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Tuesday 4 Feb 2014 10:19 AM

Written byED GOODMAN

Social media means many things to different people.

For some its a key tool that is cheaper, quicker and more successful than other forms of marketing, whereas for others, it is simply a colossal waste of time where conversations fail to add value, and is full of pictures of food and holidays.

What cant be ignored is the number of people who use social media, with more than a billion users on Facebook and 500 million tweets being sent every day. There are so many questions that need answering before diving head-first into the social media pool. For example, which platforms are best for each type of business? What should I tweet or comment about? How do I get more followers or connections and is that even important?

For me, one way of understanding social media is as an extension of physical networking events and an opportunity to meet and engage with the people behind the businesses, either within a region or worldwide. So, it makes sense when the two come together. This is exactly what has happened with the recent launch of the Cambridge Social Media Club, which I joined last week for the second of their monthly get-togethers.

The group is aimed at anybody who is interested in learning about, or gaining more experience in, Social Media. Their goal, according to their Meetup page, is to share our experiences with social media and discuss better ways to use it, and become more aware of the uses of social networks in general for marketing.

Mili Ponce, managing director of Social Media Frontiers, hosts the event and told me why she launched the Cambridge Social Media Club. She said that it was because I have seen immediate benefit to my business since [using social media] the first time. Secondly, it gives me the opportunity to stand out from my competition as an expert. Each monthly event is free, courtesy of the sponsorship provided by her company. Given the effort and time required to build any regular networking event, why did Mili decide to make this a free event? Social Media Frontiers has already gain clients, recommendation and awareness in the market through the Social Media Club, even after only the first meeting.

The event took place at CB2 on Norfolk Street last Thursday evening. I arrived to join the group sitting at the back of the bistro, around a long table covered by a beautiful array of food and wine. I have to admit I wasnt sure whether Id joined a business networking event or a dinner party! However, the setting perfectly matched the informality of the group which, after the introductions, discussed the merits, methods and demerits of using Twitter.

Originally posted here:
Social media is the ultimate in marketing

Islandia, New York (PRWEB) February 03, 2014

Along the walk to the Met Life Stadium and within the stadium itself, several Social Shots social media photo booths will be set up for attendees to use at their leisure.

Each social media photo booth allows users to instantly post pictures to various social media sites such as Facebook and twitter, free of charge. Those who wish can also SMS the photos directly to their cell phones as well as email the photos to any email address.

Corporate sponsor Verizon is using this opportunity to leverage social media marketing as part of an overall campaign to extend the reach of the event while increasing brand awareness and keep the brand 'top-of-mind'. Guests share fully branded photos in a fun and relaxed way allowing for great brand introductions to the users core circle of family and friends.

Social Shots sells and rents these social media kiosks across the globe. Each Social Shots social media photo booth for sale comes ready to use and can be set up by any staff members on site. Easy to transport via any major carrier, these great photo booths are frequently seen at in-store promotions, product tours and permanent placement in hotel lobbies, restaurants and the like.

This is the perfect chance for social media marketing. Each photo booth has capability to capture pertinent user information like demographics, cell phone numbers, emails and more. We can even conduct brief surveys and take video testimonials. This is a great way to extend a marketing campaign for any brand looking to make a splash with an experiential marketing campaign. Many who use the photo booth opt-in to various marketing campaigns which is great for brands looking to keep in contact with users through on-going re-marketing efforts. It is a true marketing powerhouse tool, said Dennis Carrion, owner of Social Shots.

Those who wish can also further their marketing or sales efforts by bringing on affiliate partners who will share user data and information to deliver more comprehensive offers to users.

This social media photo booth is sure to be one of the next big thing in on-site marketing and re-branding, said Dennis.

More information on purchasing a photo booth for sale can be found at http://www.socialshots.com.

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Social Shots Social Media Marketing Photo Booths for Sale, Take Part in Super Bowl

(PRWEB) February 04, 2014

Social Traffic Continuity has been designed specifically with the small business owner in mind.

With rapidly changing relationships between customers and businesses in the online world, small business owners are struggling in their capacity to adopt social technologies as the new norm when it comes to communicating with modern consumers.

As more of their customers become connected online, in what is already an over communicated society, the expertise required to leverage social technologies when marketing in our new media scape has become exasperated.

In the digital age, your online marketing matters more than ever. Small business owners need to know what marketing strategies to adopt in different situations from ones that are a waste of time, and money, says Simon U. Ford, founder and CEO of Social Traffic, Inc.

Marketing is not a department, its your business. It should be fun, and easy, it does not need to be complicated, says Ford.

Social Traffic Continuity training courses, which you can view here, cover Reputation Marketing, SEO, Social Media, Google+, Email Marketing plus 10 more digital marketing topics, each one written in an easy to follow format any local business owner will understand.

Social Traffic, Inc. is a social marketing agency founded in 2007 offering small businesses help in establishing proven, social infused marketing systems for dramatic and sustainable growth.

Founder Simon U. Ford has authored multiple social marketing related books, including Social Traffic Marketing In Our New Mediascape, quoted by some readers at the time of its launch 6 years ago as the best book on social marketing ever written.

In 2007, Simon was highlighted for dominating a Google product launch in search results; using social signals Simon outranked Googles own pages, holding positions #1 and #2 (for 9 months) in YouTube search results for Googles own product (Google Friend Connect). Seven Google developer videos ranked behind Simons in positions #3 through #10 a rare accomplishment.

Go here to read the rest:
Social Traffic, Inc. Launches Easy to Understand, Step-by-Step Social Continuity Marketing Tutorials for Small Business

While many advertisers shelled out millions for a spot during Sunday's Super Bowl, Audi went with a more social marketing scheme: Snapchat. Was it successful?

Yesterday afternoon and evening, millions of sports fans geared up for a Super Bowl that would ultimately prove to be stupendously underwhelming (or overwhelming, for Peyton Manning).

High Gear Medias flagship website offers news, reviews, and the latest shopping tools for the cars that matter to US consumers. For more expert insights from Car Connection editors and opinions from around the Web,click here.

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But despite the huge number of TV sets tuned to the big game, many viewers were glued to other, smaller screens. That's because the way we watch TV is changing. Audi understands that, so the automaker tried its hand at a newfangled marketing campaign, conducted via Snapchat.

Was Audi successful? You be the judge.

NOT YOUR GRANDMA'S SUPER BOWL

Once upon a time, when something important was on television, interested viewers had to shush everyone around, crank up the volume, and pay close attention. Then came VCRs, DVRs, Roku, YouTube, and variations on those themes, and suddenly, we didn't have to worry. If we missed something, we could always catch it later.

That gave us room to multitask, and today, everyone's favorite multitasking tool is the smartphone. When news is happening, we put our heads down and we Facebook it, we Instagram it, we tweet it, we turn it into GIFs and post it to Tumblr, where it gets reblogged and rebloggedad infinitum. Today, TV isn't so much a spectator sport as a conversation-starter on social media.

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Super Bowl ads and Snapchat? Audi tries something new

Jo Saunders Wildfire Social Marketing WIBWA Interview
Interview with Jennifer Bryant of Women in Business WA. Hear how I take branding to extremes as we have a laugh towards the end! Highly recommend joining Wom...

By: Jo Saunders

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Jo Saunders Wildfire Social Marketing WIBWA Interview - Video