Mediaboss Marketing

Pinterest has published a new report on the value of the app for promoting luxury brands, including notes on how and why users come to the platform to discover luxury products.

The report, conducted in conjunction with PA Consulting, looks specifically at engagement with high-end fashion brands, and how Pinterest is helping to drive discovery and engagement with this market segment.

As explained by Pinterest:

On Pinterest, consumer brands enhance a positive experience rather than collide with toxic content found on so many other sites. While the global economic environment remains unstable, the luxury goods market is surging; its likely to double in size by 2030on the strength of Gen Z spending, which is another Pinterest advantage.

Based on the findings, Pinterest has shared some new stats on luxury shopping engagement, including:

The findings also indicate that Pinterest is the number one destination for inspiration when shopping for luxury products, with three of every five luxury shoppers saying that they use Pinterest for research and discovery.

Which also extends to ads in the app:

Three in five luxury shoppers claim to be open to luxury advertising and they are 85% more likely to be receptive to this kind of advertising.

That could present new opportunities for luxury brands, providing direct linkage to a receptive, responsive audience, that has come to the app in a shopping mindset.

And in some cases, thatll also facilitate expanded promotion opportunities for tangential brands and offerings, which are of appeal to this market.

Some interesting considerations either way, which could help to shape your thinking around Pin campaigns over the holidays or into 2024.

You can read Pinterests full luxury brand engagement report here.

See the article here:
Pinterest Shares New Insights into The Value of the Platform for ... - Social Media Today

Council was presented with a report outlining options and impacts of a change to a bi-weekly schedule for solid waste pick up including compost service options.

According to the report, the first step in moving towards bi-weekly garbage collection is the development of a Solid Waste Management Plan designed specifically for the City of Prince George that would create a waste reduction roadmap with specific target initiatives;

Council gave approval for staff to procure professional services to assist with the formulation of a City of Prince George Solid Waste Management Plan. The plan would help inform the requirements for implementing a bi-weekly collection model. Ideally, this process would begin in 2024.

Council also approved a motion to coordinate a presentation by the Regional District of Fraser-Fort George to expand on requirements for diverting recyclables/compostables. The regional district operates the Foothills Boulevard Regional Landfill and the associated waste diversion programs.

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City looking at moving garbage collection to bi-weekly schedule - Prince George Daily News

Health warning as new Tobacco and Vaping Framework publishes.

A new marketing campaign informing parents, carers and school pupils of the dangers of vaping has been launched by the Scottish Government.

It comes as a new Tobacco and Vaping Framework is published, setting out actions which will be taken to create a tobacco-free generation by 2034.

The Framework for reaching the 2034 goal includes action to raise the age limit for sales of tobacco and plans to improve services to help people quit. In addition, the Scottish Government will continue to review what further action is needed to limit the appeal of vapes to children, young people and non-smokers during the first phase of the framework which will run until November 2025

The Take Hold marketing campaign will increase awareness of the harms and risks of nicotine addiction associated with vaping, with schools across Scotland provided with digital guidance packs and resources for posters along with radio and outdoor advertising. Its key message is that vapes may quickly become harmfully addictive for children and young people, affecting their concentration, mental health and mood.

Public Health Minister Jenni Minto said:

Smoking damages lives for people across Scotland, and is responsible for one in five deaths more than 8,000 lives a year. It causes preventable ill health and loss of life of loved ones, is a significant burden on our NHS and social care services, and is the leading preventable cause of health inequalities and costs the economy millions each year in lost productivity.

Although we have seen smoking rates decline, and Scotland has already introduced a range of world-leading tobacco control measures, we want to do more to help us achieve our goal of being tobacco-free by 2034. This framework will provide direction for a decade and allow us to be more responsive in dealing with a variety of nicotine and tobacco products.

