils of the dangers of vaping has been launched by the Scottish Government.

It comes as a new Tobacco and Vaping Framework is published, setting out actions which will be taken to create a tobacco-free generation by 2034.

The Framework for reaching the 2034 goal includes action to raise the age limit for sales of tobacco and plans to improve services to help people quit. In addition, the Scottish Government will continue to review what further action is needed to limit the appeal of vapes to children, young people and non-smokers during the first phase of the framework which will run until November 2025

The Take Hold marketing campaign will increase awareness of the harms and risks of nicotine addiction associated with vaping, with schools across Scotland provided with digital guidance packs and resources for posters along with radio and outdoor advertising. Its key message is that vapes may quickly become harmfully addictive for children and young people, affecting their concentration, mental health and mood.

Public Health Minister Jenni Minto said:

Smoking damages lives for people across Scotland, and is responsible for one in five deaths more than 8,000 lives a year. It causes preventable ill health and loss of life of loved ones, is a significant burden on our NHS and social care services, and is the leading preventable cause of health inequalities and costs the economy millions each year in lost productivity.

Although we have seen smoking rates decline, and Scotland has already introduced a range of world-leading tobacco control measures, we want to do more to help us achieve our goal of being tobacco-free by 2034. This framework will provide direction for a decade and allow us to be more responsive in dealing with a variety of nicotine and tobacco products.

E-cigarettes are one of a range of tools for adult smokers to quit smoking, but should never be used by young people or adult non-smokers. We must take action to prevent young people using vapes and becoming addicted which will damage their health, and thats why were launching a marketing campaign. It is much easier to never start than it is to give up.

Background

The Scottish Government will continue to work constructively with stakeholders and retailers and is still considering next steps on its consultation on tightening the advertising and promotion of vapes. Any measures taken forward will be in addition to those proposed under the UK-wide consultation on creating a smoke-free generation, which the Scottish Government is part of, and includes raising the age limit.

In addition, the UK-wide consultation contains proposals on the prohibition of disposable vape sales and other measures, which aligns with the Programme for Government commitment to tackle the environmental impact of single-use vapes.

The new action plan was developed through engagement with a working group of public health experts, including ASH Scotland, Public Health Scotland, Cessation coordinators, academics and The Society of Chief Officers of Trading Standards in Scotland. Engagement also included views from the Poverty Alliance Scotland and from the 11th Citizen Panel for Health.

Tobacco and Vaping Framework: Roadmap to 2034 - gov.scot (www.gov.scot)

Vaping addiction soon takes hold - NHS inform

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Vaping campaign launched - gov.scot - The Scottish Government

Accelerating South Australia’s future with seven innovative startups – University of South Australia

23 November 2023

The University of South Australias Innovation & Collaboration Centre (ICC) is excited to announce the next cohort of participants in its leading six-month accelerator program.

As the seven startups proceed through the ICCs Venture Catalyst program they will be supported through expertise, resources and funding to accelerate their businesses, taking them to market sooner as they cement their place in South Australias entrepreneurial ecosystem.

UniSA Deputy Director: Business Incubation Craig Jones says the diverse organisations joining the program this year include two social enterprises.

We have an exceptional group of startups within this cohort, with several looking to make transformative impacts within the medical sector, he says.

Being involved with these companies in their infancy allows us to push their potential on what could be possible, and the positive ripple effects that has on the wider South Australian community.

Calm-Vax co-founders Dr Sarah Sheppard and Kirsty Harvey are using their ICC opportunity to further build their business towards the goal of reducing needle-related anxiety in children, alongside secondary aims of improving community attitudes towards vaccinations and coping.

We are especially excited about the individualised business support provided as well as the connection, networking and mentoring opportunities, Sheppard says.

Hairy As founder Daryl McMahon aims to support a stronger, more equitable community through delivering steady funding to its social purpose partners through sales of its beard products.

I sawVentureCatalyst as an opportunity to get the support, expertiseand resources I need to take Hairy As from concept to launch and beyond, with a solid underpinning to ensure ongoing sustainability,he says.

eDON co-founder Supriya Dixit is looking to help hospitals address understaffing by enabling them to fill gaps in their rosters directly with qualified nurses, using a software solution her business has developed.

