Mediaboss Marketing

Agence GI is making waves in the digital marketing world with its groundbreaking approach to TikTokTM marketing strategies. By leveraging the immense potential of this popular social media platform, the agency has propelled numerous businesses to success in their respective industries. Through creative campaigns and strategic implementation, Agence GI is helping clients create brand awareness and engage with younger generations in a competitive market.

The power of TikTokTM lies in its ability to reach millions of people all over the world. With just a few seconds of content, businesses can create impactful messages that can go viral, reaching audiences far beyond their target demographics. Thanks to Agence GI's innovative approach, specialized tools, and a deep understanding of consumer behavior, companies are able to leverage this incredible potential and drive explosive growth for their businesses.

In addition to TikTokTM marketing strategies, Agence GI offers an array of services such as social media campaigns, video production services and more. This comprehensive suite of solutions enables clients to effectively promote their brands and leverage the latest trends in social media marketing. With Agence GI's help, clients can easily navigate through the ever-changing landscape that is today's digital marketing industry.

The experts at Agence GI have mastered the art of increasing brand awareness and connecting their clients with vast audiences. Emerging as experts in creating viral content and trending challenges, Agence GI has helped many clients experience an increase in website visits and sales. With data-driven insights and optimization, Agence GI has crafted its own innovative and creative approach to tapping into the expansive force of TikTokTM to help their clients virality.

As the founder, Maxime Giguere puts it, Through our innovative TikTokTM marketing strategies, we have witnessed firsthand the transformative power of this platform for businesses. At Agence GI, we are passionate about helping our clients achieve explosive growth and remarkable brand visibility. By leveraging TikTok'sTM viral nature and combining it with our data-driven insights, creative storytelling, and profound understanding of the platform, we propel businesses to new heights.

To learn more about Agence GI, follow it on InstagramTM at @AGENCE.GI.

Agence GI

Maxime Gigure

Qubec

Canada

Read more:
Agence GI Takes Social Media by Storm with Innovative TikTokTM ... - Benzinga

The recent announcement of NBCUniversals former head of global advertisingLinda Yaccarino taking on the role as Twitters new CEO has seen the headlines emerging around building "Twitter 2.0. Yaccarino joins the company amidst volatility asthe platform continues to struggle with declining ad revenue and active users. Its new owner, Elon Musk, who is no stranger to controversy, has continued to make significant changes since his takeover, despite facing ad halts by major brands.

Don't miss:Who is Linda Yaccarino, Twitter's new female CEO?

Since Yaccarino's appointment, media intelligent firm CARMA saw over 230K mentions related to the hire just over the past week, with 28% being positive and 23.6% being negative. While some netizens are hopeful about Yaccarino's appointment and her potential to bring positive change to Twitter, many remain skeptical, according to CARMAs HK GM Charles Cheung.

One of the primary concern is Twitter's continued struggle with declining ad revenue and active users on the platform. Given these challenges, it may be a daunting task for Yaccarino to reverse the trend of declining revenue and restore stability to the platform. There are also questions on what new ideas or strategies Yaccarino will bring to the table to rejuvenate Twitter and enhance its reputation, he added.

Social media players such as Kristian Olsen, founder and managing director of digital and social media content agency Type A, told MARKETING-INTERACTIVE that the appointment of Yaccarino is a nod in the right direction, given her track record which is reflective of that. She has a job on her hands and if she is truly going to try and better understand users habits to create more personalised features, then shes off on the right track, he said, adding:

If Yaccarinosgoal is to evolve Twitter into a super app of sorts, then she has to first create stability and credibility to the app that has suffered a lot of bad public impression in the previousyear.

Agreeing with Olsen was James Chua, founder and managing director of digital creative and social marketing consultancy agency GERMS, said the jury will be out on whether Yaccarino is really someone who is empowered to make a change or merely a figurehead.

The appointment of Yaccarinois clear and necessary. Twitter needs to woo back advertisers to ramp up their ad revenue. A lot of what happened with advertisers leaving Twitter is because of Musk's doing. His relationship with advertisers has been testy since he took over, largely due to his indignant upholding of free speech as the holy grail on Twitter, he added.

How can Yaccarino lure back advertisers to Twitter?

While the strategic appointment of Yaccarino as Twitter's new CEO might open up exciting possibilities for the platform, this doesn't guarantee a more advertiser-friendly environment.As Twitter evolves under Yaccarino's leadership, it remains to be seen whether it will prioritise the user experience as a less intrusive channel or face potential financial implications from reduced advertising opportunities. Time will only tell, said Tina Ahmed,senior digital engagement manager, TEAM LEWIS APAC.

