Mediaboss Marketing

Community-Based Social Marketing
This video is about Community Based Marketing.

By: AEC4036

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Community-Based Social Marketing - Video

Social media marketing is the new tool of communication in companies, says Patricia Mascarenhas while exploring the growing opportunities in this field.

Do you spend all your free time on Facebook, Twitter, Instagram, Pinterest, and other online portals? Do you spend all your free time online, wonder how you can parlay that into an actual paid position? The good news is that it is possible. Imagine how fascinating it would be to turn your passion into a profession. "Many people will be impressed that you get paid for the activity that they pursue for fun and convenience," says Nikhil Kharabanda, head- social media, Ignitee Digital Services Pvt. Ltd.

Social media is a rapidly growing career choice for young professionals and fresher. Today, more than 200 million people in India are online and more than 120 million of them are on social media. "The reach of social media, especially among the youth, is greater than the reach of television. So brands are placing lots of emphasis in this field. Hence more jobs are being made available here," says Mahesh Murthy, founder, Pinstorm.

"Social media management is the art and craft of helping brands improve their presence and reputation in digital mediums," says Murthy. However, a career in social media involves much more than having personal experience on Twitter and Facebook. There are several job profiles that are part of social media management across different seniorities (SEE BOX).

The beauty of social media marketing resides in its ability to foster personal connections between companies and their customers at little to no cost. "Writing posts and tweets is not everything, but how can you use your creative artistry to create noise without calling for attention is the challenge," says Vicky Ganji, senior manager- digital marketing, Flarepath Solutions pvt ltd.

It requires expertise in many angles of business, including communication, human relationships, marketing, Internet technologies, customer service and more. "It includes developing content for each platform, posting it at the necessary time, monitoring each platform for queries/complaints etc., developing campaign/engagement ideas that help achieve the brand's objective on social media and creating reports that help track the brand's progress," informs Kharabanda.

The skills needed depend on the specific function or profile you're interested in. "But across all functions, a familiarity with social media, a clear command over written English, and an ability to understand how the dynamics of interactions happen in social media are all necessary," says Murthy.

One also needs to have a strong understanding of analytics and how to use it effectively to ensure that the brand is getting the most out of social media. "You need to get your basics right so you understand how other functions of digital marketing impact social media and vice versa this is essential in creating holistic campaigns," warns Kharabanda.

So, if you are looking for a career in this field its best to start building your bridges as early as you can. "If you do consider training, then check out the credibility and competence of the trainer before you spend any money on them. The best training, anyway, is on the job," says Murthy. Ganji agrees. "Work experience or an internship with an online marketing department will give you a good grounding. Setting up and writing your own blog can help you get experience in your own time and provide a showcase for your work. Networking is essential, so consider your online profile as the important first step in building and extending your professional network," he advises.

As the digital business continues to grow, the careers in this industry are here to stay. "From being a social media executive, one typically graduates to a managerial role, where the responsibility is to ensure deliverables, as opposed to hands-on execution," says Russell Pinto, social media executive. "From there, one can look at taking on the role of a Social Media Planner providing strategic and creative inputs only. Over time, it's important one understands digital marketing as a whole to take on roles that involve other functions as well," he adds.

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The Social Butterfly

(PRWEB) April 09, 2014

sa.topseos.com has publicized the April 2014 edition of the rankings of top social media marketing consultants in Saudi Arabia. Consultants are placed through an examination process through to benchmark and compare them to competitors in the industry. The independent research team analyzes market and industry trends in order to remain abreast of the most crucial developments which affect the performance of social media marketing consultants. Businesses access the ratings online at sa.topseos.com in order to find consultants which have been judged by an independent third party dedicated to the industry.

Each month the best social media marketing consultants in Saudi Arabia are put through a rigorous evaluation process in order to determine which consultants produce the best services overall. The process involves an in-depth analysis of best performing social media marketing companies in areas including methodology, consultation, timeliness, brand management, and reach. Client evaluations of competing social media marketing consultants are contacted in order to obtain their unique inputs and suggestions on the consultants they have used.

The 5 best social media marketing companies in Saudi Arabia for April 2014 are:

1) Smart Touch

2) ERTEKAZ, KSA

3) Adodis Technologies

4) wsistream.com

5) waveksa

ABOUT sa.topseos.com

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sa.topseos.com Promotes April 2014 Rankings of Top Social Media Marketing Companies in Saudi Arabia

Facebook Social Marketing Tutorial - FB Group Snatcher - Toolsstar
Facebook social marketing with Facebook Group Snatcher and Toolstar. Increase leads and traffic instantly when you use these two tools hand in hand with Facebook. FB Group Snatcher tool: http://jv...

By: Curtis Smith

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Facebook Social Marketing Tutorial - FB Group Snatcher - Toolsstar - Video

How to Set Up Campaign in Trafficg
http://bit.ly/1kcbk4H Do you want to earn a full time income online? Click for UPDATED to Google Sniper 2. The best SEO tool making money machine EVER Google...

By: Seo Social Marketing

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How to Set Up Campaign in Trafficg - Video