Mediaboss Marketing

NAPLES, FL--(Marketwired - September 01, 2014) - The independent authority on internet marketing solutions, topseos.com, has named the top social media marketing firms in the search engine marketing industry for the month of September 2014. Various firms are put through a rigorous examination of their solutions to ensure only the absolute best competing firms are showcased each month. The rankings are produced by the independent research team through meticulous testing and analysis to uncover the top firms offering these solutions.

The process for analyzing and naming social media marketing companies involves a month-long process of testing the best performing companies based on the use of a set of investigation criteria and learning more about their solutions and their communications with their clients through references. Often times the topseos.com independent investigation team connects directly with clients in order to inquire about the solutions and performance from the standpoint of the client. Other times clients visit topseos.com in order to provide their experiences about the companies which they use.

To view the rankings of the one hundred best social media marketing companies for the month of September 2014 click here.

topseos.com is an established independent research firm focusing on the evaluation and recommendations of online marketing agencies all around the world. The recommendations are organized by the independent research team each month to feature the top social media marketing agencies based on their achievements and their rating achieved through the proprietary evaluation process.

The 100 best social media marketing services for September 2014 can be found at:

http://topseos.news-prs.com/us/social-media-marketing-rankings

Social media marketing agencies interested in being evaluated can visit:

http://topseos.news-prs.com/us/apply-for-rankings

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One Hundred Best Social Media Marketing Companies Named by topseos.com for September 2014

Digital and social media marketing professionals in Ireland are gearing up for Measurement.ie, the countrys premier one-day conference on digital/social metrics and data analytics, which takes place in Dublins Abbey Theatre on Wednesday next, September 10.

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The event, hosted by MC Rick OShea, brings together senior digital marketing practitioners from Dublin and the UK to discuss the value of mining and measuring data in relation to online and offline campaigns. Speakers include Mat Morrisson (MediaCzar), Dena Walker (Head of Digital, Irish International), James Whatley (Social Media Director for Ogilvy & Mather Advertising, London), Joanne Casey (GlowMetrics), Barry Hand (Handmade Marketing), Shane McAllister (MobaNode), Beth Granter (Brilliant Noise), Matt Mooney (Client Director, Radical agency) and Paul Buckley (Head of Social Media, Aer Lingus).

BreakingNews.ie is proud to sponsor the event, and before the curtains are drawn back we spoke to conference organiser Damien Mulley as well as key speakers to discuss the thinking behind the conference, and what attendees can expect.

DAMIEN MULLEY

Conference organiser and Director, Mulley Communications

(Conference organiser Damien Mulley with JIll O'Sullivan, editor BreakingNews.ie)

With digital marketing, everything is measurable, explains conference organiser Damien Mulley. Its all about the numbers, but its about the right numbers. We know, for example, that the number of Facebook likes is not an effective metric when it comes to measuring online performance but what are the metrics we should be looking at? Additionally, one element of pushback that professionals working in the area often get from their bosses is the question of what is the return on my investment? or where is the value in this?

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Measurement.ie its all about the numbers

Introducing SocialZing: The ultimate all-in-one social marketing system.
SocialZing is the perfect social media marketing tool for your business! It #39;s no secret there #39;s a dramatic change taking place regarding the way agents and o...

By: EMPOWERMENTalist

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Introducing SocialZing: The ultimate all-in-one social marketing system. - Video

SEO and Social Marketing in Orange County CA
Next Level SEO group provides SEO and search engine optimization services. http://nextlevelseogroup.com.

By: Ray Thorsky

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SEO and Social Marketing in Orange County CA - Video

Some confusion seems to remain within businesses about the difference between employing social media for marketing, awareness and outreach, and developing a business-wide social strategy that includes the adoption of collaboration and social tools internally. As a result, social business remains a fertile ground for growth, as shown by Vanessa DiMauro's summary notes for the Leader Networks 2014 Social Business Benchmark Study.

The summary emphasizes the lack of internal social tool adoption. The results showed that only one in 25 businesses surveyed had robust social strategies, with social activities and the associated metrics divorced from any measurements of impact to organizational behavior. The strategic leadership for social media falls to marketing half of the time, but the same department is typically not responsible for setting the overall social business direction. The opportunity for internal social tool growth is significant, with the majority of survey respondents reporting the use of social media for external outreach but only 37 percent reporting a functional intranet.

Coherent Strategy

Midsize businesses moving towards social transformation can achieve that goal faster than their larger competition by developing a social strategy to target business-wide adoption rather than staged rollouts. The development of a coherent social business strategy is more than directing the IT department to provide additional communication technologies. Instead, it focuses on employing social tools that augment or even replace the existing core business processes. With a narrower focus than larger, diverse businesses, a midsize business is positioned to create a social strategy that drives successful business change.

Any business strategy will require input from both business and IT areas to ensure that social tools serve business needs and are compatible with existing data repositories. The business needs will guide where change will benefit the organization, and data integration allows for measuring the impact of social business tool adoption. As a business-wide strategy, measuring outcomes and adjusting the strategy accordingly is necessary to avoid continuing with changes that do not bring benefits.

Social data integration is not only for analytical investigations and executive reporting, but in many cases can be a regulatory business requirement. It can be necessary to ensure the business remains in compliance with data-retention regulations and e-discovery requirements. By recommending technologies that integrate the social tools with existing business data systems, the potential for additional data silos are eliminated and data management can remain streamlined.

This post was brought to you by IBM for Midsize Business. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet.

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Social Media Versus Social Business