10 Surefire Marketing Tips for Law Firms
Law firm marketing involves an increasingly important online involvement and specifically on social media. As marketing budgets grow there are a variety of alternatives that present themselves to law firms seeking to establish their brand and become more competitive.
Marketing consultant Jonha Revesencio recently published 10 surefire marketing tips for law firms on the Huffington Post.
Check these out:
1. Previous Clients Are Potential Current Clients Never discard client contact information, no matter how old or possibly out of date it may seem. All former clients need to be contacted, preferably by phone if you have the manpower and means, or by mass email campaigns, to let them know you are still in business and ready to service their needs. Offer a discount for returning clients. A free consultation on wills or a living trust, for instance. 2. Set Aside a Minimum of 2.5 Percent of Your Revenues to Marketing
That 2.5 percent cut doesnt include the wages of the individuals you will have employed to execute the work. This money is allocated to creating effective branding, on getting clients or customers out to luncheons. These are all effective marketing techniques. Indeed, you must invest at least 2.5 percent in marketing; otherwise you are wasting your time.
3. Use Multimedia Such as Videos and Pictures to Liven up Your Website
Producing videos isnt hard at all, and can be done very easily. In fact, without video, you are actually missing out on an excellent marketing strategy. Your branding is improved, and you become more noticeable. Your message can be conveyed more effectively.
4. Word of Mouth Is a Brilliant Thing
One of the most powerful marketing forces is word of mouth, meaning that satisfied clients will refer their colleagues and friends to you, which can be more effective than many other marketing techniques. You must try to increase word of mouth referrals, and while you cant control word of mouth directly, you can surely affect it indirectly by the service you give, and by not being afraid to accept and act on negative client input.
5. Trade Associations Are Great Places for Networking
Excerpt from:
10 Surefire Marketing Tips for Law Firms