Archive for the ‘Social Marketing’ Category

Binre Optionen Exklusive Erklrung – Video


Binre Optionen Exklusive Erklrung
http://bit.ly/1dRIQP7 Make big and easy money with FOREX with the best system Die schockierende Ergebnis der Technologie-und Genie zusammenarbeiten ist das a...

By: Seo Social Marketing

Read this article:
Binre Optionen Exklusive Erklrung - Video

Desh Deshantar – Should code of conduct also be extended to TV media? – Video


Desh Deshantar - Should code of conduct also be extended to TV media?
Guests: Abhay Kumar Dubey (Senior Fellow, CSDS) ; Vinod Kapri (CEO Editor-in-Chief, News Express) ; Sachidananda Murthy (Editor, The Week Member, Press C...

By: Rajya Sabha TV

More here:
Desh Deshantar - Should code of conduct also be extended to TV media? - Video

How to setup Asiantownnet for Social Marketing – Video


How to setup Asiantownnet for Social Marketing

By: Jason Carroll

Continued here:
How to setup Asiantownnet for Social Marketing - Video

This may be the worst social-media marketing song you've ever heard

Does she have the social X Factor? Phil Mershon/YouTube; screenshot by Chris Matyszczyk/CNET

Marketing in social media is like bathing in mud.

They tell you it works, but the glow wears off very quickly.

This doesn't mean, however, that conferences aren't convened to discuss new techniques or fine restaurants for dinner. This doesn't mean that new methods aren't swiftly deemed infallible or that gurus don't sprout like grass after rain.

It is inevitable, therefore, that they'd sing about it.

I am grateful to PR man and Inc columnist Ed Zitron for first propagating this video, proudly peddled at Social Media Marketing World.

This, you will be moved to hear, was billed as: "Social Media's Mega Conference."

It may well have been entirely mega. However, when attendees were subjected to a megaphonic rendition of a song called "Let's Get Social," I wonder if they felt their own sociability was being severely challenged.

For here were lyrics that included:

I'm showing you things you'll like

The rest is here:
This may be the worst social-media marketing song you've ever heard

Social Sentiment Indicator

Social sentiment indicators are based on information users post publicly to Facebook, Twitter, blog posts, discussion groups and forums. If the social sentiment indicator shows a negative change in reputation, the company can address the problem before it grows. Companies can also use this information to reduce the burden on customer service email and call centers by addressing questions and problems en masse via social media. Collecting information from social media about how consumers perceive a brand can help companies identify individuals or businesses who have a strong social media influence. By identifying those who are dissatisfied with the brand, the company can reach out, try to remedy the problem and hopefully improve its social sentiment indicator. They can also make contacts with these highly influential individuals with an eye to boosting their brand image in social media.

Social sentiment indicators can also help companies determine how successful a marketing campaign is by analyzing reactions on social media to determine whether they are spending marketing dollars wisely and whether they should pursue similar campaigns in the future. Social sentiment indicators can further identify how consumers feel about competitors and similar products, and companies can use this information to improve their own offerings. Also, by paying attention to what consumers are praising or criticizing about their products and services using social media and other online venues, companies can assess what to expand on and what to drop or change.

Sports and entertainment companies can also use social sentiment indicators that they share with customers to give them a more engaging viewing experience. For example, IBM developed a social sentiment indicator that U.S. Open viewers could use to see the volume and negative or positive trend of tweets about each player, giving viewers a real-time idea of how fellow viewers were perceiving a match.

Read the original:
Social Sentiment Indicator