E-cigarettes are one of a range of tools for adult smokers to quit smoking, but should never be used by young people or adult non-smokers. We must take action to prevent young people using vapes and becoming addicted which will damage their health, and thats why were launching a marketing campaign. It is much easier to never start than it is to give up.

Background

The Scottish Government will continue to work constructively with stakeholders and retailers and is still considering next steps on its consultation on tightening the advertising and promotion of vapes. Any measures taken forward will be in addition to those proposed under the UK-wide consultation on creating a smoke-free generation, which the Scottish Government is part of, and includes raising the age limit.

In addition, the UK-wide consultation contains proposals on the prohibition of disposable vape sales and other measures, which aligns with the Programme for Government commitment to tackle the environmental impact of single-use vapes.

The new action plan was developed through engagement with a working group of public health experts, including ASH Scotland, Public Health Scotland, Cessation coordinators, academics and The Society of Chief Officers of Trading Standards in Scotland. Engagement also included views from the Poverty Alliance Scotland and from the 11th Citizen Panel for Health.

Tobacco and Vaping Framework: Roadmap to 2034 - gov.scot (www.gov.scot)

Vaping addiction soon takes hold - NHS inform

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Vaping campaign launched - gov.scot - The Scottish Government

23 November 2023

The University of South Australias Innovation & Collaboration Centre (ICC) is excited to announce the next cohort of participants in its leading six-month accelerator program.

As the seven startups proceed through the ICCs Venture Catalyst program they will be supported through expertise, resources and funding to accelerate their businesses, taking them to market sooner as they cement their place in South Australias entrepreneurial ecosystem.

UniSA Deputy Director: Business Incubation Craig Jones says the diverse organisations joining the program this year include two social enterprises.

We have an exceptional group of startups within this cohort, with several looking to make transformative impacts within the medical sector, he says.

Being involved with these companies in their infancy allows us to push their potential on what could be possible, and the positive ripple effects that has on the wider South Australian community.

Calm-Vax co-founders Dr Sarah Sheppard and Kirsty Harvey are using their ICC opportunity to further build their business towards the goal of reducing needle-related anxiety in children, alongside secondary aims of improving community attitudes towards vaccinations and coping.

We are especially excited about the individualised business support provided as well as the connection, networking and mentoring opportunities, Sheppard says.

Hairy As founder Daryl McMahon aims to support a stronger, more equitable community through delivering steady funding to its social purpose partners through sales of its beard products.

I sawVentureCatalyst as an opportunity to get the support, expertiseand resources I need to take Hairy As from concept to launch and beyond, with a solid underpinning to ensure ongoing sustainability,he says.

eDON co-founder Supriya Dixit is looking to help hospitals address understaffing by enabling them to fill gaps in their rosters directly with qualified nurses, using a software solution her business has developed.

We feel that being immersed in the startup community will be immensely beneficial for our team and that being surrounded by other companies in their early stages will provide us with opportunities to learn from each other's progress, she says.

In joining the ICC community, these startups now have access to a pool of global industry experts who will help drive their progress over the next six-months, as well as a $10,000 stipend, tailored workshops, university resources and one-on-one mentoring.

The social enterprise component of the Venture Catalyst program is partly funded by the Pank Family, who support social innovation and enterprises developed by UniSA students, staff or alumni.

Find out more about the program at https://icc.unisa.edu.au/programs/venture-catalyst/#about-venture-catalyst

Innovation & Collaboration Centres 2024 Venture Catalyst cohort:

The 2024 participants began the 6-month accelerator program in October, with a four-week induction featuring workshops from leading industry experts.

Media Contact:

Georgia Minarelli M: +61 413 314 726 E: Georgia.minarelli@unisa.edu.au

Continued here:
Accelerating South Australia's future with seven innovative startups - University of South Australia

Counting Castes & VotesThen? Decoding caste census politics: No one can diss the market, and no one dares d  Times of India

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Counting Castes & VotesThen? Decoding caste census politics: No one can diss the market, and no one dares d - Times of India