Although Social Media Examiners 2013 Social Media Marketing Industry Report states that 88 per cent of marketers want to find out how to best engage with their audience on social media, are they?
Marketers say that one of their top goals for using Twitter is to improve engagement, but surveys still show that increasing brand/product awareness is trumping improving engagement as goals. Brand/product awareness tends to come in the form of broadcasting or promotion. In fact, e-Consultancy recently noted that 25 per cent of top brands still use Twitter for broadcasting rather than engagement. What happens when brands do this is they lose credibility and trust by prospects who might want to do business with them. After all, people want to do business with people who genuinely understand them and want to help them. Therefore, arent brands just sabotaging themselves considering another top goal for using Twitter is lead generation?
What can you do to improve your engagement on Twitter?
Understand the difference between engagement and broadcasting
Engagement is a conversation that is always a two-way street. It is not telling someone about your latest product you want them to try. Sometimes we forget that we are communicating with an actual person, not their profile. Remember social media interaction is human-to-human.
Shift your Twitter plan
This makes you listen, engage, help and then broadcast and promote, in this order. This is my position which I discuss often.
Close monitoring
Monitor your followers and mentions regularly and respond timely to comments. Especially in the case of customer service questions and comments, ensure your response time is within four hours.
Make social listening a very high priority
Follow this link:
You can improve your Twitter engagement
(PRWEB) May 15, 2014
The 10 best Social Media Marketing agencies for Publications companies have been named by bestseos.com for the month of May 2014. Each month the independent analysis team spends time identifying and reporting the best Social Media Marketing agencies around the world to assist businesses in selecting the best agency to meet their specific needs. The primary goal of bestseos.com is to assist clients of web marketing agencies in looking for strong agencies based on established standards created by researchers and industry analysts. The resulting standards are used to identify which solutions produce the best experience for clients with updates on a monthly basis.
To view the recommendations of the top Social Media Marketing firms in the Publications industry click here.
While many Social Media Marketing firms for Publications companies are considered for the in-depth evaluation process each month only the best firms are featured in the rankings. The rankings are revised each month in order to account for the latest developments and achievements of competing firms in areas most commonly associated with exceptional results. The five areas of evaluation used to determine the best firms include reporting, ad creation, targeting, automation, and CPA minimization.
ABOUT bestseos.com
bestseos.com is an established independent research firm for Publications companies focusing on the evaluation and ratings of Internet marketing services all around the world. The ratings are formulated by the independent research team each month to showcase the top Social Media Marketing services based on their accomplishments and their rating achieved through the proprietary evaluation process.
Those interested in being evaluated can visit:
http://bestseos.news-prs.com/us/apply-for-rankings
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Ten Top Social Media Marketing Companies in the Publications Industry Named in May 2014 by bestseos.com
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