Mediaboss Marketing

KFCThailand has launched its new limited edition menu item,Crispy Zabb Skins, which essentially means 'spicy chicken skin' after acampaign that called for fans to send 10,000 heart emojis in the comments.

Partnering with Brilliant & Million, KFCThailand put up a social media post that read: "If you really want Crispy Zabb Skins on the menu, send us 10, 000 heart emojis in the comments."

The post was intended as a social fast food petition campaign, where KFCconsumers were given a stake in deciding what should be on the menu through their online interactions.

Dont miss: KFC MY will replace your chicken if the pieces are too small in attempt to win back consumers

As a reward, KFC Thailand promised to release the product if the target number of heart emojis was met on its Facebook page.

The campaign was met with over300,000 hearts from fans online andKFC Thailand released itsCrispy Zabb Skins in 59 of its participating quick-service stores soon after.

Local food influencers such as Thai food content creator who goes by the social media name 'Eat Here' also participated in the campaign by sharing TikTok videos of themselves eating the Crispy Zabb Skins to share in the excitement with their fans.

According to KFC Thailand in a statement, the crispy chicken skins were sold out within seven days of its launch. Additionally, the fast-food giant reported an increase in engagement on its social media pages.

Your response to our Crispy Zabb Skin menu has been nothing short of spectacular, and because of you, we at KFC are inspired to keep bringing you the best of our service and recipes, saidKFC Thailands chief marketing officer, Suhayl Limbada.

Across the region, KFC is facing increased pressures in Malaysia as boycotts against brands supporting theIsrael-Gaza war go strong. Just last week, the Boycott Divestment Sanctions Malaysia (BDS Malaysia) cleared the air about its alleged campaign for Malaysians to boycott KFC.

The fried chicken chain was never included in the BDS Malaysia boycott list and BDS Malaysia never campaigned for the Malaysian people to boycott KFC from the past until now, according to BDS Malaysia chairman Nazari Ismail.

While McDonalds made the list because its branches in Israel provided free food to Israeli Zionist soldiers and the McDonalds corporation did not block the action, KFC has not done the same thing, he added in Malay in a statement seen by A+M at the time.

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crme de la crme of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles: KFC Malaysia keeps vow of silence despite off the boycott list. Is it the right PR move? KFC Thailand launches new bucket in line with Songkran Festival Abbott nabs KFC Malaysia's chief marketing officer

Read more here:
KFC TH hands menu powers to consumers in buzzy social media campaign - Marketing Interactive

Social Media Analytics Tools Market

This report on the Social Media Analytics Tools Market study considers important factors such as an analysis of the market, a definition of the market, segmentation, significant trends in the industry, an examination of the competitive landscape, and research methodology. The research provides an idea about various market inhibitors as well as market motivators in both a quantitative and qualitative approach with the purpose of providing users with accurate information.

Get a Sample PDF of the report @ https://www.themarketinsights.com/request-sample/490265

What is New Additions in 2024?

Detailed industry outlook Additional information on company players Customized report and analyst support on request Recent market developments and it's futuristic growth opportunities Customized regional/country reports as per request

The list of Key Players Profiled in the study includes:- Google Analytics, Adobe analytics, Sprout SocialInc, Sendible, Iconosquare, Hootsuite Inc, Zoho Corporation Pvt, Falcon.io, Storyheap, Tailwind, TapInfluence, BuzzSumo, ShortStack(Pancake Laboratories), Snaplytics

Cataloging the Competitive Terrain of the Social Media Analytics Tools Market:

The report provides an overview of every manufacturers and the products developed by each manufacturer along with the application scope of every product. Data regarding the market share of every company, as well as sales figures concerning each firm, is stated in the report. Details regarding the profit margins and price patterns have been inculcated in the report.

IN THE NEWS In May 2022, TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. The founding member is Brandwatch, and its social suite of the future, which would allow its customers to scale, manage, execute, and optimize the content on TikTok, all while staying within the Brandwatch platform. This officially badged partnership between Brandwatch and TikTok empowers Brandwatch clients to manage, understand, and respond to their community profiles on TikTok in a way that feels native to the world's hottest technology platform. In April 2022, Digimind collaborated with Facelift to give essential tools for effective social media growth. Facelift is a firm that provides social media management tools. This collaboration benefited both industries in monitoring their brand image and effectively managing all social networks.

Social Media Analytics Tools Market Dynamics:

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Growth Drivers: Social Media Usage: Growth of social media platforms and user engagement.

Marketing ROI: Need to measure and optimize marketing ROI on social media.

Brand Monitoring: Importance of brand monitoring and reputation management.

Customer Insights: Demand for deep customer insights and sentiment analysis.