We feel that being immersed in the startup community will be immensely beneficial for our team and that being surrounded by other companies in their early stages will provide us with opportunities to learn from each other's progress, she says.

In joining the ICC community, these startups now have access to a pool of global industry experts who will help drive their progress over the next six-months, as well as a $10,000 stipend, tailored workshops, university resources and one-on-one mentoring.

The social enterprise component of the Venture Catalyst program is partly funded by the Pank Family, who support social innovation and enterprises developed by UniSA students, staff or alumni.

Find out more about the program at https://icc.unisa.edu.au/programs/venture-catalyst/#about-venture-catalyst

Innovation & Collaboration Centres 2024 Venture Catalyst cohort:

The 2024 participants began the 6-month accelerator program in October, with a four-week induction featuring workshops from leading industry experts.

Media Contact:

Georgia Minarelli M: +61 413 314 726 E: Georgia.minarelli@unisa.edu.au

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Accelerating South Australia's future with seven innovative startups - University of South Australia

Counting Castes & VotesThen? Decoding caste census politics: No one can diss the market, and no one dares d – Times of India

Counting Castes & VotesThen? Decoding caste census politics: No one can diss the market, and no one dares d  Times of India

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Counting Castes & VotesThen? Decoding caste census politics: No one can diss the market, and no one dares d - Times of India

FENIX Marketing and Mindpool Productions win Assegai Newcomer … – Media Update

The agencies say that as first-time entrants to the awards, and Joburg-based small players, they are proving they punch far above their weight.

Michael Chisnall, CEO and founder of FENIX Marketing, says, "Being recognised as Newcomer of the Year is no small feat for any agency; it's a remarkable achievement that the team is proud of."

"On top of that, bagging two Golds with Mindpool for our 'Karan Beef Making The Cut' campaign in the Social Media Campaign and Branded Content categories made it a special and memorable evening. Claiming three major awards in big categories up against the best in the industry only feeds our passion and drive,"Chisnall adds.

The Assegai Integrated Marketing Awards recognise and honour outstanding achievements in the ever-evolving world of marketing. Special Awards are also given on the night, and the Newcomer of the Year Award is eligible for all entries, irrespective of which category the work has been entered, as long as it is the agency's first time entering the Assegai Awards.

According to the agencies, the reason the campaign, 'Making The Cut', was a brilliant success was due to the unique concept and well-thought-out brand strategy, with quality content that was shared across multiple digital platforms, showing the audience's mutual love for comedy, braaiing and beef.

'Making The Cut' ran across digital and social media platforms and saw 12 much-loved South African celebrities facing BEEF, the KARAN BEEF mascot. Overall, the campaign received 79 million impressions on social media, showing the love South Africans have for comedy, according to the agencies.

All 12 episodes were aired on YouTube, Facebook, Instagram and TikTok every two weeks over seven months. Each episode focussed on BEEF 'roasting' different celebrities, including:

For more information, visit http://www.fenixmarketing.co.zaand http://www.mindpool.co.za.

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FENIX Marketing and Mindpool Productions win Assegai Newcomer ... - Media Update

Reputational Risk: The Hidden Dangers of Global Supply Chains – FiscalNote

While direct and indirect reputational risks originate from the actions of the company and its employees, respectively, tangential risks are those that result from the actions of a partner or supplier. Given the relative size of supply chains compared to individual companies, and the limited control organizations have over their suppliers (particularly those further down the stream), tangential risks that is, those that originate in the supply chain are the biggest looming threat for most businesses.

These risks may seem remote, Koneska explains, but even those that arise from fourth or fifth-tier suppliers pose a direct financial threat. Brands can no longer claim ignorance for what goes on in their supply chains; they must ensure that what happens upstream complies with both relevant regulations and the values the organization stands for.

Although supply chain risks such as disruptions and delays can damage a brands reputation for reliability, there are certain risks particularly those that put your consumers, or other communities or environments at risk that can be particularly damaging to corporate reputation.

As supply chains grow increasingly complex and reach all corners of the globe, the risk of non-compliance increases. Different countries laws, regulations, and cultural nuances make standardizing compliance and risk management difficult. But the consequences of non-compliance are numerous and include legal action, financial penalties, disruptions to business operations, and reputational damage particularly as it relates to ethics-related compliance issues.

