Archive for the ‘Social Marketing’ Category

Custom Loyalty Marketing Offering Complimentary App Development to Business Owners

(PRWEB) January 07, 2014

Custom Loyalty Marketing is launching its services into the business sector. The company is celebrating by providing new and established businesses with a free app design. The business must be new to working with Custom Loyalty Marketing to receive the offer. The offer is valid until February 15th of 2014. To take advantage of this offer, business owners simply need to call 773-802-9977.

Custom Loyalty Marketing helps put companies of all industries on the social media map. From email marketing and app development to web development and social media marketing, Custom Loyalty Marketing handles it all. Were results driven but customer service is our number one priority, said Phil Tomich, CEO. There are a lot of marketing companies available. However, our designers are better and we streamline projects so clients see progress and results. Im so confident in our app designs that Im willing to give business owners a free app design!

Members of the media are being invited to speak with Phil Tomich of Custom Loyalty Marketing to discuss current social media and app development trends. Were also going to be hosting a series of webinars, perfect for entrepreneurs seeking social media help but want more information first, finished Tomich.

Custom Loyalty Marketing utilizes all the required staples to develop and design amazing apps for varied industries. All their restaurant apps include Open Table and QR notifications. Additionally, their custom designs for realtors include crystal-clear photo galleries for each property. We do amazing things with our apps. The entire point is to make the buying process easier for the customer so the company may benefit financially and grow sales.

Custom Loyalty Marketing was developed by Phil Tomich in 2013 after he saw a need for strong customer service within the tech development and design industry. Mixing innovative design and coding work with an experienced team that appreciates exceeding customer expectations was important to him. Custom Loyalty Marketings clients already include Hard Rock Hotel & Casino Florida, CPR (Cell Phone Repair), Yakitori Sake House, and more! http://customloyaltymarketing.com/

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Custom Loyalty Marketing Offering Complimentary App Development to Business Owners

Social-Marketing.com | Weinreich Communications | Change for Good

Nonprofit organizations and government agencies want to know: How do we help people adopt behaviors that will make them healthier and happier? How can we create positive social change?

We know what works. Weinreich Communications goes beyond public service announcements and brochures to innovative methods based on the science of changing behaviors. We persuade individuals to take action for health or social change by understanding their lives and what motivates them. We specialize in social media strategy development, transmedia storytelling and other entertainment education-based approaches.

We understand you. We are not a slick advertising/PR agency that is just as happy to sell soft drinks as save lives. We come from the world of public health and social issues, applying effective social marketing principles to make a difference. Since 1995, Weinreich Communications has provided social marketing consulting and training to clients across North America and beyond.

We are committed to making CHANGE FOR GOOD.

What is Social Marketing? Definitions and examples of social marketing. . . more >

Changing the World One Story at a Time Transmedia storytelling for behavior change. . . more >

Follow us on Social Media!

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Social-Marketing.com | Weinreich Communications | Change for Good

Raley’s launches social media-based marketing/sales system

West Sacramento-based Raleys has launched a social media-based marketing/sales solution developed by Revionics Inc., the former Roseville-based company that moved its headquarters to Austin, Texas, last year.

The Social Commerce solution is the main component of a Raleys social media rewards program called Extra Friendzy, which provides users with time-sensitive, limited-quantity offers through social media channels, such as Facebook. The aim is to drive in-store traffic and also draw consumers to Raleys comprehensive customer rewards program, called Something Extra. The Revionics solution can be accessed across online, mobile and in-store channels.

Officials said previous testing produced positive results, and Raleys believes that Extra Friendzy will enhance its social media audience and promote growth of Something Extra, the companys first-ever customer loyalty and rewards program launched in September 2012.

Raleys operates 128 stores in Northern California and Nevada under the Raleys Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source banners.

Revionics, a maker of pricing software for the retail industry, still maintains a Roseville office, with about 30 employees.

Call The Bees Mark Glover, (916) 321-1184.

