Relationship Marketing #5- How To Build Loyalty
Sponsored By +PicMonkey to help you build social media images, banners, and image profiles http://goo.gl/9EIPKl Join +Wade Harman +Ryan Hanley +Jason T. Wise...
By: Wade Harman
Read this article:
Relationship Marketing #5- How To Build Loyalty - Video
MLM Prospecting Systems- How To Build Your MLM Business Using A MLM Prospecting System
MLM Prospecting Systems- http://bennettwatson.com/mlmprospectingsystems Proven MLM Prospecting Systems that Work Online If you #39;re serious about building a mo...
By: Bennett Watson
Go here to read the rest:
MLM Prospecting Systems- How To Build Your MLM Business Using A MLM Prospecting System - Video
Social Marketing, the Nando #39;s way...
Despite a word ever mentioned of it on the TV or radio, Nando #39;s has become the officially one of the fastest growing restaurant chains in the UK. What can ot...
By: KlarmansTV
Originally posted here:
Social Marketing, the Nando's way... - Video
January 20, 2014
Shown is Sarah T. Page teaching a social media marketing class to Chamber members. (Photo by Tatiana Rodriguez)
A Social Media Marketing Luncheon was held Thursday at the Nolan County Coliseum. Sarah T. Page, who leads her own consulting firm, presented twenty ideas on how to market a business through the use of social media. The luncheon was hosted by the Sweetwater Chamber of Commerce. The goal of the luncheon was to demystify social media--such as Facebook, Twitter, Instagram and other websites--to determine what works for each business. In many instances, trial and error is the best way to find success. To learn more about Page and Sarah T. Page Consulting, LLC, visit her website at sarahtpage.com. The following ideas were explained by Page at the luncheon: 1. Use Facebook offers: It's okay to ask others on the social media website to share your information. But in most instances, users will have to pay in order to promote the information. 2. Boost your posts: This method is typically for the Facebook platform. If necessary, posts can be filtered to reach a specific audience. 3. Use cover photos as advertising: Cover photos on Facebook offer users the chance to post another picture on their page outside of the profile picture. However, cover photos should not be cluttered with images or information. 4. Participate in Yelp: Yelp can serve almost like a second website and includes maps and community reviews of a business. The transparent website also allows business owners to comment on reviews. 5. Participate on FourSquare: This website, similar to Yelp, is used like a local guide but also as a game, where users can become "the mayor" of a particular location. Some businesses will also offer customer loyalty rewards after surpassing a particular number of check-ins. 6. Be human: Be able to respond and talk to users like a person, not like a press release or on a professional level. 7. Create a sense of urgency: The social media website Twitter has proven to be the best way to promote urgency, with its 140-character maximum posts. 8. Give "insider" perks: "Whisper campaigns"--where customers will come to a business and whisper a key word/phrase to gain discounts, etc--have proven successful. The words or phrase can be posted to the social media account for customers to learn. 9. Use QR codes...wisely: While somewhat new to American social media, its instant success seemed to have gone overboard. The QR codes are similar to a bar code and can be scanned to access information. 10. Showcase your business: Instagram, a social medium that allows photos and short videos to be posted, can be used to feature not only a product, but the employees who produce the product. 11. Integrate your marketing: Many websites have added links to their other pages, like Instagram, YouTube and even Pinterest--the online virtual bulletin board. 12. Piggyback on events: In the instance that a local event takes place, use the opportunity to offer incentives to customers and visitors. 13. Ask your customers questions: Many websites, like Twitter and Facebook, have implemented "fill in the blank" questions to interact with their users. 14. Like/comment as your page: Facebook allows business pages to interact on the website as if they were a person on the social media outlet. Users can follow other businesses and interact with others on various pages. 15. Host a contest: Make sure that the contest is relevant to the business, product or services offered. On Facebook, sometimes a third-party application will be used. 16. Create a Facebook ad: [SLIDES] 17. Use Twitter for market research: On Twitter, users can type in search words (like the business name) to see what kind of perception users have of the business--either good or bad, or search for particular eateries or establishments. It can also be used to search out competitors. 18. Start a blog/become a subject matter expert: Blog websites, such as Blogspot or WordPress, allow users to type up stories or share information about their business or interactions. 19. Go behind the scenes: Any social media platform can be implemented to show users how your product starts all the way to its distribution. 20. Think outside the box: Be willing to be creative with your social media accounts. The website Pinterest has an outreach of 80-85% of women, which could prove to be very beneficial in promoting a gender-specific item.
Follow this link:
Social media marketing luncheon well attended
Wichita, Kansas (PRWEB) January 20, 2014
overstockArt.com has been named among the top e-retailers in Internet Retailer Magazines prestigious Social Media Top 500 Guide for 2014. The online art gallery ranked #47 in the 2014 edition of the top retailers utilizing social media to drive traffic to their site.
overstockArt.com is a perfect example of smaller retailers who have pushed the envelop in creating a more robust social presence and are reaping the rewards of social traffic and more social sales in 2013.
The Top 500 Social Media Retailers are determined according to the percentage of social media traffic arriving at their online store a key indicator to their effectiveness in this channel.
The company increased its social revenue this year by more than 30%. Our ability to grow in the social space is attributed to our relentless focus to be a part of the conversation on Twitter, and make sure that we are sharing quality content on the various social media platforms we participate in, said David Sasson, CEO of overstockArt.com.
Heading the social media efforts for overstockArt.com is none other then David Sasson's wife, Stacy Sasson, who started the business from the couple's basement in 2002.
"Stacy's voice and tone on the various social media channels have become our company's voice, and customers appreciate that. Her ability to engage our shoppers in social conversation have driven interactions and a viral affect that has helped us increase social traffic and brand awareness," said Sasson.
This year, along with Facebook and Twitter, the company has added several platforms where they have considerable presence: Google+, which is the rising start as far as traffic generation; Pinterest, which does not drive as much traffic but has the most qualified traffic converting best out of all social media outlets; Instagram, which is linked with Facebook and is the "new kid on the block"; and Houzz, which is an up-and-coming social media platform for Home Decorators.
In addition to its main website, overstockArt.com, the company has also invested heavily in its sister website, ArtistBe.com (Artist Become), an innovative platform for contemporary artists to share and sell their art. "The growth of ArtistBe.com has been solely via social media interactions and artist's word of mouth. We plan to continue this strategy in 2014, as it has proven to be very successful," said Sasson.
About overstockArt.com: Founded in 2002, overstockArt.com is one the webs most successful distributors of wall dcor items. With more than 100,000 wall dcor combinations to choose from in stock at all times, overstockArt.com has become a premier shopping destination for fine art reproductions online. The Wichita, Kan. based online art gallery was named to Inc. Magazines 2010, 2011 and 2012 Inc. 5000 lists, Internet Retailer magazines 2012 Hot 100 list, 2011/12/13 Second 500 Guide, and was recognized with the STELLAService Seal for elite customer service. The retailer also owns and operates Artist Become (ArtistBe.com), the online community for contemporary artists around the world. For more information, visit http://www.overstockArt.com.
See more here:
overstockArt.com Ranked #47 in Internet Retailer’s 2014 Social Media 500 Guide