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By: Promochannel
KEENE Before colleges offered courses on social media marketing, pioneers like Peg Fitzpatrick of Keene saw the potential for marketing online and the equal playing field the Internet offers online savvy people living outside big cities.
"I'm a social media strategist," Fitzpatrick said. "I work online with people all over the world. I work with big brands all out of my house in New Hampshire."
Fitzpatrick was an education major at Keene State College and also has a background in administration and marketing.
"It's sort of a culmination of jobs I have done in the past," she said.
Social media can involve managing different platforms, educating people and socializing with people.
And ultimately, "I'm a social person," she said.
Fitzpatrick blogs about social media strategy and is a consultant in the field. "It's constantly changing and updating so there's always new things to learn," she said. "It's not possible to know everything and be done."
She got her start when Chrysler hired her to run its social media marketing through Facebook, Twitter and email.
The power of social media was really unknown, but it was something Fitzpatrick recognized when she started a Facebook account.
"I started on Facebook like everybody else, and I just saw the opportunity for businesses to connect with people," Fitzpatrick said.
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Facebook leads to career in social media
Chicago (PRWEB) April 14, 2014
Social media and reputation management company Social Integration announced today the launch of its single-point solution to help brands create, manage and monitor social activities. The centralized Web platform caters to corporate-to-retail brands, or companies with a corporate entity as well as multiple brick-and-mortar locations.
Having previously worked with Fortune 500 companies as well as dealers in the automotive space, we launched Social Integration to provide premium social marketing and reputation management services to a wider variety of industries, said Phil Penton, president at Social Integration. We are dedicated to helping these businesses identify and meet their business goals through our unique integrated platform.
Social Integrations all-in-one solution offers a new platform to reach and respond to customers through social media, focusing on four core areas:
Social Integration presents the perfect comprehensive solution for corporations looking to ensure the brand message is consistent from the brand itself all the way down to the retail location, said Joe Castle, CEO at Social Integration. On the flipside, our platform provides business owners, who arent necessarily trained marketers, with the content and the tools to make social media marketing simple and intuitive.
Other features include: a content library of pre-generated, customizable content gathered through relevant RSS feeds; a central login system so employees no longer have to use their personal accounts to manage social pages; a filter for profanity and derogatory content to keep social identities clean; and the ability to whitelabel the platform for each brand user to create a personalized experience for every company.
Social Integration is currently in use by companies in the insurance, automotive, restaurant and hospitality industries, including members of the Fortune 500. To try Social Integration free for 30 days or to learn more, visit http://www.socialintegration.com/.
About Social Integration Social Integration is a leading social media and reputation management platform specializing in corporate-to-retail solutions. The platform allows large corporations and local businesses to manage their online reputation and social strategy from a single-point solution. Businesses can easily manage multiple locations and effectively communicate, target and respond to customers. For more information, visit http://www.socialintegration.com.
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Social Integration Launches Social Media and Reputation Management Platform for Corporate-to-Retail Brands
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