Mediaboss Marketing

Social media and event marketing have two things in common: they are effective, intimate and high-impact ways to reach consumers, with the potential to create long-lasting and meaningful relationships.

Several brands are successfully merging the physical nature of live experiences with the social media world. In a recent white paper, Legacy Marketing Partners says its up to brand marketers to create compelling brand experiences that blend the two realities as seamlessly as the targets theyre trying to reach. And that means integrating social and digital media into the (event) ideation process from square one.

The best news is that social media can be effectively integrated into every aspect of the event activation, with opportunities before, during and after your event. With social media you can maximize event ROI and extend the experience beyond execution to expand your online reach.

Related:8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

Start by creating an event your consumers will want to share. Legacy Marketing Partners goes on to say that live events that enable consumers to capture and share an exclusive experience, a behind-the-scenes moment, a once-in-a-lifetime encounter or a simple moment of crazy-good fun can transform a one-time event into an ongoing content engine.

Social listening can help determine the best experience to deliver to a target audience. Brands can employ social media listening tools such as Social Mention, Hootsuite,Icerocket or utilize their own social networks to create a dialogue with consumers. By posing questions or facilitating contests, brands can include followers in crafting their next successful brand experience.

Also use this time to determine your audiences social media preferences. Where your audience lives online should influence the ways in which you ask them to share the event experience or interact with your brand on event day and beyond.

Social media has given word-of-mouth advertising its grandest pulpit in history. Identifying and incorporating your biggest fans with the biggest online presence into your pre-event awareness efforts willpay huge dividends.

One of the best marketing campaigns to incorporate social media influencers was the Ford Fiesta Movement. Prior to the car entering the market, Ford provided 100 social media influencers with a free Ford Fiesta, sent them on missions and asked them to document their experiences through their own social media platforms.About a year later, the Harvard Business Review reported the staggering results.

Fiesta got 6.5 million YouTube views and 50,000 requests for information about the car virtually none from people who already had a Ford in the garage. Ford sold 10,000 units in the first six days of sales. The results came at a relatively small cost. The Fiesta Movement is reputed to have cost a small fraction of the typical national TV campaign.

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How to Leverage Live Marketing With Social Media Before, During and After Events

Boynton Beach, Florida (PRWEB) October 27, 2014

Propel Marketing & Design, Inc., a Boynton Beach-based Marketing Agency, is presenting a new hands-on workshop titled: Social Media Made Simple for Small Businesses.

This class is designed for small businesses and entrepreneurs interested in creating an easy to execute social media strategy for their organization.

The exclusive workshop is taking place on Friday, November 14, 2014, at 9:30pm (EDT).

Topics covered at this event include:

During this three-hour workshop, Propel Marketing & Design will highlight some of the core elements to creating a social media plan that truly works for all types of organization. This program is ideal for any business that is just getting started with social media or currently running an active campaign.

To avoid missing out on this social media class, it is suggested to register as soon as possible as space is limited.

Registration details can be found at http://www.propelyourcompany.com/events.

About Propel Marketing & Design, Inc. Propel Marketing & Design, Inc. is a full-service internet marketing agency, located in Boynton Beach, Florida, that specializes in SEO (Search Engine Optimization), social media, website design, email campaigns, search engine marketing, public relations, graphic design, and marketing workshops. Propel works with clients to create effective and unique marketing strategies to help raise their online profile and support their business objectives. For more information, please visit http://www.propelyourcompany.com.

Contact: Propel Marketing & Design, Inc. (800) 943-2346 533 E. Ocean Ave. Suite #2 Boynton Beach, Florida 33435

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Propel Marketing & Design, Inc. Presents Social Media Made Simple for Small Businesses Workshop on November 14, 2014

SAN DIEGO, Oct. 27, 2014 /PRNewswire/ --SOCI Inc., the next generation social content discovery engine and social media management platform, beat out Qualcomm's ImpaQt to take "Innovator of the Year" honors at the 2014 SDX Brand Diego Awards for excellence in marketing, media and technology. SOCI's Chief Marketing Officer, Tony Rindsberg, was honored with the "Young Achiever Award."

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The Brand Diego awards, announced at a gala ceremony last Thursday at the Port Pavilion in San Diego, are awarded each year by SDX, San Diego's premier media, marketing and communications organization to "showcase excellence in each facet of business including agencies, brands, media and affiliated companies."

"SOCI is changing the face of social media marketing, " said Laura Harap, SDX Chief Engagement Officer. "With its social content discovery engine, SOCI gives everyone the power to operate like a savvy social media manager. Lean, focused and quickly evolving, SOCI embodies Brand Diego's Innovator of the Year."

