Archive for the ‘Social Marketing’ Category

How to Make Money with Google Adsense – Video


How to Make Money with Google Adsense
http://bit.ly/O1aMUm The best Seo and Backlinks System. Magic Submitter Pushes You To The Top Of Google. Magic Submitter Spins And Submits Your Articles, Vid...

By: Seo Social Marketing

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How to Make Money with Google Adsense - Video

Link Building Software Best SEO Tool For Backlink Building – Video


Link Building Software Best SEO Tool For Backlink Building
http://bit.ly/O1aMUm The best Seo and Backlinks System. Magic Submitter Pushes You To The Top Of Google. Magic Submitter Spins And Submits Your Articles, Vid...

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Link Building Software Best SEO Tool For Backlink Building - Video

Backlink Monitor Google Backlink Checker Tool – Video


Backlink Monitor Google Backlink Checker Tool
http://bit.ly/O1aMUm The best Seo and Backlinks System. Magic Submitter Pushes You To The Top Of Google. Magic Submitter Spins And Submits Your Articles, Vid...

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Backlink Monitor Google Backlink Checker Tool - Video

Thought Leader Life 016: Guest Matt Heinz – Video


Thought Leader Life 016: Guest Matt Heinz
Mitchell Levy and Michael Procopio talk with Matt Heinz about thought leadership, social selling, and social marketing. Thought Leadership Life with Mitchell...

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Thought Leader Life 016: Guest Matt Heinz - Video

Business owners become social media marketing believers

Article updated: 3/31/2014 5:04 AM

Here's a thought that may require some thought: Social media could be one of your business' most effective marketing tools.

One reason, says Patrick Finn, is the low cost. But at least equally important, is that it "allows us to hit our circle of influence," said the owner of Patrick A. Finn Ltd., a Palatine design and build business that focuses on custom homes and remodeling.

The right targets, nicely reached. "We've done direct marketing, but not very successfully," Finn says. "It's a lot of money for a 99.5 percent rejection rate." In contrast, Finn's e-newsletter has a significantly high 49 percent open rate.

Finn is a social media marketing believer. So is Michael Menn.

Principal of Northbrook's Michael Menn Ltd. and a certified green professional who takes the designation seriously, Menn designs and builds sustainable buildings. It's not much of a leap to understand his commitment to social media marketing.

"Social media is a choice I made," Menn says. "I sat down with my marketing team and we talked about whether a promotional campaign built on social media would work. We talked about how to do it, whether a campaign would sustain us."

It would and does, along with traditional face-to-face networking that Menn says takes as much as 30 percent of his time.

Menn's social media marketing has been enormously successful. It helps that Amanda Hart, Menn's chief marketing adviser and, within the past month, Finn's adviser as well, understands how to use social media.

Buttressed by analytics that help determine the best time of day for an email blast or Facebook posting, Menn and Hart focus on a topic each month. "We do something personal," Menn says. "I'm not Procter & Gamble. I'm not Kraft. I'm me, a small business. People like knowing what Michael does."

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Business owners become social media marketing believers