Get a Discount on Research Report @ https://www.themarketinsights.com/check-discount/490265

Segmentation Analysis of the Market:

Global Social Media Analytics Tools Market forecast report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market. Global Social Media Analytics Tools Market segments and Market Data Break Down are illuminated

By Type, the market is primarily segmented into:

Cloud, SaaS, Web, Mobile-Android Native, Mobile-iOS Native, Other

By Applications, the market is segmented into:

Large Enterprise, SMBs, Personal Use, Agencies, Other

Social Media Analytics Tools Market Regional Analysis:

Regional Coverage:

Rgn-w gmnttn in the Global Social Media Analytics Tools Market nlud the claims to split the regional scope of the market, which among these regions has been touted to amass the largest market share over the anticipated duration

North America(USA, Canada and Mexico) Europe(UK, Germany, France and the Rest of Europe) Asia Pacific(China, Japan, India, and the Rest of the Asia Pacific region) South America(Brazil, Argentina and the Rest of South America) Middle East and Africa(GCC and Rest of the Middle East and Africa)

** Note - This report sample includes:

Scope For 2025 Brief Introduction to the research report. Table of Contents (Scope covered as a part of the study) Top players in the market Research framework (structure of the report) Research methodology adopted by The Market Insights The Global Social Media Analytics Tools Market Industry Report Covers The Following Data Points:

: This section covers the global Market overview, including the basic market introduction, market analysis by its applications, type, and regions. The major regions of the global Market industry include North America, Europe, Asia-Pacific, and the Middle-East and Africa. Social Media Analytics Tools Market industry statistics and outlook are presented in this section. Market dynamics states the opportunities, key driving forces, market risk are studied.

: This section covers Market manufacturers profile based on their business overview, product type, and application. Also, the sales volume, market product price, gross margin analysis, and share of each player is profiled in this report.

: These sections present the market competition based on sales, profits, and market division of each manufacturer. It also covers the industry scenario based on regional conditions.

: These sections provide forecast information related to Social Media Analytics Tools Market for each region. The sales channels include direct and indirect Marketing, traders, distributors, and development trends are presented in this report.

: In these sections, Industry key research conclusions and outcome, analysis methodology, and data sources are covered.

Request for Customization @ https://www.themarketinsights.com/request-customization/490265

What makes the information worth buying?

A comprehensive and in-depth overview of the global Social Media Analytics Tools industry in exchange, use, and geographical area sectors is provided.

This research looks at the industry rewards and constraints that influence industry growth.

Developing business strategies and aspects to aid in an emerging market.

Examining free markets and developing appropriate strategies.

Direct Contact: Jessica Joyal +1 (614) 602 2897 | +919284395731 Email: sales@themarketinsights.com Website: https://www.themarketinsights.com/

Delivering foresights along with statistical analysis of the operational business industry impacts has been our foremost priority. With the constant developments in the research & development industry, we have always challenged the conventional research methodologies and discovered new research tactics to evolve the growing B2B requirements.

This release was published on openPR.

Read more:
Social Media Analytics Tools Market is Likely to Increase At a Significantly High CAGR During Forecast Period 2030 - openPR

Trump Media shareholder Justin Peedin says he plans to stand by Trump despite the former president's historic conviction. Courtesy of Justin Peedin hide caption

When a New York jury convicted former President Trump, supporter Justin Peedin in Florida was outraged.

So he decided to take a stand: By buying more shares in Trumps social media venture while encouraging others to do the same.

Its almost time to show them what DJTArmy is all about!!!! Buy more today and hollllllld, Peedin wrote in Truth Social a little before trading started on Friday.

Peedin is part of a legion of Trump supporters who own shares in Trump Media & Technology Group the company behind Truth Social.

Many supporters have invested despite all the warnings from professional investors about a company that's losing money and has little revenue.

And now, at a time when many investors would normally flee because of the former president's conviction, Trump Media shareholders are vowing to double down over their anger about a conviction they view as a miscarriage of justice.

At least on Friday, their push to pump up the stock didn't pan out. After initially opening up about 15%, shares ended the day down 5%.

But far from being discouraged, Trump Media shareholders are vowing to hang on.

It is the latest twist in what has been a volatile ride for Trump Media shares since making its stock market debut in March by merging with a listed shell company.

For those who invested early, it has been a remarkably lucrative ride so far. But nobody has benefited more than former President Trump.

And now, whether or not these shareholders decide to hang on will determine the fortunes of a company many in Wall Street have panned as a dud.

Trump has a lot riding on Trump Media. He owns nearly two-thirds of the company.

Despite taking a hit on Friday, Trumps stake was still valued at $5.6 billion a windfall that earlier this year placed him in the Bloomberg Billionaires Index for the first time.

Its an incredible value for a company that lost over $300 million in the first quarter and had almost negligible revenue. It also had just under 700,000 monthly active users in April, compared to over 76 million for X, according to data from Similarweb.

Trumps newfound fortune is all thanks to hundreds of thousands of investors who have bought into Trump Media, many of them to show support for former President Trump.

Donald Trump attends his criminal trial at Manhattan Criminal Court in New York City on May 29, 2024. Doug Mills-Pool/Getty Images hide caption

Justin Peedin is one of them

Peedin became a Trump supporter in 2015. He was teaching English in an Arab village in Israel. He had left a sales gig in a call center in Maryland. He says he left partly to escape the racial strife in the U.S and partly to reconnect with his Jewish heritage.