"SOCI is honored by Brand Diego's Innovator of the Year award and by Tony's Young Achiever Award," said SOCI CEO Afif Khoury. "With powerhouses like Qualcomm in the running, SDX Brand Diego underscores how quickly San Diego is emerging as a tech hub. We're proud to be a part of this wave of innovation."

"SOCI draws a lot of momentum from San Diego where the ethic is really about collaborating to better serve customers and markets," said SOCI CMO Tony Rindsberg. "The Young Achiever of the Year Award is an amazing affirmation, especially as SOCI expands into national markets by working with companies of all sizes to change the way they do social media management."

Based on a proprietary algorithm, SOCI's core platform, MeetSOCI, gives businesses the ability to discover relevant social content succeeding in real-time with target audiences on major social media platforms. With advanced design and campaign construction tools, MeetSOCI users are able to create automated custom social content cycles shown to double efficiency per client (average time spent on monthly content creation per client) and drive a 250% rise in engagement (measured by social signals including Likes, Shares, Retweets, and Comments) compared with first-generation social media tools like HootSuite and SproutSocial.

SOCI was named a 2014 COOL Company by San Diego Venture Group and is incubated at EvoNexus, which boasts $573 million in venture funding and acquisition outcomes by incubated companies.

About SOCI

Led by noted entrepreneurAfif Khoury, SOCI offers SMB's, as well as large service providers and media companies, the ability to identify social content resonating with target audiences, using it to build engaging content streams for clients across major social platforms. SOCI, Inc., which was named a 2014 COOL Company by San Diego Venture Group, is based inSan Diego. (www.meetsoci.com)

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SOCI, Inc. Named "Innovator of the Year" at 2014 SDX Brand Diego Awards; Finalists Included Qualcomm's ImpaQt & Face ...

Ebola Success: Doctor Advocates Social Marketing For Health Sector Pt 1
Following the World Health Organisation #39;s official declaration that Nigeria is Ebola free, a public health personnel, Dr Noimoh Balogun, has called on the go...

By: Channels Television

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Ebola Success: Doctor Advocates Social Marketing For Health Sector Pt 1 - Video

WA (PRWEB) October 27, 2014

Building a better future starts with you, and United Way of Thurston County is asking its entire community to rise to the challenge with a new Make The Match campaign. Along with its community partners, United Way aims to raise $10,000 to support local programs that empower youth to be resilient, learn, and succeed. To make it easier than ever for people to give and get involved, United Way is partnering with technology company CafeGive Social to reach more donors through mobile and Facebook.

The campaign raises money for United Ways Community Care Fund, which is reinvested in the community and in providing solutions to pressing needs such as affordable housing, education, and support for Thurston Countys estimated 1,123 homeless children and their families.

Supporters can donate to the campaign simply by texting UNITED to 5-5-1-5-5 and following the link, or by visiting United Ways Facebook page. Using CafeGive Socials Make The Match tool, supporters can also easily share and promote the campaign after they donate; boosting its reach and connecting to more donors.

United Way wanted to embrace the power of social media and mobile giving to shake up our fundraising, said Michelle Rodriguez, Communications and Events Director at United Way of Thurston County. It was an opportunity to reach a demographic outside the scope of workplace campaigns. This campaign is a new way for us to reach an online community to increase individual giving and engage with those we dont normally target for donations.

O Bee Credit Union and TwinStar Credit Union have partnered with United Way to sponsor the campaign, and Puget Sound Energy Foundation will help double donations and impact by matching donations dollar-for-dollar, up to $10,000. All three partners are committed to helping solve community problems together with United Way.

United Way is known for building strong relationships with community partners, and their network of businesses, nonprofits, and community members have been crucial to the launch of the campaign. Rodriguez said that their board members, existing donors, and volunteers have been some of the greatest supporters of the matching campaign.

Rodriguez said that United Way wanted to change the way that they reach out to supporters, and leveraged their partnership with CafeGive Social to connect with more supporters and donors and grow their online community.

That approach includes taking bold steps to increase our fundraising efforts and engagement within Thurston County, added Rodriguez. She said that United Way recognizes the importance of addressing issues like homelessness and education disparities, but that United Way cannot find solutions alone. Our new initiative What this place needs is you recognizes that change begins with you. And, together, we can help create a lasting impact for future generations, said Rodriguez.

About CafeGive Social: CafeGive Social provides social media tools for companies with a social purpose. CafeGive Social is the only company that combines social media marketing with meaningful, action-oriented cause marketing applications, and helps organizations of all sizes to scale and share their community impact using social. Headquartered in Portland, Oregon, CafeGive is a Certified B Corporation and Benefit Company. For more information, visit http://www.cafegive.com.

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United Way of Thurston County Uses CafeGive Social Tools to Launch Dollar for Dollar Match Campaign