Mediaboss Marketing

Todays Marketing: Classic Strategy with Modern Execution

Monday, Oct. 16, 9 a.m.-4 p.m.

Gardiner Centre, Signal Hill Campus

Combine classic methodology for developing a marketing strategy with a tactical program that uses modern marketing solutions, and analyzes results using data and analytics.

The truth is, the fundamentals of marketing have not changed very much since the days of theMad Men-style ad agencies of the 1960s. The number of challenges remain about the same: what is your objective; how do you plan to achieve it; who is your target audience; what value can your product offer?

Whatis new is that the number of solutions has grown exponentially.

Until the 1990s, most marketing solutions involved TV, radio, newspaper, billboards, an event, a mail dropand thats about it. Today, your marketing tool kit might include a TikTok, a web takeover, pre-roll, Facebook, paid content, Google ads, search, AI, augmented reality, stunts, geo-fencing, and many more tools being created every day.

This session is designed for people who are responsible for marketing for their organization, and are interested in identifying more modern tools. Over he course of two days, participants will explore marketing strategy fundamentals, ways to find and evaluate creative ideas, and how to use some popular digital and social media analytics.

Key Learning Outcomes

Continuing Education Contact Hours: 14

Register Now

Presented by Gardiner Centre

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Today's Marketing: Classic Strategy with Modern Execution - Gazette

In labor markets where employers have more control over wages, increasing the minimum wage often results in a rise in employment, according to a new study coauthored by Ioana Marinescu, an associate professor at Penns School of Social Policy & Practice (SP2) who is director of the SP2 Master of Science in Social Policy Program and currently working with the National Bureau of Economic Research.

In the paperpublished in the Review of Economic Studies, Marinescu and coauthors study the effects of minimum wage increases on a low-wage retail sector. The authors also utilize nationwide data on labor market concentrationa measure of competition for workers, where high concentration means that a few companies dominate hiring. Their results apply to the fast-food sector and the entire low-wage labor market.

We find that in labor markets that are more concentrated or less densely populated, minimum wage increases lead to overall positive employment effects, Marinescu and coauthors write.

The findings reveal that in less competitive job markets where employers have more wage-setting power, and tend to pay workers less, there is more room to increase wages. In the most concentrated labor markets, the authors found that employment rises following a minimum wage increase.

This research provides evidence that the degree of monopsony poweror the ability of companies to pay workers less than their contribution to the companies bottom linein the labor market can determine how minimum wage changes affect employment.

This paper provides compelling evidence that responses to a key labor market institution (the minimum wage) are influenced by the structure of the labor market. As such, the findings also help to further underscore the role of employer concentration in the labor market, the researchers write.

Read more at SP2 News.

Read more here:
Increasing minimum wage has positive effects on employment ... - Penn Today

The ultimate day out for pooches and their paw-rents is coming to the Sunshine Coast.

DogFest, being held at Nambour Showgrounds October 21, is set to be a canine wonderland; complete with food trucks, dog-friendly stallholders, live entertainment, training demonstrations and workshops.

Social Marketing @ Griffith at Griffith University has partnered with Sunshine Coast Council and the Department of Environment and Science to host this unique family day out.

Sunshine Coast Councils Response Services Education Officer Hannah Maloney said there would be plenty of fun and also an opportunity to improve the communitys knowledge about pet ownership.

The training demonstrations and workshops will help owners create a safer and more harmonious coexistence between people and animals that includes wildlife, Ms Maloney said.

Sadly, if our dogs dont have the necessary wildlife avoidance training, they can kill or harm native animals such as koalas and possums, our protected bush turkeys or migratory and resident shorebirds.

Our Coast is home to more than 700 native animals and we all have a responsibility to care for them.

During DogFest, we will have numerous free interactive workshops to teach our dogs wildlife avoidance skills.

The first of the skills in the wildlife avoidance toolbox is having a solid recall. This will be useful around wildlife, and in everyday life.

DogFest

More dog training resources can be found on Leave It, another initiative of Social Marketing @ Griffith to support our native wildlife and dog owners in South East Queensland

This innovative and informative doggy event is not to be missed by paw-rents.Entry is free.

When: October 21, 8am-1pm

Where: Nambour Showgrounds

What: Dog training demonstrations and workshops, family entertainment, food trucks and stall holders.

Cost: Free. Reserve your free ticket now online.

