Archive for the ‘Social Marketing’ Category

Vital Signs: Health WorkerPerceived Working Conditions and … – CDC

This study provides evidence that during the COVID-19 pandemic, U.S. health workers experienced larger declines in a range of mental health outcomes than did essential and other workers, with the exception of general happiness, which was lower in essential workers. These data support the imperative for action to create a system in which health workers can thrive, as described in the U.S. Surgeon Generals 2022 report Addressing Health Worker Burnout, (8) which notes that distressing work environments contributed to a record high number of health workers quitting their jobs. A population-based cross-sectional study in Norway in early 2020, at the beginning of the pandemic, reported lower levels of anxiety and depression among health care workers compared with other workers (13). In contrast, the current report finds that U.S. health workers reported a larger increase in number of days of poor mental health and burnout in 2022 compared with 2018 than did other workers, with nearly one half (46%) reporting burnout in 2022. U.S. health workers were also more likely than were other workers to report negative changes in working conditions during that time. In 2022, the prevalence of reported health worker harassment more than doubled, and the very likely intention to find another job increased by almost 50%. Negative working conditions are associated with higher prevalences of depressive symptoms (1,2), self-rated poor health (14), and turnover intention (8). Accordingly, the American Public Health Association and the International Labour Organization promote decent work (e.g., work that provides security and social protection; a fair income; and opportunities for growth, development, and productivity) as a public health goal fundamental for protecting workers.

This report identifies modifiable working conditions that contributed to poorer mental health among health workers and suggests preventive actions for employers. Previous research found job stress interventions that changed aspects of the organization (e.g., increased manager social support) were more effective than were secondary (e.g., screening for stressors) or tertiary (e.g., individual stress management) (15) interventions. A recent review of management interventions suggests that training managers on mental health awareness and ways to support workers and improve safety culture shows promise for reducing worker stress and improving well-being (16). Working conditions that support productivity and foster trust in management might be more readily addressed than providing sufficient staffing, which can be challenging in resource-constrained settings. More positive psychosocial safety climates, which include management prioritization of psychological health and stress prevention, were associated with lower burnout symptoms among health workers in this study. Previous research has demonstrated the link between psychosocial safety climate and reduced exhaustion, improved worker well-being, and improved engagement (17). Organizational policies and practices can be modified to improve security and reduce threats of violence. The International Organization for Standardization provides guidelines for managing psychosocial risks in the workplace to promote worker safety and health.**** Employers can also make changes that increase participation in decision-making and reduce workloads. Evidence suggests that attention to such protective aspects of work could reduce the number of days of poor mental health and prevalences of burnout and turnover intention (18). Recent reviews note the limited number of organizational intervention studies addressing health worker mental health (16,19), reinforcing the need for researchers to join health employers, government, labor, and professional organizations in implementing effective organizational interventions and documenting their impact.

CDCs National Institute for Occupational Safety and Health (NIOSH) has implemented efforts to promote the mental health and well-being of health workers. One is a national social marketing campaign, Impact Wellbeing, which emphasizes primary prevention strategies such as worker participation in decision-making, supportive supervision, and increasing psychological safety for help-seeking (20). NIOSH has also developed burnout prevention training for supervisors of public health workers. Through these efforts, as noted in the Surgeon Generals report (8), the emphasis is on improving the work environment to support mental health, rather than asking workers to be more resilient or to fix problems themselves.

The findings in this report are subject to at least six limitations. First, the data are cross-sectional; causation cannot be inferred, and alternative explanations for the findings are possible. Second, these data are self-reported and subject to biases associated with recall and social desirability that could affect participant response. Third, because of administration during the pandemic, the 2022 GSS used mixed methods, including face-to-face and telephone interviews, and online administration; the 2018 survey was conducted using only face-to-face interviews. Use of these different methods might have influenced response rates and self-reporting of symptoms. Fourth, data were weighted to be nationally demographically representative, but were not adjusted for industry, occupation, and work setting. Fifth, a relatively small number of health workers were included in the 2022 sample. The fourth and fifth limitations might limit generalizability. Finally, measures of symptoms for anxiety and depression were not available in 2018, which precludes prepandemic comparisons.