Furthermore, Yaccarinomust know how twitter can be re-positioned to gain back its position within digital and social media marketing. For example, under Yaccarino's direction, the company may develop some products and features which could let advertisers and agencies to run immediately and understand how it could facilitate advertisers' marketing strategies," said Ken Cheung, digital director of KREW.

Vin Ng, director of Spread-it believedthe main problem falls on how Yaccarinowill moderate the advertising content on the platform. As with Elon Musk, brands paused spending on the platform due to his policies on content moderation[...]thus it will be interesting to see how Yaccarino willexecuteon this matter, he added.

Will it change the future of social media advertising?

As most of the industry players MARKETING-INTERACTIVE agreed that the hire of Yaccarino will surely bring a change to the advertising industry, it is still too early to conclude how this will change the future of social media advertising.Right now, a key for any social platform is to cultivate a habit among users to visit it daily.

"If the platform fails to maintain its position for its users, they may use it less frequently or even switch to other platforms. If the platform's popularity declines, marketers may decrease their ad spend, Florence Kong, founder and managing director of WeGlow HK.

On the other hand, TEAM LEWIS Ahmed said the appointment is less likely to change the future of social media advertising dramatically. What will shift is how brands plan to engage with Twitter, it will continue to be a default channel for most businesses more on an organic level, however, when it comes to ads, it may not be the priority platform for most businesses to park capital towards unless their key target audience deem otherwise, she said.

GERMS Chua, who said Yaccarino will probably do what Sheryl Sandberg did during her days atFacebook:

Create good advertising models and turn in good revenue. Her biggest stumbling block will be Musk himself.

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Excerpt from:
Rebuilding Twitter: Will a new CEO be the answer? Or will Musk ... - Marketing Interactive

Montana has become the first state to ban the social media app TikTok from operating within the state, signaling that hospitals and health systems using the platform for marketing will now be left in limbo, The Washington Post reported May 17.

Gov. Greg Gianforte signed legislation that imposes a fine of $10,000 per day on any mobile store making TikTok available, and on TikTok if the app operates in the state.

The law takes effect Jan. 1, 2024.

Individual Montana users of TikTok will not be subjected to fines if they are found using the app within the state.

TikTok said in its statement to the Post, "We want to reassure Montanans that they can continue using TikTok to express themselves, earn a living, and find community as we continue working to defend the rights of our users inside and outside of Montana."

The ban comes at a time when hospitals and health systems are increasingly using and joining the app to reach their younger patient demographics. Recently, several hospital and health system marketing leaders told Becker's they're using TikTok to meet patients where they are.

"With 40 percent of social media users finding information on TikTok over Google as a search engine, we saw the opportunity to meet consumers where they are to provide relevant and important information," Christine Kotler, chief marketing and communications officer of Coral Gables-based Baptist Health South Florida, told Becker's.

But with the ban, Montana hospitals and health systems using the video-centric social media platform could be left without an opportunity to reach those younger patients.

The app is currently the second-most popular app for Americans under 35 years old and has 116 million U.S. monthly users on its app, making U.S. consumers the largestpopulation on TikTok, according to Statista.

View original post here:
Montana becomes 1st state to ban TikTok what that means for ... - Becker's Hospital Review

The woman has been re-hired at Amazon, joining the Social Marketing team, her old team, in a new role as a Product Marketing Manager.

In a time of great uncertainty for employees in the tech industry, Paige Cipriani, an ex-Amazon employee who was laid off in January recently rejoined the company again.

Cipriani took to LinkedIn to share her joy and gratitude for being re-hired at Amazon, joining the Social Marketing team in a new role as a Product Marketing Manager.

I am so happy to announce that on Monday I started back at Amazon on the Social Marketing team, the same team I was on before being laid off in January. I was re-hired, as a Product Marketing Manager, in a newly opened position so will be focusing on a different line of business than before. I feel so thankful to be back on such a great team and am looking forward to what this new (yet familiar) journey holds, Cipriani wrote in a LinkedIn post.

When she was laid off four months ago, she had shared an update as well.