Companies being aware of those regulatory developments and then what companies they're working with that are in those markets that are being impacted is going to be critical, says Joshua Haecker, FiscalNotes head of product, global intelligence.

Supply chains are a potential minefield for ethical and ESG violations. From social concerns such as forced labor and human rights, and environmental issues like waste management and greenhouse gas emissions, to governance matters such as corruption and bribery, the risks are numerous. Many companies will soon be even more exposed due to new regulations that require Scope 3 (supply chain) disclosures, such as Californias new climate disclosure bills (SB 261 and SB 253) and the European Unions Corporate Sustainability Reporting Directive.

Consumers, investors, and employees are paying more attention than ever to violations of ESG-related regulations and norms. A single event or story can quickly escalate to the scandal level, causing consumers to boycott, share prices to plummet, and leaving a lasting mark on a brands reputation.

Supply chains are heavily reliant on data exchanges and technology systems, and significant quantities of sensitive information are regularly passed along the stream. This makes supply chains uniquely vulnerable to cyberattacks such as ransomware, data breaches, and intellectual property theft. Aside from the direct effect these attacks have on the business, when news of security breaches reach mainstream media, brands can spend years building back trust with the public.

Even with comprehensive supply chain mapping, getting proper visibility and transparency from end to end can be difficult. The further down the supply chain, the greater the reputational risks become visibility declines as does control. When theyre aware of them at all, companies often only have indirect contact with their second-, third-, fourth-, and fifth-tier suppliers.

Managing these suppliers is more complex precisely because of the distance involved, says Koneska. Its not always within your power to control these risks. Though you may have a contractual relationship with third-party suppliers that gives you some leverage, their suppliers expose your brand to risk that you have very little control over.

Koneska explains that, until recently, contracts that outlined terms and conditions for lower-tier suppliers were deemed sufficient for risk management purposes. Increasingly, however, this is no longer enough.

There is no clear-cut solution for managing lower-tier supply chain risks, explains Koneska. Instead, there are different techniques used for different scenarios.

Some companies engage in selective due diligence when onboarding new suppliers, Koneska says, looking at their track record and their suppliers. Others will select a sample of third-, fourth-, and fifth-tier suppliers each year to assess, hoping that these samples are representative of the broader supply chain. Still, others will identify high-risk jurisdictions or sectors within their supply chains and conduct additional due diligence in these regions.

But Koneska sees limitations in each of these approaches. All of these exercises are one-off, she explains. They can give you a snapshot of whats happening right now, but they dont necessarily give companies a full picture of their supply chain risks and how these may evolve or change.

Haecker likewise believes that, while companies have methods to identify reputational risks, they often struggle to detect and address the full range of risks that could impact their business. You'll find technology out there that's really good at identifying cyber risks or data privacy risks or regulatory risks, but most companies can't afford to and haven't had time to investigate solutions to cover the full range of critical risks, he explains.

Supply chain risks that can affect a companys reputation need to be monitored and assessed in real time, a task that is best managed with the help of cutting-edge technology.

FiscalNote Risk Connector scans millions of websites every 15 minutes. It establishes connections across industries, detects emerging risks, monitors their evolution, identifies trends, and tracks their emergence. These proactive solutions track risks that arise or have already occurred within a network of vendor relationships.

FiscalNote Risk Connector gives a comprehensive view of the entire supply chain, says Koneska, extending further into the fourth and fifth tier and beyond. By mapping the complex relationship between companies and their suppliers, Risk Connector reveals where certain risks lie in your supply chain, as well as the nature, severity, and spread of these risks. Having a detailed and near-real-time map of your supply chains risk hotspots puts your brand on the front foot and allows your team to pre-empt potential negative events, swiftly managing crises if and when they occur. When it comes to corporate reputation management, timing is everything every minute counts.

Ultimately, a supply chain is only as strong as its weakest link and it only takes a single event with one supplier to cause lasting and widespread reputational damage. In todays corporate climate, supply chain risk management must be a core feature of broader risk management strategies.

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Reputational Risk: The Hidden Dangers of Global Supply Chains - FiscalNote