Does she have the social X Factor? Phil Mershon/YouTube; screenshot by Chris Matyszczyk/CNET
Marketing in social media is like bathing in mud.
They tell you it works, but the glow wears off very quickly.
This doesn't mean, however, that conferences aren't convened to discuss new techniques or fine restaurants for dinner. This doesn't mean that new methods aren't swiftly deemed infallible or that gurus don't sprout like grass after rain.
It is inevitable, therefore, that they'd sing about it.
I am grateful to PR man and Inc columnist Ed Zitron for first propagating this video, proudly peddled at Social Media Marketing World.
This, you will be moved to hear, was billed as: "Social Media's Mega Conference."
It may well have been entirely mega. However, when attendees were subjected to a megaphonic rendition of a song called "Let's Get Social," I wonder if they felt their own sociability was being severely challenged.
For here were lyrics that included:
I'm showing you things you'll like
The rest is here:
This may be the worst social-media marketing song you've ever heard