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SINGAPORE, February 27, 2014 /PRNewswire/ --
Asia-Pacific headquarters marks another milestone for leading social analytics company following its recent completion of a US$26 million Series C funding round
Socialbakers, the leading worldwide social media analytics and optimization company, has announced the opening of its Asia-Pacific headquarters in Singapore, and the appointment of a new vice president to lead its business in the region, Simon Trilsbach, formerly of Experian Marketing Services.
CEO and co-founder Jan Rezab said, "By 2017, Asia-Pacific will have the largest social network population worldwide. By investing in the region now, we are positioning Socialbakers to help both global and regional brands to benchmark and optimize their social marketing performance. By opening this office we will accelerate our momentum by leveraging the vast opportunities in the region. We are excited to have Simon join us to lead the team here; he will be instrumental in accelerating our growth in Asia-Pacific, helping our clients take their social marketing to the next level."
Simon Trilsbach brings over 10 years of experience in leading sales, client services and go-to market strategies, and previously served as general manager with Experian Marketing Services.
Trilsbach said, "Companies now realize that there is tremendous business value in social media. Social is a global playing field, and Socialbakers is uniquely placed to help brands understand how they compete internationally with the only analytics platform that provides truly global industry benchmarks together with extensive local categorization of brands social properties. This will enable brands to make the right decisions, whether they're seeking to increase engagement with customers, build brand awareness or drive sales conversions."
The demand for social analytics is rapidly growing as social media is becoming an increasingly dominant part of the marketing mix for brands across the region. Two-thirds of companies surveyed in Asia-Pacific are raising their digital budgets this year* as the highest return on investment is now via digital marketing channels.** This has led to the growing need for data that not only measures social media performance, but also provides actionable insights into consumer behaviour and preferences.
* Campaign Asia-Pacific, 2013
** Nielsen 2012
With an international client base that includes half of all Fortune 500 companies, Socialbakers' clients in the region include Lenovo, L'Oreal and LVMH. Their product offering includes Socialbakers Analytics, which provides a multi-platform dashboard to measure, compare and maximize social media performance; Socialbakers Ad Analytics, which allows advertisers to optimize, manage and boost their advertising strategy on Facebook; Socialbakers Builder, which offers intelligent content management to drive social media success; and Socialbakers Listening, which enables brands to monitor conversations across Facebook and Twitter in real time and performs detailed analyses of conversations by keywords and across multiple social media platforms.
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Socialbakers Extends Footprint into Asia-Pacific with New Headquarters in Singapore