Mediaboss Marketing

The future of marketing is visual.

At least that's what about 3,000 marketers told online social media magazine Social Media Examiner in this year's Social Media Marketing Industry Report.

According to the report, marketers value social media marketing--especially visual marketing--more highly than ever before.

With 92% of marketers indicating that social media is an increasingly essential tool, there is also a growing trend towards using (or planning to use) visual content on more traditional platforms such as Facebook and Twitter. Additionally, there has been an uptake in marketers using visually based platforms such as Pinterest, YouTube, and Instagram.

Marketers are now looking to create original visuals and videos to engage audiences, and theres no question that marketers need to think about shifting their content strategy that way.

If you don't want to take my word for it, here are six findings from the report to back this assertion up:

One of the data points that quite surprised me was that marketers with longer experience in the industry rate the importance of visual networks, such as Pinterest, YouTube, and Instagram, higher than their less experienced colleagues.

According to the report, marketers with less than 12 months experience with social media marketing select Facebook as their No. 1 choice of the platforms they use, followed by Twitter and LinkedIn.

For marketers who have been employing social media marketing for one to two years, Facebook and Twitter remain the top two choices. However, the use of YouTube rises from 37% to 63%, Pinterest rises from 32% to 46%, and Instagram from 15% to 26%.

When you start looking at the platforms used by marketers with more than five years experience, the move towards more visual platforms is even more marked. YouTube is now the fourth most popular platform with 74% of marketers active on it, while Pinterest is used by 66% of marketers and Instagram by 47%.

More here:
Why Marketers Love Instagram And Pinterest

By Matt Pillar, editor-in-chief, Integrated Solutions For Retailers

June 2014 Integrated Solutions For Retailers

Apparel retailer American Giant measures social marketing impact in real time with its SaaS-based referral marketing platform.

With just a little more than two years in business under its belt, American Giant is a start-up retailer on paper. But what the company lacks in history, its more than made up for in its baptism-by-fire experience with the fundamentals of e-commerce. When American Giant launched in February 2012, its motives were simple and pure. The company believed the world needed a better hoodie. In fact, it believed the world needed a complete line of high-quality yet affordable Americanmade casual wear. It needed sweatshirts, T-shirts, and sweatpants that fit better, looked better, and lasted longer than the market standbys. We identified a false choice consumers faced in the cotton casuals market. They were forced to either tolerate poor quality or out-of-reach prices, says Don Pillsbury, VP of sales and marketing at American Giant. So the company invested heavily in construction and design. It spent eight months testing and rejecting fabrics until it found the one it felt was worthy of constituting the iconic brand it believed it was building. It invested in U.S. manufacturing facilities. Then it went to market, with little more than high hopes and an e-commerce engine at http://www.american-giant.com.

Read more:
Referral Marketing Drives Double-Digit Sales

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Tim Hudak has the most engaged Facebook fans. Kathleen Wynne has about 20,000 more Twitter followers than her nearest political rival. Andrea Horwath updates her Facebook page the most often.

But despite these successes, Ontarios political leaders appear to be missing social media marketing opportunities while on the campaign trail.

The Star compiled data on the three main leaders leading up to and including the first days of the campaign to determine how they stack up on Facebook, Twitter, Instagram, YouTube and elsewhere.

While there are clear differences as far as how many potential voters are hearing and interacting with party messages, none of the three leaders appear to be taking full advantage of their social media footprints leading up to the June 12 Ontario election .

It kills me that theres so much opportunity for them to do a better job (on social media) and theyre not, says Bhupesh Shah, co-ordinator of Seneca Colleges Social Media graduate certificate.

Compared to social media savvy politicians like Calgary Mayor Naheed Nenshi or U.S. President Barack Obama, the major Ontario party leaders arent as sophisticated, Shah says.

These three guys dont have a clue, relatively speaking.

None of the candidates are particularly active on YouTube, which Shah says is a perfect platform for air-time-hungry candidates. YouTube has been embraced by many politicians who see the advantages of an interruption-free way to speak directly to would-be voters.

And while the leaders are focused on spreading the word about their policies and campaign promises, they are missing the chance to share their human side, Shah says. The leaders could be harnessing memes and expressing a sense of humour with playful, off-the-cuff videos to show their human side and endear them to supporters, he suggests.

Interactivity is also an issue for all three candidates. The data shows there is a lot of one-way broadcasting of messages and photos without replying to the public.

Original post:
Analysis: Social media on the provincial campaign trail: how the leaders compare

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