Visual Social Marketing For Dummies
Visual marketing expert, Krista Neher, talks about the importance of visual marketing to get through the clutter in social media marketing and make your prod...
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Visual Social Marketing For Dummies - Video
Summary: As social media strategy becomes more important, CIOs and IT have a new lever to drive conversation with peers in marketing and other departments across the company.
A study by IDG raises questions about the CIO's role in helping their organizations pursue social media. The report (registration required), which was sponsored by HootSuite, highlights the following points:
This short survey has three implications for the CIO and IT.
First, social media is part of the ongoing digital transformation taking place in almost all industries. Although social media remains centralized among a few people in a single team, the role of social will eventually expand beyond marketing and customer service to encompass aspects of core operations. Business is about communication so it makes sense that the importance of social media, which means communication, will grow over time. Smart CIOs will embrace this future today rather than waiting.
Second, there remains a disconnect and lack of understanding between IT and business counterparts. This is most unfortunate because both sides want the same thing business success. The fact that IT views the business as "indifferent" or "reluctant," even though the business cares about social media strategy, indicates poor communication between the two groups. Although this study raises the disconnect in relation to social media strategy, it reflects a much larger set of relationship issues.
Third, because IT leadership evangelizes social mediaan opportunity awaits. It is odd that IT pushes enterprise social media even more than does marketing, but the survey does not explain why. Perhaps IT has embraced social media because it offers a way to interact positively with peers in marketing. If so, then IT is reaching out across the disconnect to build deeper relationships with business peers, which is great.
Social media is only one part of the larger set of concerns facing any CIO and IT department. However, we can use this survey as a symbol about the state of relationships between IT and business departments, and a signpost about what IT must do next.
Although the IT / business divide has become a clich, even tired phrases may contain truth. For the CIO, now is the time to sit down with the head of marketing and plan together for a shared future. Use enterprise social media strategy as a vehicle to start ongoing discussions that lead to concrete activities and agreed-upon metrics.
Don't leave the meeting room without clear action items, points to clarify, and specific outcomes tied to results and measures.While the most innovative CIOs in the world takes these steps intuitively and constantly, us mere mortals should remember this practical guidance every day.
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Enterprise social media: New battleground for CIO influence
(PRWEB) March 12, 2014
topseos.com has awarded 1SEO.com as the second best social media marketing firm in the month of March 2014. Search engine marketing consultants are investigated by the independent research team at topseos.com to identify which consultants supply the best social media marketing solutions. The rankings are revised on a monthly basis based on the latest achievements of performing social media marketing consultants.
The independent research team at topseos.com performs a methodical examination of the online marketing services in order to stay versed of the latest achievements of competing social media marketing consultants. Competing consultants are researched through the use of five areas of examination in areas including consultation, brand management, methodology, timeliness, and reach. The listings of best social media marketing consultants is updated based on the results of the examination to showcase the best in the online marketing industry.
Clients of online marketing solutions are often contacted in order to better understand the overall quality of solution being produced to them. Customer referrals are often a strong indicator of the quality of solution which each social media marketing consultant supplies. Often times clients connect directly with topseos.com to share their experiences.
The ratings are released monthly to assist businesses in selecting a top performing social media marketing firm. 1SEO.com has been featured in the list due to their efficient services chosen through the proprietary investigation process. Thousands of search marketing firms are considered each month but only the truly best are considered for the ratings.
About 1SEO.com
1SEO.com is an online marketing companies offering a variety of online marketing solutions including their SEO and PPC management services. Their SEO services involve their own proprietary approach towards achieving high search engine ranking positions for keywords which are most relevant to their customers. The benefits of this approach include higher amounts of traffic with a more thorough keyword analysis for their customers and higher conversion rates with SEO content writing. They are a leading IT and web development company which provides their solutions out of Levittown, PA.
About topseos.com
topseos.com is a well-known independent authority on online marketing providers. The principal ambition of topseos.com is to uncover and name those individuals or agencies providing the top online marketing services all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top online marketing product or service by the independent authority.
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topseos.com Unveils 1SEO.com as the Second Best Social Media Marketing Service for the Month of March 2014
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