Health workers continued to face a mental health crisis in 2022. Improving management and supervisory practices might reduce symptoms of anxiety, depression, and burnout. Protecting and promoting health worker mental health has important implications for the nations health system and public health. Health employers, managers, and supervisors are encouraged to implement the guidance offered by the Surgeon General (8) and use CDC resources (20) to include workers in decision-making, provide help and resources that enable workers to be productive and build trust, and adopt policies to support a psychologically safe workplace.

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Vital Signs: Health WorkerPerceived Working Conditions and ... - CDC

How apps and influencers are changing the way we sleep, for better … – UNSW Newsroom

This is the final article in The Conversations six-part series on insomnia, which charts the rise of insomnia during industrialisation to sleep apps today. Read other articles in the series here.

Insomnia is not just a personal issue that affects an individuals health and wellbeing. Its a public health issue, affecting public safety. Its a socioeconomic issue, as poorer sleep is linked to a lower education and income. And, increasingly, its a commercial issue.

The global insomnia market is expected to reach US$6.3 billion by 2030, driven by increased diagnoses and therapy, as well as sleep aids, including sleep apps.

There are numerous digital devices and apps to help people sleep better. You can buy wearable devices, such as smartwatches and smart rings or wristbands, to digitally monitor your sleep. You can download apps that record how long you sleep and where you can log your tiredness and concentration levels.

Some devices are designed to promote sleep, by generating white or brown noise or other peaceful sounds. You can also buy smart pillows, mattresses and a range of smart light-fittings and lightbulbs to help track and improve sleep.

Such technologies operate to digitise sleep as part of the quantified self. They render sleep practices and bodily responses into data you can review. So these devices are promoted as offering scientific insights into how to control the disruption to peoples lives caused by poor sleep.

You can listen to sleep stories bedtime stories, music or guided meditations meant to help you sleep. Then there are the sleep blogs, podcasts and social media content on TikTok, YouTube and Instagram.

Where there is social media content, there are social media influencers sharing their take on sleep and how to get more of it. These sleep influencers have accumulated large numbers of followers. Some have profited, including those who live-stream themselves sleeping or invite audiences to try to wake them up for a price.

There may be benefits to joining online communities of people who cant sleep, whether thats in an online forum such as Reddit or a specially designed sleep improvement program.

Sharing and connection can ease the loneliness we know can impact sleep. And technology can facilitate this connection when no-one else is around.

We know social media communities provide much-needed support for health problems more generally. They allow people to share personal experiences with others who understand, and to swap tips for the best health practitioners and therapies.

So online sharing, support and feelings of belonging can alleviate the stresses and unhappiness that may prevent people from finding a good nights sleep.

But there are some problems with digitising sleep. A focus on sleep can create a vicious cycle in which worrying about a lack of sleep can itself worsen sleep.

Using sleep-tracking apps and wearable devices can encourage people to become overly fixated on the metrics these technologies gather.

The data generated by digital devices are not necessarily accurate or useful, particularly for groups such as older people. Some young people say they feel worse after using a sleep app.

There are also data privacy issues. Some digital developers do not adequately protect the very personal information smart sleep devices or apps generate.

Then, theres the fact using digital devices before bedtime is itself linked to sleep problems.

Other critics argue this intense focus on sleep ignores that sleeping well is impossible for some people, however hard they try or whatever expensive devices they buy.

People living in poor housing or in noisy environments have little choice over the conditions in which they seek good sleep.

Factors such as peoples income and education levels affect their sleep, just as they do for other health issues. And multiple socioeconomic factors (for instance, gender, ethnicity and economic hardship) can combine, making it even more likely to have poor sleep.

Sleep quality is therefore just as much as a socioeconomic as a biological issue. Yet, much of the advice offered to people about how to improve their sleep focuses on individual responsibility to make changes. It assumes everyone can buy the latest technologies or can change their environment or lifestyle to find better sleep health.

Until sleep health inequalities are improved, it is unlikely digital devices or apps can fix sleep difficulties at the population level. A good nights sleep should not be the preserve of the privileged.

