Mediaboss Marketing

X, formerly known as Twitter, is undergoing the first real test of its approach to content moderation since Elon Musk took over the app in late October. Hamas attacks on Israel over the weekend, and Israels strikes in retaliation, exploded over social media, including X.

Viral moments from conflict zones, often uploaded by citizens, have been a key part of Twitter since its founding in 2006, punctuated by moments such as the Arab Spring and Black Lives Matter protests in the next decade. Misinformation has long been an issue on the platform, too: In February of 2022, when war broke out in Ukraine, accounts went viral on Twitter and other platforms for sharing purported attacks that were actually video game footage.

The difference this time is how Musks X has changed the nature of verification on the platform. For the most part, a blue check mark only denotes the poster has paid for Twitter Blue, not that they are a verified public figure or media outlet. Also, Musk has introduced revenue sharing with Twitter posts, giving them a financial incentive to prioritize virality.

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X's War Moment; Parade's Influencer Marketing Costs - The Information

Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion.

In a conversation with Adweeks Brittaney Kiefer during Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brands deliberate year-round commitment to investing in the LGBTQ+ community.

We say pride 365 because we want to be able to be able to work with this community 365 days of the year and not only put our rainbow flags up during pride month, said Wills.

Booking.com launched its inclusive hospitality training initiative, Travel Crowd, to make LGBTQ+ travelers feel more welcomed by hoteliers in 2021. By training the lodging staff for free on the unique challenges faced by the community, the online travel agency has reached a milestone of 50,000 properties across 120 countries this week, according to Wills.

Booking.com is one of a few brands actively prioritizing investments in understanding the LGBTQ+ community. Transgender influencer Dylan Mulvaneys critique of Bud Light for its tame response to a transphobic backlash led to a 24.6% sales drop for Bud Light, according to Forbes.

As a brand, you have to accept that if youre going to be part of this fight, youre going to get backlash, said Jack Hyslop, video editor, Coolr, at Social Media Week. But its about knowing how to deal with that backlash.

In response to a public question on how brands that have previously shown support for the LGBTQ+ community can take a more proactive role, Jen Leung, director of social and communications planning at Leo Burnett U.K., highlighted Absolut Vodka. The brand shifted its strategy towards building enduring partnerships with the LGBTQ+ community, demonstrating a commitment to ongoing engagement and support, noted Leung.

[Absolut Vodka] has been around supporting the community for 40 years, said Leung. It all started with a one-page ad in Advocate, a U.S LGBTQ+ publication. Theyve come such a long way since then.

Addressing the diversity within the LGBTQ+ community, comprising numerous subcultures, Leung emphasized the importance for brands to invest time in understanding this multifaceted community. Brands should offer access to tools and resources and actively involve community members in meaningful conversations as part of their approach to engagement and support, Leung said.

Its not just trying to check off your marketing budget and say, weve got to target the queer community, now on to the next one. But really figuring out long-term partnerships, said Leung.

Wills pointed out that, internally, encouraging inclusive language and getting everybody on the same page on whats culturally acceptable is important. Booking.com uses its Employee Resource Group (ERG) to address this.

Similarly, Hyslop highlighted the value of having sincere conversations with compassion to ensure that people from the community feel embraced within a companys culture.

Everybody comes from such different countries where something acceptable in one country is not acceptable where they are now, said Wills. Have real representation from the community on these ERGs on how theyre supported by the company. It starts from within.

More here:
Why Brands Need Deeper Relationships With LGBTQ+ Communities - Adweek

Chicago, Oct. 12, 2023 (GLOBE NEWSWIRE) -- The globalSocial and Emotional Learning Market size is projected to grow from USD 2.7 billion in 2022 to USD 7.8 billion by 2027 at a compound annual growth rate (CAGR) of 24.0% during the forecast period, according to a new report by MarketsandMarkets.The growing awareness of cyber risks among organizations and the need to proactively manage and mitigate those risks has contributed to the increased adoption of cybersecurity insurance.

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List of Key Players inSocial and Emotional Learning Market:

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The growth of the social and emotional learning market can be attributed to several factors, such as the rising need for social and emotional well-being in educational institutions, An increase in the focus on the complete development of students, growing support and awareness programs by governments, prerequisites of socially aware employees in organizations, increasing social and emotional distance, and proliferation of computing in the K-12 sector.

The scope of this report covers the study, which provides an analysis of the global social and emotional learning market based on contemporary market trends and developments and its potential growth from 2017 to 2027. The global social and emotional learning market is categorized based on component, solution, services, type, users, and region. The market size is estimated based on the approximation of the market shares of major vendors in the social and emotional learning market. The market size is constructed from 2022 to 2027, considering 2021 as the base year.

Government initiatives, the proliferation of computing, significant capital spending by educators, improvement in the school environment, citizenship, and relationships are the key factors contributing to the growth of the SEL market. However, end users are increasingly facing challenges related to SEL implementation. With technological advancements, such as cloud, AI, AR, VR, and the IoT, educators are expected to deliver an immersive learning experience to students. This, in turn, creates opportunities for the SEL market.

