Mediaboss Marketing

Low Self-Esteem Social Marketing Video
This is for a class and the website is not real.

By: Michelle Dawson

Follow this link:
Low Self-Esteem Social Marketing Video - Video

IT service provider invests $1.25 million in Melbourne social media marketing platform

Melbourne IT (ASX:MLB) has invested $1.25 million in Melbourne-based social media marketing platform provider Tiger Pistol as the IT services firm looks to provide social media management services to customers.

According to Tiger Pistols website, it creates and maintains social media profiles for small to medium sized businesses. The company also monitors and responds to reviews from customers. It can also post content on the clients Facebook or Twitter profile to drive traffic and create awareness.

Melbourne IT CEO Martin Mercer said that in partnership with Tiger Pistol, it will assemble a suite of solutions for small businesses who want to get found online.

Many small businesses need help to successfully engage with their customers on social media. Tiger Pistol will enable us to manage a businesss social media presence and take advantage of advertising opportunities on social media, he said in a statement.

Melbourne IT will begin offering the service in 2015 to existing customers with established websites and new customers who may not have a social media presence.

In June 2014, Mercer told Computerworld Australia that the company needs to re-orientate and develop products that it is confident there is a market for.

We then need to promote the product and sell it properly, he said. Its easy to say but its amazing how many companies dont manage to get it right.

In September 2014, the company reported revenues of $59.6 million for its half year ended 30 June 2014. This compared to revenues of $51.3 million for the same period in 2013.

The company also reported a net profit after tax (NPAT) of $2.7 million, compared to $3.9 million last year. Earnings before interest, tax, depreciation and amortisation (EBITDA) were $3.6 million, down slightly from the $3.7 million reported last year.

Read this article:
Melbourne IT eyes social media market with Tiger Pistol

Tiger Pistol, a startup offering social marketing tools for small businesses, is announcing that it has raised $3.1 million in Series A funding.

The company started in Melbourne, Australia, and I first covered it in 2012, when it left beta testing. Since then, Tiger Pistol (named after the tiger pistol shrimp) has moved its headquarters to Los Angeles, though it retains an office in Melbourne.

Co-founder and CEO Steve Hibberd told me that the business is already slightly profitable in Australia, but the move and the new funding signal growing ambitions in the United States.

Were going to invest primarily in our growth into the U.S. marketplace, he said. Thats driven by our own understanding that theres a real gap that our product meets.

Tiger Pistol helps businesses maintain their presence and monitor their reputation on sites including Facebook, Google+, Twitter, Instagram and Yelp, and also to promote their content through ad campaigns (the company joined Facebooks Preferred Marketing Developer program earlier this year). And for small businesses that want to make things even easier, Tiger Pistol offers a Do It For You service package, with pricing that starts at $249 a month.

Asked how Tiger Pistol stands out from other social marketing tools, Hibberd pointed to the breadth of its offerings, its focus on real business outcomes and its technology, which looks at past data and produces recommendations on exactly what to be doing and the configuration of how to be doing it.

The company will also be working with partners who will resell a new white label version of Tiger Pistols products to their customers. The first partner in this vein is Melbourne IT, an Australian Internet company that focuses on domain name registration. Hibberd said Tiger Pistol is working to strike similar deals with U.S. companies.

Melbourne IT also led the Series A, with participation from individual investors including Liberty Financials Sherman Ma.

Introducing Tiger Pistols Do It For You packages 60 Sec from Tiger Pistol on Vimeo.

Read more from the original source:
Social Marketing Startup Tiger Pistol Raises $3.1M As It Plans For US Growth

Unruly has released a list of the Top 20 Global Social Video Ads; the most shared was an ad collaboration between music artist Shakira and yogurt brand Activia. The "La La La" song and ad garnered more than 5.8 million shares across Facebook and Twitter. The closest competitor to the ad was the 20th Century Fox clip "Devil Baby Attack" with 2.1 million shares.

The Shakira/Activia clip is now the most shared ad of all time, surpassing VW's 2011 Super Bowl ad.

"This year we saw a hat-trick of global sporting events. Advertisers responded by investing in powerful ads that conveyed the excitement, triumph and exhilaration of these global water cooler moments," said Unruly's President, US Richard Kosinski. "With 300 hours of content uploaded to YouTube every minute and more than a billion video views on Facebook every day, consumers are inundated with content in their social feeds, so when a brand can create such a highly shareable video you know they've hit something special. Many of the most successful ads this year tied their social videos to a social cause and we saw a range of online video genres utilized by brands, from music videos and prankverts through epic love stories and playful sing-alongs."

Other videos that made the list include:

Nike's "The Last Game" Budweiser's "Puppy Love" Cardstore's "World's Toughest Job"

Image via Shutterstock

Tags: social marketing, social sharing, social video sharing, Unruly, video content, viral marketing

Read more from the original source:
Unruly IDs the most shared videos of 2014

How To Be Social 004: @Meetup, Interruption vs Social Marketing
http://youtube.com/HowToBeSocialMedia | How To Be Social, tips for busy entrepreneurs! I #39;m veering off a little from the things you can do in 5-10 minutes a...

By: How To Be Social (Media): for Busy Entrepreneurs

Follow this link:
How To Be Social 004: @Meetup, Interruption vs Social Marketing - Video