Deborah Lupton, SHARP Professor, Vitalities Lab, Centre for Social Research in Health and Social Policy Centre, and the ARC Centre of Excellence for Automated Decision-Making and Society, UNSW Sydney

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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How apps and influencers are changing the way we sleep, for better ... - UNSW Newsroom

Business of Home – Business of Home

Digital Marketing Coordinator

Company: Innovations in Wallcoverings Inc.

Duration: Full-time

Date Posted: 10/10/23

Category: Sales & Marketing

Location: New York

Salary: 50-100k

Innovations is looking for a Digital Marketing Coordinator to join our Marketing Department to assist in the development and execution of marketing plans for our website, social media, and email campaigns. We are looking for a creative individual with a background in the design industry preferred. The position is based in our head office in Soho and reports to the Marketing Manager.

Website Manage all content for the website Work on implementing new website features and design with web developer Update and maintain website imagery and product content Add new products to the website Maintain and update client installations for website Update and add press coverage, catalogs, videos, news, etc to website as needed Monthly report and review of website analytics Keep marketing database up to date

Social Media Management of accounts for all social media platforms (Instagram, Facebook, Pinterest, and LinkedIn) Community management for all platforms Coordinate schedules and posting of content across all platforms Ensure consistent brand imagery and message is maintained across all platforms Grow and develop following and engagement Source client installation photos posted to social media for our use Report analytics

Email/Newsletters Create and send out weekly product newsletters and other emails (company news, invitations, etc) using Mailchimp Update and maintain email database Monthly report and review of website analytics

Tradeshows Help plan and execute regional tradeshows including BDNY and smaller regional shows Assist on site as needed with local tradeshow booth installation

Photoshoots Help plan and execute seasonal collection photoshoot Take photography of product swatches as needed Take photography for social media of projects, products, etc as needed Scan and format product swatches Work on creating image renders

Hybrid Schedule, 3-4 days in office per week 3+ Years of Professional Experience in Digital Marketing, Design Industry experience preferred Bachelors Degree Excellent communication skills (written and oral) and attention to detail Strong creative skills, written and visual Excellent organization and time management skills Team player, willing to help out with any task on our small team Experience or knowledge of the interiors, design, or luxury goods industries Must be comfortable working with: -Social Media Management Platforms -Mailchimp -Microsoft Office Suite -Adobe Creative Suite -Website Content/Database Management

For over 45 years, Innovations has been committed to forward-thinking design and creating wallcoverings that transform interiors. As pioneers in the industry, we introduced many firsts by experimenting with new materials and design techniques. From our inspired products to our highly regarded service, we are dedicated to elevating the shopping experience every step of the way.

HR

Director of HR

recruit@innovationsusa.com

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Business of Home - Business of Home

We Are Social Report Explores Trends Affecting the Future of … – Little Black Book – LBBonline

Global socially-led creative agency We Are Social has released Future of Influence, a report which examines how influencer marketing is set to evolve over the next few years.

The report is based on a series of recent events run by the agency, which were informed by expert interviews, from academics to journalists to creative technologists, as well as creators themselves. It focuses on three key areas across culture, technology and the creator economy.

Collective Influence: Creators and influencers have been working on their content in isolation. In the increasingly saturated field in which they operate, this is leading to burnout. As a result of this, influencers are banding together in collectives to share the burden of the creative process. Be it hype houses, metalabels, or media collectives, influencers create economic, emotional, and creative alignment between collaborators. Rather than everyone competing for the same pie, thanks to these collectives, they are now engaging in co-opetition.

Human Only > Humans Extended: Advances in technology inevitably lead to questions around how it will negatively affect humans and their influence on the world. In this particular case, it is whether AI, which now gives anyone with a device and Internet connection the power to create anything from their imagination, will drown out creators. Influencers are harnessing new technology, creating alternative revenue streams and extending their influence beyond the typical means of a human life into different elements of the Web3 world.