I figured if I can help make peace over there, you can make peace anywhere, he says.

Peedin voted for Trump twice and he believes the world now needs Trump more than ever. Its why he also decided to invest in Trump Media.

Unfortunately, the world's not just hugs and kisses everywhere. There're people that really want to do harm. And we need strong leadership, he says. I'm scared for the future. So, 2024 is a big year. And that's why I'm invested in this, you know?

Peedin is a huge fan of Truth Social. Its a platform where he and others have found relief from what they see as censorship in rivals such as X and Facebook.

And Peedin believes that if the former president returns to the White House in November, Truth Social would become an incredibly valuable company.

I think he's got a good shot at winning again. And if he's only using this platform, I feel like the sky's the limit with it," Peedin says. "And I also believe in it, which is, like, very rare, to have an investment in something you believe in so much."

Trump Media is losing money and has little revenue. Scott Olson/Getty Images North America hide caption

That belief has gotten him a pretty handsome profit so far at least on paper.

Peedin got in early, investing just over $50,000. He paid an average of around $35. With Trump Media now trading at $49, Peedin is sitting on a paper gain of around $20,000 a sizeable return for a stock that media mogul Barry Diller recently referred to as a "scam."

Peedin says he bought a few more shares on Friday, a day after Trumps conviction.

If he were to lose it all, Peedin says he can still put food on the table for his wife and his toddler.

"I'm not gambling my son's diaper money, you know?" he says.

Not everybody has made money in Trump Media.

The stock has been incredibly volatile day to day. They are now slightly below the day before its debut, but they have delivered a nice return to those like Peedin who invested early.

Many professional investors have warned against the stock, which is trading at valuations well above what its financial performance should dictate even though there are multiple risks facing Truth Social.

The company is trying to expand into online video and has said it plans to grow through mergers and acquisitions, both of which could turn out badly.

Most importantly, professional investors warn that the companys fortunes are tied to former President Trump, whos due to be sentenced in July after being convicted of the 34 felony counts.

Trump also still faces several other state and federal criminal cases, and the stocks performance could be directly impacted by his electoral fortunes in what is expected to be a heated presidential campaign.

There are even more risks looming. Trump could one day cash in and bail from the company which could hurt shareholders like Peedin.

Trump cant sell his shares yet. Under his current agreement, he has to hold on to them until September, right in the midst of the presidential campaign. But he could be given permission to sell even sooner by Trump Medias board, which is full of friendly voices, like his son Donald Trump Jr.

Yet none of these risks faze Peedin.

He still believes Truth Social is a startup with immense potential even after Trump's conviction. He has an unwavering belief in the former commander in chief and he believes Trump would not hurt supporters like him by cashing out of the company.

I think he truly cares about the people that support him, he says. Because if you look at it, that would be kind of like stabbing everyone in the back. And I don't see him doing that.

Read the rest here:
Investors doubling down on Truth Social after Trump's conviction - NPR

Dive Brief:

LG is attempting to boost the positivity on social media with its latest campaign, an effort that is supported by a global survey which found that almost half of respondents (45%) have a social media feed that consists of an equal or greater amount of negative content than positive content. Additionally, 28% of respondents reported that negative content on their social feeds has increased their anxiety.

Inspired by the role algorithms play in the content fed to social media feeds, LGs Optimism your feed playlist offers up a slew of positive videos that, when interacted with, are intended to boost the amount of uplifting content pulled into a consumers feed. The playlist was made in collaboration with global influencers including Tina Choi, Victoria Browne and Josh Harmon each regarded for their positivity and includes over 20 short-form videos ranging from motivational to feel-good content.

LG is also supporting the effort by consulting with social media experts, including Casey Fiesler, a professor, information scientist and technology ethicist, which could help the brand establish stronger credibility and consumer trust. The Optimism your feed'' playlist can be viewed on LGs global YouTube and TikTok channels and will later spread to other social platforms through influencer collaborations. Consumers can also engage with the campaign via a microsite.

The move is part of LGs larger Lifes Good campaign launched last August in an effort to inspire people to view life through a more optimistic lens. The campaign also served to introduce LGs more dynamic and youthful brand identity, which was unveiled last April. Together, the efforts could help the brand build loyalty among younger demographics, like Gen Z, as their spending power grows.

LG, a South Korean company that manufactures consumer and commercial products like TVs, home appliances, automotive components and formerly mobile phonesreported a 3.3% year-over-year revenue gain in the first quarter supported by sales from its home-appliance and vehicle-component businesses, which rose 7.2% and 12%, respectively.

Other marketers beyond LG have also made healthy social media habits a focus of their recent marketing. In February, Snap launched an advertising campaign positioning Snapchat as an antidote to social media. In another instance, Doves long-running Self-Esteem Project launched the Campaign for Kids Online Safety last April to address the rise in youth mental health issues linked to social media.

Read the original post:
LG fuels positivity on social media with 'Optimism your feed' playlist - Marketing Dive

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Is social media the be-all and end-all of marketing? - Financial Mirror