Spark - Responsive Design Emails
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Spark - Responsive Design Emails - Video
Population Services International (PSI) is a leading global health organization with social marketing and social franchising interventions in Vietnam to address HIV/AIDS, Hepatitis C, Safe Water/Hygiene, Tuberculosis and Hypertension. PSI uses private sector approaches to improve the health of Vietnams low-income and vulnerable communities in close to 20 provinces. Working in partnership with the Government, private sector and civil society partners, PSI harnesses the power of markets to empower underserved populations to lead healthier lives. For more information: http://www.psi.org
PSI currently seeks a highly creative professional who is interested in applying commercial marketing expertise to achieve social good to join our dynamic, results-focused team in Hanoi. Are you passionate about marketing? Do you feel you have more to give? Get us to notice you and join our inspiring mission.
Job Title: SENIOR MARKETING COORDINATOR Reports to: Country Director
Job purposes: The Senior Marketing Coordinator will play a key role in developing consumer-focused messaging and materials designed to motivate healthier behaviors, including correct and consistent use of essential health products and services. S/he will leverage experience in commercial marketing to develop engaging, out of the box, purposeful and locally appropriate social campaigns. S/he will identify and apply cost-efficient channels to implement multi-channel campaigns using social media, online, outdoor billboards, print, community engagement and other channels as appropriate. S/he will lead the design of 360-degree campaigns that will change peoples lives. This position will help expand PSIs partnerships with marketing agencies and other partners involved in social mobilization and behavior change communication. S/he will work closely with advertising agencies as well as governmental agencies and partner organizations. S/he will work with the most creative and committed people working in public health in South East Asia.
Major duties:
Selection criteria
A competitive remuneration package will be offered to the successful candidate
Interested candidates are requested to submit detailed curriculum vitae (CV) with a letter of interest indicating the position you are applying for as well as copies of relevant certificates/degrees no later than 17:00, March 17th, 2014 to HR Department, PSI Vietnam; Address: 11th Floor, VINAFOR Building, 127 Lo Duc Street, Hai Ba Trung, Hanoi; Email: hr@psi.org.vn; Only short-listed candidates will be contacted for interviews. Please do not contact via telephone. Dossier will not be returned.
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Senior Marketing Coordinator
This session was targeted mainly for salespeople who want to use social media as part of their sales strategy. It featured Jason Suen, Director of Global Customer Success at Hearsay Social and Patrizio Spagnoletto, Head of Digital at Farmers Insurance.Spagnoletto started the discussing by stating that he believes that marketing and sales should be omni-channel, which means that customers have the right to contact a company via whatever medium they want, and digital should support that.
He also stated that social is way more than just sales and that social can drive business when done in the right way.Spagnoletto reiterated throughout the session that he believes that social isnt about sales, its about retention and loyalty through the vehicles that customers are now used to communicating. This is proven by the fact that social interaction breeds loyalty:
People who have heavy social engagement with a brand will have much higher retention rates.
This statement lead the discussion to how sales can be quantified through social media directly. Suen stated that this depends specifically on how sales are tracked through analytics and digital tracking platforms.
The conversation then shifted into how to personify yourself on social media when you are trying to sell something. Both Suen andSpagnoletto recommended talking about your life and your kids to build a relationship online and to personalize yourself. More specifically this is something small businesses can do that big corporations necessarily cant: Let people get to know you as a person.
But no matter what the size is of your company, you can buildrelationships that scale. For corporations that have a lot of legal red tape or hesitance on fully utilizing social media,Spagnoletto strongly advocated against using canned responses of any kind, stating that the risks associated in not participating genuinely (where everything is coached) is worse than not doing social at all.
Both Suen andSpagnoletto recommended that individuals and companies maintaining a social presence need to parse out interests that are completely different, such as a healthcare company president who wants to talk about marketing AND diabetes, or an agency that does B2B and B2C marketing. Ideally this should be two separate social media presences (author note: I dont necessarily agree with this, as my love for healthy living topics, marketing, and tech all exist quite nicely on my Twitter feed, but this could make sense for large companies or websites that have several different verticals).
No matter the industry or specific strategy, the social industry has now shifted from defense to offense. Many companies are realizing that social is important for any sales, customer service, and marketing strategies.
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#SXSWi 2014 Recap: Sales in Social: You Can Sell, But You Cant Hide by @wonderwall7
Spark - Wireframes
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Social Marketing By @LazadaID
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Social Marketing By @LazadaID - Video