Mediaboss Marketing

Social marketing company Spredfast is announcing that it has raised $32.5 million in Series D funding.

The round was led by Lead Edge Capital with participation from Austin Ventures, InterWest Partners, and OpenView Partners. The company has now raised more than $60 million.

Spredfast was founded back in 2008, and CEO Rod Favaron acknowledged that the social media landscape has changed dramatically since then. He said the first group of products was focused on social media listening and aggregating comments about a company. The second wave consisted of social publishing tools and agencies like Buddy Media and Vitrue, which were acquired en masse.

Favaron argued that Spredfast is really part of a third wave: The whole time, what weve been focused on, we dont think social is about building another web page for your company. Its about having conversations with people who care about your brand. For Spredfast, among other things, that means building a product that allows a larger group of people across the entire company to get involved in social media efforts, rather than a small, isolated team. (Features include audience targeting, social filters, shared calendars, and integration with other products for web analytics, social listening, ad optimization, and more.)

The company says it works with more then 300 brands including General Mills, AT&T, and REI. The average customer has nearly 120 employees who are managing the social presence of 40 brands or initiatives across 200 accounts. In addition to continued product development, Favaron said his goals for 2014 include international growth he said that while Spredfast has customers in more than 20 countries, the team is entirely US-based, and thats going to change.

Favaron also suggested that the social marketing industry still has a lot of room to grow, and it sounds like he wants to keep Spredfast as an independent company to take advantage of that growth.

We wouldnt go raise if we were thinking short term, he said. Were obviously thinking long term.

Originally posted here:
Spredfast Raises $32.5M For The “Third Wave” In Social Marketing

(PRWEB) January 03, 2014

topseos.com has selected TopHatRank.com the 4th top social media marketing consultant in the January 2014 edition of the ratings. The ratings are compiled through a rigorous analysis of the core services provided by each consultant. Businesses looking for sufficient social media marketing firms turn to topseos.com to find firms which have been evaluated by an independent third party.

The independent research team at topseos.com performs a rigorous investigation of the online marketing services in order to remain knowledgeable of the latest accomplishments of performing social media marketing agencies. Performing agencies are put to the test through the use of five verticals of investigation in areas including methodology, consultation, brand management, reach, and timeliness. The listings of best social media marketing agencies is reviewed based on the results of the investigation to highlight the best in the online marketing industry.

For a more in-depth analysis of performing social media marketing firms, the independent analysis team at topseos.com communicates with client references of the top performing internet marketing firms. Clients are asked various questions about the services supplied to them and about their experiences with the internet marketing company. Clients often go out of their way to reach topseos.com directly to tell of their experiences and opinions pertaining to internet marketing services.

The rankings are released monthly to assist businesses in selecting a top contesting social media marketing agency. TopHatRank.com has been featured in the list due to their efficient solutions chosen through the proprietary investigation process. Thousands of internet marketing companies are considered each month but only the truly best are considered for the rankings.

About TopHatRank.com

TopHatRank.com specializes in providing online marketing services to both local and national businesses in the United States. Their history of achieved success and their ability to continue to offer value and new offerings to their customers has provided their clientele with unmatched value and proven results over time. They provide a service with a money-back guarantee and no contract obligation, giving a promise of achieved results within the first three months of service.

About topseos.com

topseos.com is a purveyor of search marketing research. The primary purpose of topseos.com is to establish and name those individuals or agencies providing top search marketing solutions available. Social media marketing agencies are put through a systematic analysis to ensure the rankings contain the absolute best agencies the search marketing industry has to offer.

Learn more about TopHatRank.com at:

Excerpt from:
TopHatRank.com Issued Fourth Best Social Media Marketing Company by topseos.com for January 2014

Orlando, Florida (PRWEB) January 03, 2014

In 2014, mobile will be the primary way consumers access the internet. It is critical for businesses to implement an integrated marketing strategy. FlexStarter allows its clients to do just that. Today, consumers are touching 8 different sources before making a buying decision, yet local businesses may only be capitalizing on two or three. FlexStarter integrates mobile into print ads, radio, tv, online marketing, and social media allowing marketing dollars to work harder and resulting in a better ROI for advertising dollars being invested.

Founder and CEO, Bill Heneghan stated, Every local business is struggling to keep up and manage the constantly changing world of digital marketing. Mobile marketing is adding a whole new complexity. There are over 4 million businesses with 10 employees or less in the United States and life used to be simple when all they had to do was run a local ad and see results.