Read more articles by Mark Glover

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Raley’s launches social media-based marketing/sales system

Ratings of Top Social Media Marketing Companies in Saudi Arabia Revealed by sa.topseos.com for January 2014

(PRWEB) January 06, 2014

The independent authority on, sa.topseos.com, has publicized the 5 best social media marketing firms in Saudi Arabia for the January 2014 edition of online rankings. Businesses hunting for distinguished social media marketing firms may access the rankings at sa.topseos.com. Each social media marketing consultant highlighted within the rankings has been put through a methodical examination to uncover how well they perform compared to industry standards and competitors.

Social media marketing services are put through the sa.topseos.com original examination process in order to uncover which services in Saudi Arabia supply the top overall solution. Services are chosen based on performance in the examination process. This process consists of a set of examination areas, communicating with client referrals, and performing various market and industry research projects.

To view the ratings of the best social media marketing agencies in Saudi Arabia click here.

ABOUT sa.topseos.com

sa.topseos.com is an established independent research firm in Saudi Arabia focusing on the evaluation and listings of firms all around the world. The listings are established by the independent research team each month to highlight the top social media marketing firms based on their achievements and their rating achieved through the proprietary evaluation process.

Social media marketing firms interested in being evaluated can visit:

http://topseos.news-prs.com/sa/apply-for-rankings

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Ratings of Top Social Media Marketing Companies in Saudi Arabia Revealed by sa.topseos.com for January 2014

The Sprout Social Index: How Would You Rank?

So much conversation around the importance of social media for business has focused on its role in marketing. How to engage customers with a brand on Twitter in a way that translates to new sales? How to capture a large Facebook fan base and then transform it into brand champions and paying customers? But a new index from Sprout Social, which provides social media engagement, publishing, and analytic tools, shows that social media's most exciting opportunity-and challenge-may be the provision of customer service.

The Sprout Social Index measures channel growth, brand responsiveness, and consumer behavior across more than 160 million inbound messages, across 20,000 brand profiles and fan pages. "For the initial report we focused on Facebook and Twitter because everyone is at least playing on some level on those platforms," says Andrew Caravella, Sprout's vice president of marketing. "The data, which is in aggregate, is meant to assess how brands are proactively and reactively caring for their customers using social media."

The index comprises two separate metrics: a consumer engagement index that measures the likelihood that a customer of a particular industry will communicate questions or complaints via social channels that, in the pre Social Media Era, would likely have been directed to a customer service center. Utilities, real estate, and consumer goods industries rate highest on the consumer engagement index, indicating that their customers are most likely to take to Twitter or Facebook with lauds and laments. Automotive, non-profit, and healthcare were the industries least likely to have that sort of engagement take place in social channels.

The brand engagement index measures the inverse: how responsive are industries to inbound messages from their customers sent via social media? Utilities, banking and finance, and automotive ranked high here, while government, real estate, and entertainment industries were decidedly less likely to engage with their customers on social media.

While the sheer growth of Twitter and FB's reach is impressive - the Sprout study cites growth of 20% of the collective user base of Twitter and Facebook in the past twelve months, to more than 1.4 billion users - it is the growth of the level of engagement where the real story lies. The Index shows a 175% increase in the number of messages requiring an answer or attention from a brand on those two platforms over the same time span. Caravella says that jump comes, at least in part, because brands are inviting those conversations. "Brands want it," he explains, "because they realize that there are brand-related conversations happening all over social media channels, and they want to be a part of them."

The most eye opening statistics in the study, however, are the one that measures what brands do with that increased level of consumer engagement. Sprout found that average brand response rates fell to below 20% during Q3 2013, and response times increased during 2013 from an average of 10.9 hours to 11.3 hours. As Sprout Social CEO Justyn Howard pointed out, "A 20% response rate to messages requiring attention means that four out of five consumer inquiries go unanswered. This would not be tolerated in traditional channels like phone and email and is not a sustainable practice."

So as the social media engagement story shifts rapidly to a customer service play, how can brands keep up? Sprout's report includes seven keys to improved customer care, from staffing for experience to streamlining departments and decoupling response times from a customer's perceived social influence. Caravella says that building for responsiveness is the most important practice. "You have to have the mentality that this is a two-way conversation," he says. "It's a strategic shift, but a foundational one."

As Caravella points out, "Everyone gets the same number of characters to communicate. For the first time, there is equal status between brands and the consumer."

(Image courtesy of Shutterstock.)

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The Sprout Social Index: How Would You Rank?