Browse Adjacent Markets:Software and Services Market Research Reports & Consulting

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Smart Buildings Market

Student Information System Market

Network As a Service Market

5G Services Market

Cybersecurity Insurance Market

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Social and Emotional Learning Market Worth $7.8 billion by 2027 ... - GlobeNewswire

A provincewide fire-safety campaign will help save lives and reduce fire-related injuries by educating people in British Columbia about proper smoke-alarm use and reducing fire risks in homes.

Properly functioning smoke alarms are a key step in keeping people and families safe if a fire does break out, said Mike Farnworth, Minister of Public Safety and Solicitor General. Im urging everyone to test their smoke alarms at least once every six months to keep their homes and families safe.

In partnership with the BC Injury Research and Prevention Unit, the Province has provided $1.6 million to promote community fire-risk reduction through a smoke-alarm education campaign to raise awareness, transform attitudes and change behaviours towardfire safety to reduce fire-related injuries and deaths.

The Firesafe: Ignite Awareness, Extinguish Fires campaign runs for four weeks this fall and consists of mixed-media and social-marketing approaches to reach all British Columbians, including advertisements through radio, television, social media and bus stops.

Im excited to announce our partnership with the BC Injury Research and Prevention Unit and launch of the FireSafe Campaign, said Brian Godlonton, B.C.s fire commissioner. Working smoke alarms are the easiest and most effective way to reduce the risk of fire-related injuries and deaths throughout our province. By installing working smoke alarms, and by urging everyone to test their smoke alarms, we know were helping to keep British Columbians and their families safe.

The Province has also partnered with Statistics Canada to build a community fire-risk-reduction dashboard. Alongside the education campaign, these two integrated projects will help B.C. fire services prevent fires, reduce injuries and save lives, which is crucial given the increasing trend in fire-related deaths.

Fire prevention week is Oct. 8-14, 2023. This years theme Cooking safety starts with you. Pay attention to fire prevention works to educate everyone about simple but important actions they can take to keep themselves and those around them safe when cooking.

Learn More:

For more information about Fire Prevention Week, please visit: https://www2.gov.bc.ca/gov/content/safety/emergency-management/education-programs-toolkits/fire-safety-education-programs/fire-prevention-week

A backgrounder follows.

https://news.gov.bc.ca/29643

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Education campaign sparks fire safety awareness in B.C. ... - BC Gov News

By Mark Hulbert

I've made this argument before. But it bears repeating because of a recent bipartisan proposal in Congress to fund the Social Security trust fund with the profits the U.S. Treasury could earn by borrowing $1.5 trillion and investing it in the stock market.

The proposal is garnering increasing support, not just on Capitol Hill but also from Wall Street.

Read: Social Security's COLA for 2024 is 3.2%, vs. 2023's historic 8.7% inflation-fueled adjustment

It's easy to understand why many are attracted to it. The proposal claims to overcome Social Security's multitrillion-dollar deficit without raising taxes or cutting benefits. What's not to like about that?

If only it were that easy.

The fundamental problem with the proposal is that it's extremely risky: More than half the time since the founding of the U.S. in the late 1700s, bonds have outperformed stocks. So if the future is like the past, there's a better-than-even chance that the Treasury's foray into the stock market will cause the U.S. government to lose money. And Social Security will be in worse shape than it is already.

Read: Inflation is already racing past next year's Social Security COLA

Proponents of the proposal calculate that the odds of success are much better than this. But they are guilty of focusing only on that portion of U.S. history in which stocks greatly outperformed bonds. Unless there is a good theoretical reason to ignore the more than half of U.S. history in which bonds outperformed stocks, the proponents' arguments represent a triumph of hope over experience.

The accompanying chart plots the cumulative performance of stocks and bonds since 1793, courtesy of Edward McQuarrie, a professor emeritus at the Leavey School of Business at Santa Clara University who has spent years constructing a database of U.S. stock and bond market history. Notice that, as late as 1933, stocks' cumulative performance since 1793 was below that of bonds. That 140-year period of bond superiority constitutes more than half the 230 years of U.S. market history.

I'm not accusing the proponents of the Congressional proposal of consciously excluding these 140 years, which would be shameful. I doubt they are even aware of that history. The Center for Research in Security Prices (CRSP) at the University of Chicago, which is the gold standard for historical market data, starts its database in December 1925. Almost all other stock and bond yearbooks follow suit.

Ignorance is not a good defense, however, especially when trillions of dollars are at stake. And there is no theoretical justification for the December 1925 start date, McQuarrie said in an email. "My understanding is that the University of Chicago team that collected the original data for CRSP in the early 1960s ran out of time and / or money as they got back that far."

As a result of this unfortunate historical accident, however, the period prior to the mid-1920s is invisible to most students of the markets.

Mark Hulbert is a regular contributor to MarketWatch. His Hulbert Ratings tracks investment newsletters that pay a flat fee to be audited. He can be reached at mark@hulbertratings.com

-Mark Hulbert

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

10-13-23 1415ET

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It's risky to bet Social Security's solvency on the stock market - Morningstar