"There are so many services that a business has to navigate and many that seem essential to success like SEO, Facebook, Twitter, Yelp, TripAdvisor, FourSquare, Google Places, SMS marketing, and reputation management, the list goes on and on and now add mobile to the mix with apps and optimized mobile websites. Its complicated and moving too fast for most local businesses to keep up with. We have made that simple by creating an affordable solution for those businesses without having to add more staff to handle these necessary services - they can utilize our expertise and technology to make it simple. I am very excited about the release of this product for our clients."

SimplyFlex offers solutions as a subscription service to help business owners increase their online presence, maximize social media, and optimize for the mobile user. SimplyFlex promises increased visibility through local search, social media promotions and contests, as well as mobile website and mobile app development. Packages start as low as $199.00 per month.

The company targets local businesses directly as well as offers reseller opportunities for strategic relationships newspapers, magazines, ad agencies, and blogs to help grow their client base. SimplyFlex offers solutions for restaurants, spas, gyms, bars, nightclubs, service professionals, auto dealers, and retailers.

In addition to FlexStarter, the company offers Facebook contests and promotions, reputation management, and search engine marketing.

If you'd like more information about this topic, or to schedule an interview with Bill Heneghan, please email Marisabel Wolfinger at info(at)simplyflex(dot)com

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SimplyFlex | Orlando Tech Startup Announces New Product FlexStarter™ for Local Businesses

(PRWEB) January 02, 2014

topseos.com has selected Customer Magnetism as the 2nd top social media marketing service for the month of January 2014. Social media marketing firms are inspected by the independent research team to determine which firms produce the top social media marketing solutions. While there are thousands of search engine marketing firms offering solutions in the industry only the truly best are showcased within the listings.

The process for researching and naming the best services offering social media marketing solutions involves a rigorous investigation of the core advantages of each competing search marketing consultant. The five areas of investigation affiliated with successful social media marketing campaigns include timeliness, methodology, reach, brand management, and consultation. The results of the investigation process are used to establish the location of services on the listings.

Customers of internet marketing solutions are often interviewed in order to better understand the overall quality of solution being provided to them. Client referrals are often a strong indicator of the quality of solution which each social media marketing company offers. Often times customers connect directly with topseos.com to share their experiences.

Customer Magnetism has been selected the second top social media marketing firm based on a methodical evaluation of their produced solutions. The independent research team has selected them due to their continued performance and their history of successful internet marketing solutions. Those looking for a reputable social media marketing solution to meet their specified needs should consider Customer Magnetism.

About Customer Magnetism

Customer Magnetism has achieved their position as a top online marketing company based on their dedication towards excellence and their history of successful organic optimization projects. For ten years, Customer Magnetism has been providing top performance SEO services with the focus of achieving long-term results over short-term success. They also produce additional value for their customers through other areas of online marketing.

About topseos.com

topseos.com is a purveyor of online marketing rankings. The central objective of topseos.com is to identify and disclose those individuals or services producing best online marketing services available. Social media marketing services are put through a in-depth evaluation to ensure the rankings contain the absolute best services the online marketing industry has to offer.

For more information about Customer Magnetism visit: http://customer-magnetism.topseoscompanies.com.

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topseos.com Declares Customer Magnetism as the Second Top Social Media Marketing Company for January 2014

Tucson, Arizona (PRWEB) January 02, 2014

Go Web Solutions specializes in all aspects of internet marketing. The new social media marketing pages cater to both the do-it-yourself user or to the company that needs complete social media setup and management. With one of their five easy social media marketing packages, companies can focus on their business, while Go Web Solutions makes status updates and interact on their behalf to help companies drive new business.

Social media, when done right, gives business owners a door into their customers world like nothing we've ever seen before, says Joey Ambrose of Go Web Solutions. Recent numbers tell us a Facebook Fan is worth $174 on average. Its easy to see that connecting with customers and potential customers via social media drives sales, and the companies that do it right will reap the benefits.

In addition to social media setup and management, Go We Solutions is now offering a blog writing service to assist busy companies with creating fresh, relevant content for their websites and social media sites. All of the new services can be seen at http://www.gowebsolutions.com.

About Go Web Solutions: Go Web Solutions is an award-winning web services company located in Tucson, Arizona. Founded in October 2000, the mission of the company is to provide high quality web design, internet marketing and website management to our clients, creating long term relationships and delivering high client satisfaction. People choose Go Web Solutions for the complete package; a web team that is passionate about building great websites. For more information visit http://www.gowebsolutions.com/ or contact Alexis Humphrey at 520-664-2324.

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Go Web Solutions Launches New Social Media Marketing Packages