Mediaboss Marketing

Population Services International (PSI) is a leading global health organization with social marketing and social franchising interventions in Vietnam to address HIV/AIDS, Hepatitis C, Safe Water/Hygiene, Tuberculosis and Hypertension. PSI uses private sector approaches to improve the health of Vietnams low-income and vulnerable communities in close to 20 provinces.

Working in partnership with the Government, private sector and civil society partners, PSI harnesses the power of markets to empower underserved populations to lead healthier lives. For more information: http://www.psi.org

PSI currently seeks a full-time, highly creative professional who is interested in applying their commercial marketing expertise to join our dynamic, results-focused team in Hanoi. Are you passionate about communications? Do you feel you have more to give? Get us to notice you and join our team!

Job Title: COMMUNICATIONS SPECIALIST

Reports to: Country Director

Job purposes: The Communications Specialist will play a key role in developing creative consumer-focused messaging and communications materials to motivate behavior change. S/he will leverage experience in commercial marketing to develop engaging, out of the box, purposeful and locally appropriate social marketing campaigns. S/he will identify and apply cost-efficient channels to implement multi-channel campaigns using social media, online, outdoor billboards, print, community engagement and other channels as appropriate. S/he will lead the design of 360-degree campaigns that engage people and make them want to know more. This position will help expand PSIs partnerships with marketing agencies and other partners involved in social mobilization and nudge communication. S/he will work closely with advertising agencies as well as governmental agencies and partner organizations. S/he will work with the most creative and committed people working in in South East Asia.

Major duties:

Selection criteria

Interested candidates are requested to submit detailed curriculum vitae (CV) with a letter of interest indicating the position you are applying for as well as copies of relevant certificates/degrees no later than 17:00, May 25 , 2014 to HR Department, PSI Vietnam; Address: 11th Floor, VINAFOR Building, 127 Lo Duc Street, Hai Ba Trung, Hanoi; Email: hr@psi.org.vn; Only short-listed candidates will be contacted for interviews. Please do not contact via telephone. Dossier will not be returned

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Communication Specialist

Anybody can sign up for a social media account and understand its general premise. Does that make you capable of using it for business? Like anything in business, social media (done right) requires extensive experience and understanding of people, some technology and most importantly marketing.

Primarily, social media users fail in one of two areas: understanding that social media fits into the larger part of a companys overall marketing goals, and the ability to see correlations between activities on social media and quantifiable ROI. (Like in grade school math class, you dont get credit if you dont show your work.)

You or your social media marketing pro might be using social media the wrong way if:

You dont measure ROI

Utilize basic tools like Facebook analytics (which is free, by the way) to understand what your customers really respond to. Notice whatever seems to help you generate more likes, clicks and reach. Then, use tools like Google Analytics to see how the traffic is converting on your website. If you want to get a bit more robust, try simple, yet powerful analytics tools like Simplymeasured.com. They will help you stay connected with your audience and keep them interested, as long as you can interpret them correctly.

You call yourself a guru or something similar

Keep your titles professional, people. Using a term like guru usually screams that youre a refugee from another industry and dont really know what youre doing. Anybody who has been in the marketing industry wants to create a professional appearance. Let others call you a guru if theyd like.

Youre not working with other departments in the business

Social media marketing is most efficient and effective when its coordinated with your companys branding team, email marketing team, advertising team and other various marketing departments. For instance, your web marketing team can help drive your social media communities growth by linking back to your companys social networks. Alternatively, you can gain potential leads that can convert into sales by driving traffic back to the website through content marketing. If you create original content and you work intra-departmentally, you will then be a social media rock star.

You are not identifying key influencers or competitors

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Is Social Media Working for You?

Houston, TX (PRWEB) May 13, 2014

Almost a year ago, 2 veteran Vine users, Frank Danna and Hunter Harrison, began receiving requests from global brands to produce short-form video content. The social marketing work produced by both have been acclaimed; Danna and Harrison have been featured by the Tribeca Film organization and have been nominated for Shorty Awards. Eyes on the stars, Danna and Harrison took the opportunity to give their social voice a direction by teaming up and forming parabox creative. In the short span of the companys inception they grew a following and a reputation that garnered demand from brands such as Chevrolet, The Home Depot, Samsung and Pillsbury.

Harrison comments on the acquisition, "We viewed this partnership as a strong opportunity to meet an overwhelming demand by giving parabox an infrastructure that will greatly enhance our production capacity and value. The importance of mobile advertising strategies is increasing at a rapid pace and our goal is to be on the forefront of that wave."

Softway Solutions grows its business to meet the demands of their audience and the market they serve. Eleven years of service and Softway Solutions has learned to follow the smoke, because where there is smoke there is usually fire. Utilizing short-form video on platforms such as Vine and Instagram is currently the fire burning in the social media world. Jarrod Payne from Milward Brown South Africa contributed to Brown's Digital & Media Predictions 2014 with, "The popularity of micro-video ads, coupled with the ease with which the content can transcend the mobile, tablet, PC and even TV gap, could eventually result in micro-video becoming the most portable video format across screens."

The acquisition of parabox creative is an aggressive move for both companies to position themselves at the forefront of brand management through social marketing. Softway Solutions is equipped with 200+ associates specializing in multimedia, graphic design, marketing and a host of software development specialties. The aspirations and vision of parabox creative paired with the deep well of unique talent at Softway Solutions will prove to produce memorable and show-stopping communication assets.

Mohammad Anwar, President of Softway Solutions, comments, "Fifteen seconds of consumer engagement is more valuable than most people realize. We want to work with the innovative brands embracing short-form video. Utilizing social platforms to springboard brand awareness, we believe in communicating in small bits to expand upon and create meaningful experiences that people want to be a part of."

Softway Solutions is an interactive marketing agency delivering seamless digital integrations since 2003 and currently employs over 200 full-time staff members in Houston, Texas, USA and Bangalore, India. Offering services such as multimedia, graphic design, software development and internet marketing the company focuses on providing digital products that drive profitability. This attention to maximizing return on investment has served as a key element of Softway Solutions' growth; the company has been named one of Houston Business Journals Fast 100 in both 2011 and 2012.

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Fifteen Seconds or Less, Short-Form Video Captivates Softway Solutions

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