Unfortunately, yesterday I woke up to the news that I was one of 18,000 employees laid off from Amazon. It is incredibly hard and I am still trying to process it all. I am sad because my journey at the company had just begun and I was working with some of the most incredibly smart people in the industry. I am still so grateful for the time I have spent there, the connections I have made and everything I learned. I am officially #opentowork looking for Social Marketing roles immediately. Thank you in advance for any connections, advice or opportunities you can offer! Feel free to message me here with leads, Cipriani had posted.

Read:'I'm grieving': Amazon employee laid off in Bengaluru

While Paige's re-hiring at Amazon brings hope, tech layoffs have affected employees across prominent companies recently. Amazon itself experienced a significant round of layoffs, as did Meta, Microsoft, and Google.

Amazon is still laying off employees with 500 Indian employees facing the latest blow just days ago.

Read more:
Woman laid off by Amazon rejoins same team after 4 months - Moneycontrol

Comments are everything. Thats where the truth lives, I think much more so than just looking at all your standard metrics of reach engagement, said Jessica Grigoriou, head of beauty marketing for Unilever, about how she values and analyzes campaign engagement on social media.

Grigoriou was speaking as part of a session at Adweeks Social Media Week conference in New York, alongside creative agency partner Evan Horowitz, co-founder and CEO of Movers+Shakers, about a campaign developed for haircare brand TRESemm.

The pair developed a predominantly social-based campaign for the brand that mainly focused on TikTok activity and discussed how it was able to reach and engage consumers at various touch points.

Focusing on the brands Power Your Style campaign that aimed to instill hair and image confidence in consumers, TRESemm considered tackling the issue of the double bindthe conflicting societal messages and images that tell a woman how she is supposed to look, speak and act.

We really wanted to encourage and celebrate the power of personal style, and to do this we wanted to understand what could be holding women back from expressing their personal styles, continued Grigoriou.

To develop the campaign, the team mined social media comments for research. They analyzed the top 50 posts on Facebook and TikTok within the content feeds of the top 25 most globally prominent women to understand how they were experiencing the double bind through their messages.

According to Grigoriou, 92% of the posts met the double bind classification, and one in every three comments was negative.

So when you think about, again, this person is authentically putting themselves out thereclearly, youre posting something where you think you look great and youre confident inand constantly in your comments, youre being shut down. And so for part of the purpose campaign, we had our creators do quite a vulnerable video post where they talked about some of those comments that theyve experienced, she added.

The campaign was devised with two components and objectives. The brand wanted to further its messaging around celebrating personal style, leaning into earned media and influencer messaging. The social campaign ran across the brands various platformsTikTok,Instagram,FacebookandTwitterwith a focus on reaching Gen Z women.

The second was a traditional 15-second product campaign focusing on TRESemms shampoos and conditioners where there was no room to focus on the double bind element.

We wanted to make sure that it all felt cohesive. So within that there was an overarching umbrella message of power and personal style, but much more focused on product, she continued.

Horowitz explained how to make the messaging taken from a TV spot feel authentic on social media, something he feels brands struggle to do. The creative cannot just be a re-edited version of the TV ad. He also outlined that the campaign evolved through examining the dialogue around the double bind issue, finding that it was already being discussed and shared through TikTok, even though that terminology wasnt being used.

By exploring the comments on the videos of the women in the research, they discovered that people were judging one another, which led to the insight of creators being accused of being too this or too that. The next step saw the teams consider how to tackle the insight natively on each platform and to tell stories and experiences to draw connections.

This led to a drive for users to create their own videos using the power of audio. Social media users were encouraged to create and share content where they mouth along to the pre-recorded statement Im too this, Im too that alongside the campaign hashtag #MyStyleIsMyPower.

Another element concentrated more on TikTok engagement, with audio still featuring a consistent key element in the stateement: Its really not that bad. It just means a little shampooing.

This was adapted from a meme inspired by a song (featuring the voice of Barbie) that was popular across social media at the time.

Its a twist, and that is how you make the brand a cool brand, and thats obviously how TRESemm wants to show up, stated Horowitz.

On why more brands should consider the comments generated across social media, Horowitz added his view that this is where a real gem of cultural insight can be discovered. The best campaigns really originate in comments because thats the richest opportunity for understanding what consumers really experience and feel, he said.

On TikTok alone, the campaign hashtag has led to 100.3 million views while #TRESemmeMyStyleIsMyPower has garnered 83.9 million views since launch last September.

Go here to read the rest:
How TRESemm Used TikTok Comments to Call Out 'Double Bind' - Adweek