Neuqua students pitch marketing ideas for T-shirt retailer
Article updated: 3/14/2014 4:55 PM
Neuqua Valley High School students Jamie Smith, Aaron Lauth, Matt Groenthal and Tom Brown present their marketing plan for custom T-shirt retailer Big Frog during a marketing competition Friday at the school in Naperville. The students impressed Big Frogs Naperville owners and the companys CEO, winning the contest and a $1,000 prize.
Marie Wilson | Staff Photographer
Leeward Bean, CEO of Florida-based custom T-shirt company Big Frog, discusses the beginnings of his business Friday with Neuqua Valley High School students about to participate in a marketing competition for Big Frog franchises in Naperville and across the country.
Marie Wilson | Staff Photographer
Dont be surprised if #BigFrog50 shows up on social media and helps earn discounts at a Naperville custom T-shirt retailer.
The slogan was one of several ideas Neuqua Valley High School students shared with the Naperville franchise owners and the CEO of Florida-based custom T-shirt company Big Frog during a marketing competition Friday at the school.
Its real-life experience for them to be able to put what they learn in class to use, business teacher Jim Moreau said about the marketing challenge.
The #BigFrog50 campaign was the element that set team Lily Pads apart from five other teams vying for a $1,000 prize in the competition to create the best plan to help Big Frog boost its sales by 20 percent in June and July.
It was very economical and it brought people into the store, said Scott Parrill, who owns the Naperville Big Frog location at 2863 W. 95th St., suite 107, with his wife, Marcia.
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Neuqua students pitch marketing ideas for T-shirt retailer