New Patronage: Creators have major cultural clout with large dedicated communities who have helped shape their careers and make them who they are. But in a saturated market, theres a recognition to rethink revenue streams. Having built a fandom from scratch as well as learning a variety of desirable skills along the way and having an entrepreneurial spirit, theyre moving away from endorsement and taking creative control by launching their own creator brands.

Paul Greenwood, head of research and insight at We Are Social said, Influencer marketing has changed beyond recognition over the last few years and this is set to continue. Everyday individuals have mastered the art of audience captivation, and alongside this, technology has accelerated, bringing with it many new opportunities for savvy creators.

Whether its influencers pooling their skills, audiences, and resources in support of a larger creative vision or purpose, getting ahead of AI and fakery, or putting their creative skills to use with new entrepreneurial endeavours, the world of influence is shifting. We hope that the Future of Influence report will give marketers a head start when it comes to understanding this new generation of online talent.

Download the free Future of Influence report here.

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We Are Social Report Explores Trends Affecting the Future of ... - Little Black Book - LBBonline

LadBible Increases Revenue by Shortening Content – Adweek

Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social Media Week Europe. Its scale offers it the opportunity to drive meaningful revenue from short-form, where other publishers would struggle due to the comparatively lower CPMs.

In the fiscal half-year ending in July, the youth-focused publisher saw its indirect social revenues grow 13%, to $18.8 million, by increasing its viewership on Facebook, YouTube and Snapchat, according to public filings.

The growth on these platforms, which offer publishers revenue-share agreements that pay out based on impressions, has helped LadBible fund growth on TikTok and Reels, which do not yet offer such splits.

We have direct revenues that were getting through brands and commercial partnerships, and then all the indirect revenues that were sharing with the platforms, said Lindsay Turner, director of marketing and communications at LadBible Group. And underneath that, we have loads of different capabilities.

LadBible has achieved this growth, in large part, by tweaking its content strategy on Facebook, according to operations lead at LadBible Group, Jack Strong-Jones.

Last fall, roughly 95% of LadBible content on Facebook was three minutes in length or more, said Strong-Jones. For years, Facebook incentivized publishers to produce three-minute videos by boosting their reach and, in the process, improving their monetization.

But as the Facebook algorithm shifted to prioritize shorter-form content, LadBible saw the CPMs and distribution rates of its 60-second videos pick up, which prompted the publisher to lean into the trend. Now, 90% of LadBible content is 60 seconds or less, according to Strong-Jones.

This pivot allowed the publisher to grow its audiences on its most lucrative platforms. Across the LadBible Group portfolio, its total follower count has risen from 29.8 million to 45.8 million as of January, according to a Press Gazette analysis, a 65% increase. Total video views rose from 2.5 billion to 7.4 billion from 2021 to 2022.

This uptick in viewership and its corresponding boost in revenue has led to investing more resources in other platforms, specifically TikTok and Instagram Reels, according to Turner.

On TikTok specifically, the popularity of the cheeky publisher has skyrocketed, and it now boasts nearly 13 million followersmore than any other news brand, the publisher said.

But while TikTok and Instagram have seen massive spikes in usage, they have yet to introduce a revenue-sharing program for publishers.

That means the publisher can only monetize its TikTok and Reels presences with branded content, making the platforms an investment in the future rather than a source of immediate commercial returns. Its direct revenue, which encompasses these kinds of branded deals, rose 9% year over year to $14 million.

TikTok is expected to debut a CPM product, but LadBible has no insight as to when that will happen, said Jack Cowin, the director of client solutions at LadBible Group.

Until it does, publishers will have to rely on striking branded content partnership deals with businesses looking to reach its coveted audience of 16-to-34-year-olds, Cowin said. In the last year, LadBible has worked with brands including Vodafone, Google and Disney to produce branded social assets.

The strategy reflects the adaptability required for social publishers to thrive, as shifts in algorithms and consumer preferences mean LadBible must continuously adapt if it wants to maintain its connection to its followers, according to Strong-Jones.

We highly recommend that youre doing at least one thing that is a little bit different from the rest of what you are doing, Strong-Jones said. Otherwise, youre not going to be able to spot when something changes when the market shifts.

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LadBible Increases Revenue by Shortening Content - Adweek