Follow this link:
Grab the lead and get down to DogFest - Sunshine Coast Council

Associate Professor Chris F Wright

Chris F Wright is an Associate Professor of Work and Organisational Studies at the University of Sydney Business School, where his research specialises in industrial relations and labour market regulation, with a particular focus on national industrial relations systems worldwide.

He will appear before the Senate Education and Employment Legislation Committee this morning to discuss his submission, which focuses on provisions relating to wage theft, platform or gig work, and labour hire.

The Closing Loopholes Bill will help address wide cracks in Australias regulatory framework, which have undermined its effectiveness and led to problems of inequality, insecure work and staff shortages, Associate Professor Wright said.

Key features of the contemporary labour market, such as the gig economy and the rise of labour hire operators, were not envisaged when enterprise bargaining was first introduced in the early 1990s. Back then, wage theft was not the major problem it is today.

"The emergence of these changes threatens the integrity of Australias system of employment regulation if not addressed.

Read the rest here:
Emerging labour market requires new regulation - The University of ... - University of Sydney

Minister for Health, Mental Health and Ambulance Services and Minister for Women The Honourable Shannon Fentiman

Queensland Mental Health Week 2023 has begun, offering an important awareness event that encourages people to check in on their mental health and wellbeing.

Today is also World Mental Health Day, which provides an opportunity to raise awareness for mental health issues and celebrate the vital work of professionals and stakeholders who are caring for people.

Queenslands Health Minister, Shannon Fentiman, today acknowledged in Parliament those living with mental health conditions, mental health professionals, those whose lived experience is contributing to reform, and those living with problematic alcohol and other drug misuse.

Further support was announced for alcohol and other drug treatment services, including $47.9 million to be invested in 2023-24.

In addition to funding 41 additional frontline staff, the funding will go towards boosting non-government residential rehabilitation and withdrawal management services, to enhance delivery of safe and contemporary models of care.

Specialist alcohol and other drug responses in EDs are also being expanded, to better support people presenting to hospital with problematic alcohol or other drug issues.

The funding will also support non-government organisations to encourage people with lived and living experience of alcohol and other drug use in policy, planning, and service delivery.

The Minister also announced a further $1 million to continue the Keep an eye on your drinking social marketing campaign, which aims to raise awareness about risky alcohol consumption and drive a cultural shift towards healthier behaviours.

In 2022, 1.5 million (one in three) Queenslanders exceeded the risky drinking guideline.

Quotes attributable to Minister for Health, Mental Health and Ambulance Services Shannon Fentiman:

The Palaszczuk Government is committed to helping Queenslanders improve and maintain their mental health and wellbeing.

World Mental Health Day is an important opportunity to raise awareness of mental health and provides an opportunity for all Queenslanders to learn how to sustain their wellbeing.

This week, I am announcing a series of initiatives being rolled out across Queensland through our $1.64 billion Better Care Together plan.

We know that problematic alcohol and substance use can have a profound impact on families, workplaces, and communities.

That is why we are investing almost $48 million over the next year to further support alcohol and other drug treatment services, and to support improvements in how services are planned and delivered.

This massive investment will make a real difference in the lives of people with lived and living experience of alcohol and other drug misuse.

We know that alcohol consumption that exceeds the national guidelines poses several risks to individuals own health, that of their families, and of the broader community.

This is why we are providing $1 million to continue the Keep an eye on your drinking campaign

Our research shows that some Queenslanders are concerned about their drinking habits and want to take steps to reduce their alcohol consumption, while others are not aware their drinking may be harmful to themselves and others.

Background

For 24/7 crisis support, call Lifeline on 13 11 14, or the Suicide Call Back Service on 1300 659 467. In an emergency, call 000.

For more information about Queensland Mental Health Week, visit https://www.qldmentalhealthweek.org.au/.

For more information about Shifting minds: The Queensland Mental Health, Alcohol and Other Drugs, and Suicide Prevention Strategic Plan, visit https://www.qmhc.qld.gov.au/shifting-minds-2023-2028.

Safe media reporting

Visit the Mindframe website at https://mindframe.org.au/ for advice on how to support safe media reporting, portrayal and communication about suicide, mental ill-health, and problematic alcohol and other drug use.

ENDS

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Further support for drug and alcohol treatment unveiled on World ... - Media Statements